How to Solve for the High Risk of Burnout

Private equity-backed B2B SaaS companies face relentless pressure to scale rapidly and hit aggressive growth targets. The fast pace required to meet these ambitious goals often creates unsustainable workloads and processes for already lean go-to-market teams. This situation increases the risk of employee burnout, threatening both the wellbeing of valuable talent and the company's ability to maintain its growth trajectory.

Copy.ai's Campaign Workflows Solve the High Risk of Burnout

Copy.ai offers two key workflows that help PE-funded B2B SaaS companies simplify campaign execution and reduce GTM Bloat:

1. Campaign Creation: Automatically generates campaign briefs, content outlines, and asset frameworks to guide efficient development of marketing materials. This process ensures strategic alignment while reducing time and effort.
2. Campaign Execution: Enables automated delivery and promotion of campaign assets across channels. The automation increases the speed and effectiveness of campaign launches.

These workflows simplify and accelerate core aspects of campaign planning and delivery, mitigating unsustainable workloads to boost GTM Velocity without burning out lean teams.

1. Campaign Creation

Inputs Needed:

• Campaign objectives
• Target audience data

What the Workflow Does:

• Step 1: Generates a comprehensive campaign brief including:
  • Messaging strategy
  • Content themes and topics
  • Channel mix and cadence
  • Success metrics
• Step 2: Creates outlines and templates for key assets like:
  • Web pages
  • Blogs/articles
  • Emails
  • Social posts
  • Presentations
• Step 3: Provides a clear roadmap for executing the campaign
• Step 4: Ensures all campaign elements are strategically aligned
• Step 5: Reduces time spent on upfront campaign planning

The Campaign Creation workflow shortens weeks of strategic planning to minutes. It produces a campaign blueprint and asset frameworks instantly, enabling marketing teams to start campaign development faster and with greater clarity. Marketing teams can now launch more campaigns without feeling overwhelmed.

Example in Action: A PE-backed B2B SaaS company needs to quickly launch a campaign promoting a new product to meet aggressive growth goals. The marketing lead inputs the campaign objective and target audience into Copy.ai, which then generates a comprehensive campaign brief and content outlines. The team can immediately start producing assets with clear direction, saving days of planning.

2. Campaign Execution

Inputs Needed:

• Distribution strategy
• Messaging goals

What the Workflow Does:

• Step 1: Generates channel-specific versions of campaign assets including:
  • Social media posts
  • Email copy
  • Ad copy
  • Landing page copy
• Step 2: Creates a campaign delivery schedule
• Step 3: Automatically publishes and promotes assets per the schedule
• Step 4: Ensures consistent, on-brand messaging across all channels
• Step 5: Saves hours of manual work to customize and publish content

The Campaign Execution workflow automates the time-consuming process of tailoring content for each marketing channel and publishing at scale. It ensures strategically orchestrated promotions while enabling small teams to execute sophisticated, integrated campaigns without working excessive hours.

Example in Action: Using the campaign brief and assets generated by the Campaign Creation workflow, the marketing team loads everything into the Campaign Execution workflow, sets the distribution strategy and messaging goals, and lets Copy.ai automatically deliver a coordinated campaign across multiple channels. The team can now execute in a few clicks what would normally take days of hands-on effort.

Putting Them Together

These two workflows enable PE-backed B2B SaaS companies to achieve breakout growth and meet aggressive targets without overburdening lean go-to-market teams. The automation of campaign planning and delivery reduces wasted time and employee burnout risk.

Marketing teams can now:

• Develop more campaigns, faster
• Ensure strategic alignment across all campaign elements
• Execute coordinated, multi-channel promotions with less manual effort
• Maintain quality and consistency despite rapid scaling
• Minimize GTM Bloat as they grow

Marketers can launch integrated programs at the pace required to meet company growth goals without sacrificing their wellbeing or creativity. Copy.ai makes it possible to achieve GTM Velocity sustainably.

Why Copilots Aren't Sufficient

AI writing assistants like copilots can help speed up content production, but they don't provide the end-to-end campaign automation that high-growth, PE-backed B2B SaaS companies need to scale effectively. Some key gaps include:

• Inability to align campaign elements from initial brief to asset creation
• No support for automated publishing and promotion across channels
• Limited customization options for different content formats and distributions
• Dependence on humans to drive the entire process from planning to delivery

Marketing teams will still get bogged down in time-consuming manual tasks and handoffs without an intelligent, integrated approach to campaign management. One-off AI tools simply can't enable the seamless orchestration required to achieve ambitious growth targets without burning out employees.

Looking Ahead

Copy.ai's workflows free up PE-backed marketing teams to focus more on strategy, analysis, and innovation by simplifying campaign planning and execution. Some logical next steps to further enhance marketing efficiency and results include:

• Dynamically optimizing campaigns based on real-time performance data
• Enabling intelligent content personalization at scale
• Automating the repurposing of campaign assets for different funnel stages

High-growth B2B SaaS companies will be able to use the full power of AI to achieve their targets and outpace the competition as Copy.ai continues to expand its GTM AI Platform. Marketers will be empowered to drive breakout growth without breaking down.

Related Resources

If you found this guide helpful, then you might also be interested in the following resources:

• What is GTM Bloat? Discover the 4 Types of Go-To-Market Bloat: Learn more about the different types of GTM bloat that can slow down growth, including process bloat, project bloat, and specialist bloat. Identify if your company is suffering from bloat.
• Making the Shift to Profitable, Efficient Growth with Sam Jacobs: In this episode of The Copycast, Sam Jacobs, Founder of Revenue Collective, shares insights on how companies can shift focus to profitable and efficient growth. Discover strategies to streamline your GTM engine.
• How Companies Can Eliminate Bloat and Improve CAC with Chris Walker: Chris Walker, CEO of Refine Labs, joins The Copycast to discuss how companies can reduce bloat to improve customer acquisition costs. Learn tactics to optimize your GTM processes for leaner growth.

Check out these resources to dive deeper into strategies for boosting GTM efficiency and achieving your growth targets sustainably. And when you're ready to see how Copy.ai can help you automate campaigns to reduce burnout, book a demo to explore our AI-powered solutions.