Example:
Hi [name of other person],
My name is [your name], and I'm the founder and CEO of [name of your company]. I'm reaching out to you because I think we could be mutually beneficial partners.
Our company specializes in [what your company does], which we believe is a valuable service for [what your target demographic is], and I've noticed that your company provides [what the other person's company does].
What I'm interested in is exploring how we might be able to work together to provide even better service to our respective customers. Would you be interested in learning more about how we could work together?
If so, please let me know and we can set up a time to talk.
Example:
Hi [name],
My name is [your name], and I'm reaching out on behalf of [your company name]. I saw that you work with [other person's name] at [other company name]. I know they're having some trouble with [their current problem].
I just wanted to introduce myself, because I think [your company name] can help. We're a [type of company], and we're working on a [type of product/service]. We've noticed that [other company name] has been having trouble with [their current problem].
I know your team is doing everything they can to solve the problem, but I think what you're doing is actually hurting them by keeping them from finding out about our product/service. I'm sure you're focused on helping the customer and making sure they're happy, but you need to take a step back and consider how your product/service might be hindering their progress.
The thing is, if you work with us, we can help you solve that problem. We're working on a new technology that will change how people think about [the problem]. We're confident that once you see it in action, you'll be blown away by how much easier it makes things for everyone involved.
I'd love to meet up sometime soon so that we can talk about this more
Example:
Hi [name],
I'm [your name], the CEO of [your company name].
I'm reaching out because I think we have a lot to offer each other. This is the first time I've been able to talk about this, and I hope that you'll hear me out.
[Your company name] is a [type of company]. We've been in business for [number of years] and we have [number of customers].
We're looking for a new partner—someone who can help us get into the market that you currently occupy. What we're offering is a way to get into a new market, access to some new technology, and a whole lot of enthusiasm.
What we're hoping you can offer us is access to your existing customer base, who will be able to help us get started in a new market. We're also hoping that you can introduce us to some people who can help us navigate the waters of this new market.
If this sounds like something that could work out for both of us, please let me know how I can get in touch with you.
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