How to Solve for Underused Recorded Webinars

B2B SaaS companies pour time and money into hosting expert-led webinars. But many squander those valuable recordings after the live event ends. This wastes opportunities to attract leads, engage prospects, and establish authority. Failing to use webinar content effectively hampers demand generation and leaves its full potential untapped.

Boost Your Webinar Recordings' Reach and Impact

Make your webinar recordings work harder as lead-generating assets. Focus on two key areas:

• Social Media Content: Turn webinar snippets into engaging posts that drive traffic and registrations
• Thought Leadership Posts: Transform webinar transcripts and key takeaways into SEO-optimized blog articles that showcase expertise

Use AI-powered workflows to simplify these content repurposing tasks. Create high-quality social and long-form content efficiently. Extend your webinars' life and reach to influence buyers at every stage. The right GTM AI strategy eliminates bloat and speeds up your go-to-market process by automating time-consuming work.

1. Social Media Content Workflow (Content Ops Package)

Extract impactful moments from webinar recordings and repackage them into engaging social media posts.

Inputs Needed:

• Recorded webinar snippets and key messages

What the Workflow Does:

• Step 1: Identifies compelling soundbites, quotes, and clips from the recording
• Step 2: Converts snippets into platform-optimized social copy and captions
• Step 3: Suggests relevant hashtags and tags to increase discoverability
• Step 4: Creates eye-catching visuals like quote cards, carousels, and short video reels

Social media managers can quickly create weeks of posts from a single webinar. These posts attract target audiences and drive them to register for upcoming events or access the full recording.

Example in Action: A B2B martech company's demand gen team turns their monthly customer webinar into a social media campaign. They share short "aha moment" clips and quotes across LinkedIn, Twitter, and Facebook, sparking conversation and generating new leads.

2. Thought Leadership Posts Workflow (Content Ops Package)

Turn webinar transcripts and key takeaways into in-depth, SEO-optimized blog posts that position you as a trusted expert.

Inputs Needed:

• Key takeaways or full transcript from webinar
• Speaker's LI URL, if available

What the Workflow Does:

• Step 1: Extracts the main themes, supporting points, and insightful quotes from the transcript
  • Will also scrape and analyze a thought leader's LinkedIn profile to understand what topical authority this person has
• Step 2: Outlines the blog post with keyword-optimized headers and subheaders
• Step 3: Expands on each section with additional research, examples, and data points
• Step 4: Polishes the draft with an engaging intro, conclusion, and optimized title and meta description

Content marketers can quickly produce thought leadership blog posts based on their webinars. These posts rank well in search results and attract organic traffic to their site. Say goodbye to writer's block when repurposing webinar content.

Example in Action: A B2B cybersecurity company hosts a popular webinar on data privacy trends. Their content team runs the transcript through this workflow. Within hours, they have a comprehensive, SEO-ready article to publish on their blog and share with webinar attendees.

Combining the Workflows

Using both the Social Media Content and Thought Leadership Posts workflows in your webinar strategy lets you:

1. Maximize ROI by extending your webinar content's value and reach
2. Establish your brand as a go-to resource and trusted authority
3. Capture lead information and fuel your demand generation funnel
4. Give sales valuable content to share in their outreach and follow-up

Why Copilots Fall Short

AI writing assistants save time on content creation. But they lack optimization for repurposing webinars. Generic AI tools produce inconsistent results without the strategy, nuance, and optimization needed to drive go-to-market goals with repurposed webinar content. You need a GTM AI Platform with purpose-built workflows.

Looking Ahead

Once you have an efficient system for amplifying webinar content, expand your efforts by connecting it to other strategic workflows:

• Webinar Promotion workflow to boost registrations with social proof
• Lead Nurturing workflow to build trust and move webinar leads down the funnel

Integrate webinar repurposing into a holistic content strategy powered by AI workflows. B2B SaaS companies can unlock the full potential of this valuable content format to achieve demand generation goals and accelerate GTM Velocity.

Related Resources

If you found this guide helpful, then you might also be interested in the following resources:

• How Companies Can Eliminate Bloat and Improve CAC with Chris Walker - Learn how to identify and eliminate GTM bloat to improve efficiency and lower customer acquisition costs.
• Exploring ARR per Employee with Kyle Poyar - Dive into the ARR per employee metric and understand how to optimize it by maximizing the output of your GTM team.
• Webinar Planning with AI - Discover how AI can help you plan and execute high-impact webinars that drive demand and establish your brand as a thought leader.

By leveraging AI to streamline your webinar strategy and amplify your content's reach, you can accelerate growth and achieve your GTM goals. Book a demo to see how Copy.ai's AI-powered workflows can help you maximize the value of your webinars.