How to Solve the Difficulty of Scaling Campaigns

Scaling marketing campaigns across multiple industries challenges B2B SaaS Go-to-Market teams. Creating unique messaging and assets for each vertical consumes time and resources. This causes GTM Bloat, overwhelming teams with content demands.

Teams struggle to keep pace with campaign volume, missing growth opportunities. Difficulty scaling campaigns drains resources and stunts growth. Implement the right GTM AI strategy to boost GTM Velocity and overcome these hurdles.

How to Scale Campaigns for Multiple Industries

The Campaign Execution package in Copy.ai's GTM AI Platform offers two workflows that solve multi-industry campaign scaling challenges:

• Campaign Brief Creation workflow generates comprehensive briefs to align the team
• Campaign Creation workflow automatically produces outlines for key campaign assets

Combine these workflows to rapidly plan and launch customized campaigns for each target industry while maintaining messaging consistency.

1. Campaign Brief Creation (Campaign Execution package)

This workflow generates a comprehensive campaign brief tailored to each industry, aligning the entire Go-to-Market team.

Inputs Needed:

• Details about the announcement
• High-level persona targeted in each industry

What the Workflow Does:

• Step 1: Analyzes announcement details and persona information for each industry
• Step 2: Conducts industry-specific competitive landscape analysis
• Step 3: Performs relevant persona research for each vertical
• Step 4: Generates creative angles and messaging tailored to each industry
• Step 5: Suggests KPIs to measure success in each vertical

The output includes detailed campaign briefs for each industry, containing:

• Industry-specific creative angles and messaging
• Competitive landscape analysis for each vertical
• Relevant persona research and insights per industry
• Suggested KPIs to track in each vertical

This workflow creates a single source of truth for each industry's campaign. It ensures consistent vertical-specific messaging across all elements and reduces manual effort in creating multiple detailed briefs. The workflow sharpens campaign strategies for maximum effectiveness in each target market.

Example in Action: Launch a new AI-powered sales coaching product targeting VPs of Sales in Financial Services, Healthcare, and Technology. Input these industries and persona into the workflow.

The output produces three comprehensive briefs, one for each industry. Each brief includes an analysis of key industry trends and competitors, research on sales leader pain points specific to that vertical, creative hooks tailored to each industry's lingo and priorities, and suggested KPIs relevant to that vertical.

These briefs provide clear strategies to guide customized campaigns in each target industry.

2. Campaign Creation (Campaign Execution package)

This workflow automatically generates outlines for all key campaign assets in each vertical, using the industry-specific campaign briefs.

Inputs Needed:

• Industry-specific campaign briefs from the Campaign Brief Creation workflow

What the Workflow Does:

• Step 1: Extracts key points from each industry's campaign brief
• Step 2: Generates a press release outline tailored to each vertical
• Step 3: Creates industry-specific outlines for the campaign landing pages
• Step 4: Produces webinar and keynote outlines customized for each industry
• Step 5: Generates additional vertical-specific asset outlines as needed

Output: Outlines for all major campaign assets, customized for each industry, including:

• Press releases
• Landing pages
• Webinar outlines
• Keynote presentations

This workflow automates the creation of industry-specific campaign asset outlines, streamlining the production process. It ensures each vertical's messaging aligns across deliverables and reduces the manual workload on marketing teams, allowing them to focus on refining and optimizing campaigns.

Example in Action: Input the AI sales coaching campaign briefs for Financial Services, Healthcare, and Technology from the previous workflow.

The output includes outlines for press releases announcing new features with quotes tailored to each industry, product pages highlighting key benefits for sales managers in each vertical, webinars demonstrating use cases specific to each industry, and keynote presentations featuring relevant customer stories for each sector.

These outlines maintain customization for each industry while aligning with core messaging. Your team can efficiently produce unique assets for each vertical.

Putting Them Together

Use the Campaign Brief Creation and Campaign Creation workflows in tandem to:
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1) Generate comprehensive campaign plans customized for multiple industries
2) Automatically create vertical-specific outlines for all key campaign assets
3) Maintain consistent industry-tailored messaging across deliverables
4) Streamline multi-vertical campaign production

This approach allows teams to create and launch cohesive campaigns across industries at scale. Go-to-Market teams can meet the demands of multi-vertical marketing and drive growth in each target industry.

Why Copilots Fall Short

AI copilots like ChatGPT assist with specific campaign tasks but fail to orchestrate multi-industry campaign workflows end-to-end. Copilots face these challenges:

• Inability to align outputs across industries, resulting in generic campaigns
• Inconsistent messaging across verticals due to lack of central industry briefs
• No unified multi-vertical campaign plan to guide the Go-to-Market team
• High manual effort to combine vertical-specific deliverables from separate prompts
• Lack of guaranteed industry nuance and terminology without significant human oversight

Go-to-Market teams require purpose-built AI workflows that automate the entire multi-industry campaign lifecycle in an integrated fashion. One-off copilot outputs cannot provide the necessary scale and customization.

Looking Ahead

The Campaign Execution package streamlines multi-industry campaign operations and boosts GTM Velocity for Go-to-Market teams. Additional Copy.ai workflows to extend these capabilities include:

• Vertical Battlecards workflow to equip sales teams with industry-specific talk tracks
• Industry Content workflow to generate thought leadership tailored to each vertical
• Targeted Case Studies workflow to create industry-specific proof points at scale

An integrated industry-oriented approach across touchpoints maximizes campaign relevance and impact. AI automation allows marketers to penetrate more industries, launch more targeted campaigns, and drive more pipeline and revenue in each vertical.

Go-to-Market leaders must adopt end-to-end AI solutions to overcome the difficulty of scaling campaigns across industries. Point solutions offer incremental benefits, but an integrated GTM AI Platform transforms multi-vertical campaign operations. Copy.ai's Campaign Execution workflows enable B2B SaaS marketing teams to achieve the velocity and volume needed to succeed in multiple industries simultaneously.

Related Resources

If you found this guide helpful, then you might also be interested in the following resources:

• AI and Content Personalization in Go-to-Market Campaigns - Learn how AI can help you create personalized content at scale for your GTM campaigns across industries.
• AI-Driven Lead Nurturing in Go-to-Market Campaigns - Discover how AI can power automated, hyper-relevant lead nurturing journeys tailored to each target vertical.
• How to Scale Content Marketing With AI - Get tips and best practices for leveraging AI to efficiently create high-quality content customized for multiple industries.

To see how Copy.ai's GTM AI Platform can help you streamline multi-industry campaign execution and boost your GTM Velocity, book a demo today. Our team would love to walk you through our integrated AI workflows and discuss your specific Go-to-Market needs.