Example:
Boutique name: [boutique name]
Target market: [target market for boutique]
Location: [location of boutique]
How the boutique will be different from other boutiques in its area: [how it will be different]
Products that will be sold at this boutique: [list of products to be sold]
Amount of money needed to start business and what you'll do with it: [amount and use case]
Structure: Introduce the boutique to the reader
Describe the boutique's target market and location
Explain how the boutique will be different from other boutiques in its area
List out some of the products that will be sold at this boutique
Talk about how much money you need to start this business, and what you'll do with it
Example:
Hi, I'm [name]. I'm so excited to introduce you to my little business, [boutique name].
I've been in the market for a little while now, and have found that there are a lot of great boutiques in my area. But I've noticed that they all have one thing in common: they're all pretty much the same.
So, when I decided to open my own boutique, I decided I wanted to do something different. I wanted to provide a space where people could go to find unique products that they can't find anywhere else. That's why all of our products are hand-picked by me, and that's why we have a very specific target market.
This business will be based out of [location]. We'll have [number] employees, including myself. We'll be open [hours] a day, with [days] being open on weekends. We will sell [list of products to be sold].
We're looking for [amount] dollars to get this business up and running. I will use this money to purchase inventory, pay for advertising and marketing, rent a space for the store, and hire employees.
Example:
Boutique name is a boutique that sells women's clothing, accessories, and shoes. We are going to be located in [location], a city with a population of [population].
We will be different from other boutiques in our location because we will sell products that are made in the United States only, and all of our products will be handmade by American artisans. Our products will also be made in limited quantities, so if you see something you like, you should buy it right away because it might not be available when you come back.
We're going to sell [list of products to be sold] at our boutique. We know there are other boutiques like ours in [location], but they don't have the same focus on American-made products or on quality workmanship. We're going to offer our customers something special—something you can't find anywhere else.
The money we need to start our business is $[amount]. We plan to use this money for inventory and equipment costs, as well as for marketing.
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