Marketing

AI Personalization in Marketing, with Srinivas Attili

April 10, 2025

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Speakers

Kyle Coleman

host

Chief Marketing Officer, Copy.ai

Srinivas Attili

Senior Director, Data & AI CoE, Juniper Networks

Discover how Juniper Networks is reshaping global marketing with real-time AI, hyper-personalization, and a bold vision for autonomous business systems.

🎧 Listen to the Episode

Explore the future of AI in enterprise marketing — from advanced lead scoring to real-time activation and AI-powered business operations.

What You’ll Learn

1. Hyper-Personalized Messaging That Scales

Srinivas shares how Juniper sends tens of thousands of AI-generated, context-aware messages to prospects and customers. Learn how hyper-personalization led to dramatic improvements in engagement.

“We saw open rates and click‑throughs that blew us away — this started as a proof of concept.”

2. Real-Time Activation for Customer Journeys

Juniper built a system to trigger personalized follow-ups based on a visitor’s exact stage in the funnel — within minutes.

“We call it real-time activation… context-aware targeting based on where a visitor is in the journey.”

3. AI-Powered Lead Scoring with Explainability

By combining machine learning with generative AI, Juniper not only scores leads — it explains why they scored high, enabling sales to take smarter action.

“It was that combination of ML for the scoring plus generative AI for explainability that got us the 45% uplift in lead conversion.”

4. Responsible AI: Guardrails Without Gimmicks

Juniper built homegrown AI safety models that ensure every AI-generated message aligns with brand, tone, and truth — before anything is published.

“Everything goes through that safety model before moving forward… it checks brand voice and factual accuracy.”

5. From Co-Pilot to Autopilot: The Future of AI

Srinivas breaks down a vision where AI evolves beyond assistance — toward agentic frameworks that autonomously run business functions.

“We think of it like a business autopilot — just like planes, humans step in at critical phases. AI can handle the rest.”

Why It Matters

This isn’t theory — it’s execution.
Juniper has turned AI into a working system that scales across global marketing. If you’re wondering how to actually bring AI into enterprise ops, this episode shows the blueprint.