Example:
Hey there!
We see you were looking at [product name] and we wanted to make sure you didn't forget about it.
You were so close to completing your purchase, but you had to leave before you got to it. We hate when that happens, so we wanted to give you a little extra incentive to come back and complete your purchase.
Enter code [code] at checkout for [discount].
We hope to see you soon!
Example:
Hi there!
We just wanted to check in and let you know that we noticed you were looking at [product name].
We'd love for you to complete your purchase, so if there's anything standing in the way of you getting to checkout and completing your order, we'd be happy to help you out!
If you are ready to complete your order, please use our [promotional code] to receive 20% off your purchase today!
Example:
Hi [customer name],
We thought you might be interested in [product name]!
We'll give you a little background: you were looking at [product name] on [website name] a few days ago, but you left without buying. Now, we understand that sometimes it's just hard to make a decision, but we think you would have really loved [product name]. We know we do!
The good news is, we've decided to give you a little incentive to come back and complete your purchase. If you go back and purchase [product name] today, you'll get [discount code]!