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Product Marketing

Product Marketing workflows allow go-to-market teams to streamline and scale mission-critical activities like creating compelling product descriptions, FAQs, buyer personas, and battle cards. Now, product marketers can arm sales teams with the insights and enablement content they need to effectively position products, while accelerating speed-to-market for new launches – ultimately driving more revenue and doing away with the GTM Bloat plaguing your team.
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Create Product Descriptions

Generate compelling, on-brand product descriptions at scale, eliminating hours of manual writing for your marketing team. By providing an efficient, structured process to craft persuasive copy, this workflow enables you to launch products faster while ensuring consistency and quality across all descriptions. It's ideal for product marketing teams who need to produce high-converting copy for multiple product lines quickly.

  • Scale high-quality, on-brand product descriptions
  • Launch products faster
  • Rapidly produce persuasive copy across product lines

Create Product FAQ Docs

This workflow automates the creation of comprehensive product FAQ documents, enabling marketing teams to quickly compile common customer questions and clear, approved answers. It ensures sales teams and customer support are always equipped with accurate, consistent information about new products and services. This solution is ideal for busy product marketing teams who need an efficient way to enable customer-facing teams with the latest product details.

  • Generate FAQ documents for new products
  • Maintain consistent, accurate product information
  • Streamline product knowledge distribution

Persona Research

Rapidly build data-driven buyer personas to power hyper-targeted product marketing campaigns. After automating the process of gathering customer insights and synthesizing them into actionable persona profiles, this workflow enables product marketers to deeply understand their audience in a fraction of the time. It's the ultimate solution for busy marketing teams who need robust, research-backed personas to craft compelling messaging and positioning that resonates.

  • Accelerate the creation of data-driven buyer personas
  • Develop a deep, actionable understanding of your audience
  • Empower marketing teams with targeted messaging

Battle Card Creation

This workflow streamlines the creation of compelling, insight-packed battle cards, enabling product marketers to efficiently arm sales teams with the competitive intel they need to confidently position your product and close more deals. By automating the research, analysis and formatting of battle cards, this workflow saves product marketing teams hours of manual effort, empowering them to enable sales at scale.

  • Automate competitive analysis and battle card production
  • Equip sales teams with info to enhance positioning
  • Enable product marketing teams to support sales at scale

See the Copy.ai platform in action 

Get a demo and discover how sales and marketing teams use Copy.ai to add an AI superpower to their revenue engine.