Example:
Introduction
[app name] is a mobile app that will help you [explain how it solves the problem], which is a problem that many people have. The app is designed to be used by people who are interested in [describe target audience].
How it works
[explain how the app works]
Market for this app, including competitors and potential customers
[describe market for this app, including competitors and potential customers]
How you'll make money from this app
[explain how you'll make money from this app]
Example:
Introduce the app: [app name]
[app name] is an app that helps you manage your time by breaking down your tasks into smaller pieces and making it easy for you to see what you need to get done today.
Explain what problem it solves and why that's important: [problem the app solves] is a problem we all face. We want to get more done each day, but we often find ourselves feeling overwhelmed by how much there is to do. [app name] helps us manage our time better so we can stay on top of our workload and get more done.
Describe how the app works: [how the app works] works by breaking down each task into smaller pieces and letting you know when those pieces are due. You can set due dates for each piece of your task, add reminders, and see all of your tasks in one place. You can also see how much time each task will take and how much time is left before it's due.
Talk about the market for this app, including competitors and potential customers: [market for this app, including competitors and potential customers] is huge! There are so many apps on the market that claim to help you manage your time, but none of them do it as well as [app name]. Other apps are either too complicated or don't offer enough features for the price point
Example:
Introduce the app
[Our app] is a mobile phone application that makes it easier for people to get their hands on the latest in fashion. It allows users to take a photo of an outfit they like, and the app will tell them which pieces they can buy to create their own look.
Explain what problem it solves and why that's important
[Our app] solves the problem of having to go shopping in a store to find the right clothes. Most people don't want to spend their time driving around to look for clothes, and they don't always have the time or the money to go shopping. With [our app], users can get the latest fashion trends without leaving their homes—and without having to spend any money.
Describe how the app works
[Our app] shows users what outfits other people have created based on the clothes they're wearing in their own photos. If a user wants to create an outfit like someone else's, they can take a picture of themselves and then see which pieces they already own that would work best with their own wardrobe.
Talk about the market for this app, including competitors and potential customers
[Our app] will compete with other apps that help users choose outfits based on their existing wardrobe. It will also compete with stores that sell fashion items, like H&M or Forever 21. The market for this app
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