How to Solve for the Pressure to Enter New Markets

Private equity-backed B2B SaaS companies face investor pressure to accelerate growth through market expansion. Avoid entering new geos or verticals prematurely. Implement a data-driven approach to identify opportunities and execute localized strategies.

Implement a GTM AI Platform to rapidly assess market potential and launch localized ABM campaigns at scale. The Market Expansion package includes Account Research and Campaign Creation workflows, providing insights and assets for confident market entry.

Accelerate Market Expansion with a GTM AI Platform Use the Market Expansion package's two key workflows to derisk and accelerate entry into new geos and verticals:

1. Account Research to assess market potential and develop localized messaging
2. Campaign Creation to engage accounts with targeted content and offers

1. Account Research

Research new markets and accounts to inform go-to-market strategy.

Inputs Needed:

• Target company website URL
• Industry vertical

What the Workflow Does:

• Analyzes market landscape, competitive dynamics, and key players
• Identifies target account's strategic initiatives, use cases, and pain points
• Maps your offering's value prop to the account's localized needs
• Brainstorms ideas for account-specific messaging and content

Example in Action: Consider expanding into the Latin American market, focusing on a large Brazilian manufacturer. Enter their website URL and industry, and the GTM AI Platform will return:

• Intel on key initiatives like smart factory automation and equipment downtime struggles
• Insights on local competitors' solution positioning
• Suggestions for localizing messaging to emphasize predictive maintenance capabilities and local support
• Creative ideas for account-specific content like an eBook on "Improving OEE with AI"

Use this research to test the opportunity and develop a localized GTM plan.

2. Campaign Creation

Engage high-potential accounts with targeted ABM campaigns.

Inputs Needed:

• Localized messaging and campaign theme from Account Research
• Target buyer persona(s)

What the Workflow Does:

• Generates creative campaign concepts aligned to target account's needs
• Creates outlines for key campaign assets like thought leadership content, personalized landing pages, executive event invites
• Ensures consistent messaging across all campaign touchpoints
• Reduces time spent creating content and copy

Example in Action: For the Brazilian manufacturer, focus on engaging the VP of Operations with a "Smart Factory Automation" play.

Provide a brief description of the campaign theme and target persona, and the GTM AI Platform will produce:

• Thought leadership ideas like "5 Lessons from Brazil's Top Performing Factories"
• Landing page copy emphasizing production efficiency and sustainability improvements
• Executive event invites positioning your upcoming smart factory conference as essential for LatAm ops leaders

Launch quickly with the generated campaign framework and assets, ensuring resonance with the local market.

Putting the Workflows Together

Combine Account Research and Campaign Creation to validate and execute market expansion opportunities:

1. Research high-potential markets and accounts to identify expansion opportunities
2. Develop localized messaging, positioning, and campaign ideas
3. Generate campaign assets and content to engage key decision-makers
4. Launch targeted, localized ABM plays to establish mindshare and pipeline

Implement the right GTM AI strategy to assess more opportunities faster while reducing risk. Gain an advantage for accelerating GTM Velocity in new markets.

Why Copilots Aren't Sufficient

AI copilots help with specific market research or copywriting tasks but lack end-to-end workflow management. Switching between tools and prompts creates manual work, inconsistent outputs, and disjointed campaigns - symptoms of GTM Bloat.

Implement a purpose-built GTM AI Platform to ensure cohesive go-to-market efforts across teams and touchpoints. Enable seamless collaboration between marketing, sales, and customer success to execute complex plays.

Looking Ahead

Automate time-consuming aspects of market expansion with a GTM AI Platform to assess more opportunities faster. Templatize and scale successful plays to additional markets.

Implement additional workflows like Partner Recruitment, Localization Management, and Sales Coaching to drive sustainable growth in new markets. Pursue attractive opportunities while preserving capital efficiency.

Implement a GTM AI Platform to help investor-backed companies expand faster while reducing risk. Gain an advantage for accelerating growth in new markets.

Related Resources

If you found this guide helpful, then you might also be interested in the following resources:

• Making the Shift to Profitable, Efficient Growth with Sam Jacobs: Sam Jacobs, Founder of Revenue Collective, shares insights on how to drive efficient growth in challenging market conditions. A must-listen for any revenue leader looking to do more with less.
• Accelerate Your Global Expansion with Copy.ai and Databricks: Learn how Copy.ai's Market Expansion package integrates with Databricks' Lakehouse Platform to help teams identify the most promising expansion opportunities and execute localized campaigns at scale.
• Unstoppable Go-to-Market Success with Sangram Vajre: Sangram Vajre, Co-Founder of GTM Partners, reveals the keys to crafting an unstoppable go-to-market engine. Discover how to align your teams and tech around a unified GTM strategy.

Ready to see how Copy.ai can help you expand into new markets faster and with less risk? Book a demo today and let us show you what our Market Expansion package can do for your business.