Example:
Introduce the company and its goals
[Company name] is a [type of business] that specializes in the creation of [specific product]. We strive to provide our customers with the best possible [product], and to do so we use [specific methods].
Describe the target audience for this marketing plan
Our target audience is anyone who needs [product].
List the channels that will be used to reach this audience
We plan to use [specific channels] to reach our audience.
Explain how each channel will be used to reach this audience
We plan to use [specific channel] to connect with potential customers. We will do this by using [specific method] to reach potential customers in the area where they live or work.
Outline a timeline for implementing this plan
We plan to implement this plan in [specific time period].
Example:
Hi [name of reader],
Thank you so much for taking the time to read this brief! I know that we are looking at a lot of different options and it can get overwhelming. My goal is to help you make a decision that is right for you and your company.
I think that [company name] is a great fit for your company because of our focus on [key words]. We have a long history of working with [type of company], and we are always looking for new ways to expand our customer base. Our goal is to help you achieve your objectives by giving you the best possible service at an affordable price.
We know that many companies are working on digital marketing campaigns at this time, but we believe that we have the edge because of our experience and dedication to quality work. We are confident that our services will benefit your company by giving you more visibility on the web, which will increase your sales.
In addition to our digital marketing services, we also offer traditional marketing options such as [list all traditional marketing options they offer]. We encourage you to give us a call or send us an email if you have any questions about our services or pricing. We look forward to hearing from you!
Example:
Introduce the Company
[Company name] is a company that has been in the industry for over 50 years. It was founded in [year] by [founder name], who was a serial entrepreneur in the field of [industry]. The company has grown steadily ever since its inception, and it now has over 200 employees.
Target Audience
[Company name] is targeting a specific audience: [target audience]. This audience is made up of people who are looking to buy products and services from [industry].
Channels Used
[Company name] will use the following channels to reach its target audience: [channels used].
How Each Channel Will Be Used
[Company name] will use each channel to reach its target audience in the following ways: [how each channel will be used].
Timeline for Implementation
[Company name] will begin implementing this marketing plan on [date]. The plan will be completed in [time period].
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