How to Solve for the Difficulty of Generating Industry-Specific Content

For B2B SaaS go-to-market teams, producing high-quality, industry-specific content at scale presents a major challenge. Researching topics, drafting SEO-optimized blog posts, and extracting insights for thought leadership pieces consumes extensive time. Content creators often fall behind the volume of assets needed to attract target audiences, showcase expertise, and drive conversions. Companies risk losing ground to competitors generating more relevant content faster.

Inefficiencies within the content creation process breed GTM Bloat, decelerating GTM Velocity. Implementing the right GTM AI strategy overcomes this challenge and accelerates content production.

How to Solve Difficulty Generating Industry-Specific Content

Copy.ai's Content Creation package delivers two key workflows that empower go-to-market teams to rapidly produce optimized, industry-specific content assets:

• TOFU SEO Posts to improve search rankings and attract target audiences at the top of the funnel
• Thought Leadership Posts to showcase subject matter expert insights and build credibility

These workflows combine to help content teams research, draft and refine high-quality blog posts and thought leadership pieces in a fraction of the time. Automating the most repetitive parts of the content creation process yields relevant content at the scale and frequency needed to drive growth.

1. TOFU SEO Posts - Content Creation package

The TOFU SEO Posts workflow generates comprehensive, well-researched article drafts optimized for search engines.

Inputs Needed: Target keyword or topic

What the Workflow Does:

• Step 1: Analyzes the top-ranking content for the target keyword
• Step 2: Generates a 3,000 to 4,000 word blog post covering all key subtopics
• Step 3: Incorporates relevant internal and external links
• Step 4: Optimizes the post using SEO best practices

This workflow produces in-depth, SEO-friendly blog posts in just a few clicks. Content teams can redirect their focus to content strategy and promotion instead of starting each post from scratch.

Example in Action: A marketing team at a B2B fintech SaaS company needs to create blog content for multiple target segments: wealth management firms, independent financial advisors, and retail banks. The TOFU SEO Posts workflow rapidly generates well-researched article drafts on topics relevant to each audience, such as "X Strategies for Streamlining Wealth Management Operations" and "How to Improve Client Retention as an Independent Financial Advisor." This attracts more qualified leads.

2. Thought Leadership Posts - Content Creation package

The Thought Leadership Posts workflow facilitates creating compelling content that showcases the unique insights of your subject matter experts.

Inputs Needed: Transcript of a thought leadership presentation, interview, webinar or conversation

What the Workflow Does:

• Step 1: Extracts key insights, examples and quotes from the transcript
• Step 2: Summarizes the main takeaways
• Step 3: Generates a structured blog post or article outline with the content
• Step 4: Identifies relevant statistics and research to incorporate

This workflow transforms existing expert content into optimized blog posts and articles that establish thought leadership. It accelerates content creation and preserves the authentic voice of your SMEs.

Example in Action: A sales enablement team has a recording of their CRO's keynote presentation on the future of B2B sales. They run the transcript through the Thought Leadership Posts workflow to generate a blog post summarizing the key points and strategic recommendations from the talk. This content establishes their company's expertise and provides helpful insights their audience can use.

Putting Them Together

Combining the TOFU SEO Posts and Thought Leadership Posts workflows creates a full funnel of industry-specific content. The SEO-optimized posts attract relevant audiences and improve search rankings. The thought leadership pieces engage readers and demonstrate the company's unique expertise. The content establishes the company as an authority and drives conversions.

Integrating these workflows into the content creation process through a GTM AI Platform approach accelerates production and overcomes GTM Bloat. The efficiency gains generate more targeted, industry-specific assets that fuel GTM Velocity.

Why Copilots Aren't Sufficient

AI copilots assist with writing tasks but lack the customization to align with a company's content strategy. Their one-size-fits-all approach produces generic, irrelevant content.

Copilots fail to integrate into content workflows, complicating operationalization across teams. Output varies and performance tracking proves impossible.

A GTM AI Platform, however, offers purpose-built workflows that plug into existing processes. Teams harness the automation and efficiency of AI with the control and customization needed to produce on-brand, high-performing content.

Looking Ahead

The Content Creation package's improved content quality and efficiency gains enable go-to-market teams to expand their strategies:

• Creating targeted use case content to enable sales
• Repurposing content into additional formats to maximize distribution
• Optimizing content for paid promotion to boost reach

Adopting additional Copy.ai workflows amplifies content impact to reach more buyers and drive revenue growth. A GTM AI strategy empowers teams to craft compelling content at scale and speed that engages audiences across industries.

Related Resources

If you found this guide helpful, then you might also be interested in the following resources:

• How to Generate On-Brand Content at Scale with AI - Learn how to maintain brand consistency while scaling content production using AI.
• How to Scale Content Marketing with AI - Discover strategies for leveraging AI to maximize your content marketing efficiency and reach.
• Overcoming B2B Content Challenges - Uncover solutions to the most common obstacles B2B teams face when creating content.

By integrating Copy.ai's Content Creation package into your go-to-market strategy, you'll be well on your way to generating high-quality, industry-specific content at scale. Book a demo to see how our GTM AI Platform can help you accelerate content production and drive growth.