How to Solve for Overwhelming AI Tool Options

Marketing teams today face a daunting challenge: creating consistent branding and messaging across an ever-growing array of campaigns and channels. Prospects receive bombardment by different AI tools and lack clear direction, making it easy for campaigns to come across as disjointed and off-brand. The result? Diluted brand impact and a fragmented customer experience that fails to drive growth.

A GTM AI strategy solves this costly problem and eliminates the GTM Bloat holding marketing teams back from achieving true GTM Velocity.

How to Ensure Consistent Branding Across Campaigns

AI-powered workflows that automate and standardize the campaign creation process from start to finish solve inconsistent campaign branding. Specifically, growing marketing teams require two essential workflows:

• Campaign Brief Creation to provide a comprehensive brief that acts as the single source of truth for the campaign
• Campaign Creation to generate on-brand outlines and copy for all campaign assets

These workflows ensure that every customer touchpoint reinforces the same key messages and brand identity. Campaign launches will have perfectly aligned assets optimized to engage the target audience.

1. Campaign Brief Creation (part of the Campaign Execution package)

The Campaign Brief Creation workflow streamlines the process of developing a comprehensive campaign strategy. This workflow creates a centralized hub for all the key information needed to guide asset creation and campaign execution.

Inputs Needed:

• Details about what is being announced
• High-level name of the persona being targeted

What the Workflow Does:

• Step 1: Analyzes branding guidelines and target audience data to identify key messaging opportunities
• Step 2: Conducts competitive landscape analysis to determine campaign positioning for maximum impact
• Step 3: Compiles relevant audience insights to inform creative angles and calls-to-action
• Step 4: Generates a comprehensive campaign brief including:
  • Messaging strategy aligned with brand guidelines
  • Creative concepts tailored to the target audience
  • Recommended content formats and distribution channels
  • Suggested KPIs and targets

This workflow provides marketers with a detailed campaign roadmap in minutes. It ensures strategic alignment across all deliverables while reducing the manual effort of compiling briefs. Marketers can focus their time on refining the strategy rather than starting from scratch.

The output creates a polished, actionable campaign brief that enables the team to hit the ground running. It forms the foundation for maintaining a cohesive brand experience across every customer interaction.

2. Campaign Creation (part of the Campaign Execution package)

The Campaign Creation workflow makes it effortless to generate on-brand copy and designs for every deliverable.

Inputs Needed:

• Campaign brief from the Campaign Brief Creation workflow
• Brand style guide and asset templates

What the Workflow Does:

• Step 1: Extracts key messaging points, creative angles, and brand guidelines from the brief and style guide
• Step 2: Generates on-brand copy and designs for a variety of campaign assets including:
  • Digital ads and social media graphics
  • Landing pages and email templates
  • Blog posts and whitepapers
  • Webinar presentations and video scripts
• Step 3: Ensures all campaign elements have a consistent look, feel, and tone
• Step 4: Streamlines creation of campaign deliverables, enabling faster speed to market

Automating asset creation based on the approved brief and brand standards guarantees that every customer-facing element works together to tell a cohesive brand story. It saves marketers hours of writing and design time while still allowing them to review and refine the auto-generated assets.

The output creates a complete set of pixel-perfect campaign assets ready for deployment. Every touchpoint reinforces the brand and engages the target audience.

Putting Them Together

Combining the Campaign Brief Creation and Campaign Creation workflows transforms the go-to-market process and achieves true GTM Velocity. Marketing teams:

1. Efficiently develop data-driven campaign strategies
2. Automatically generate on-brand assets for every channel
3. Launch cohesive omni-channel campaigns in a fraction of the time

Each campaign builds upon the brand equity of the last. The right GTM AI Platform allows marketers to spend more time on strategic planning and less on content development.

Why Copilots Aren't Sufficient

AI copilots like ChatGPT help with one-off content generation, but they lack the ability to enforce consistent messaging across an entire multi-channel campaign. Copilots require marketers to manually ensure each piece aligns with the brief and brand guidelines.

This process takes time and risks introducing inconsistencies that weaken the overall brand experience. One misaligned message or off-brand visual undermines the entire campaign.

Copilots alone fail to provide the end-to-end orchestration needed to achieve true brand consistency at scale. They offer a band-aid solution that ultimately perpetuates the GTM Bloat holding teams back.

Looking Ahead

Mastering campaign planning and creation marks the first step to unlocking true cross-functional alignment. Marketing teams can expand their impact even further by adopting GTM AI workflows for:

• Content Distribution - to strategically promote campaign assets across owned, earned, and paid channels
• Sales Enablement - to arm sales teams with on-brand collateral that reinforces marketing's messaging
• Customer Marketing - to extend the brand story post-purchase and drive retention and advocacy

Orchestrating the entire customer journey from awareness to advocacy allows marketing to become the growth engine that drives the business forward. Consistent, compelling branding enables this transformation - and GTM AI provides the secret weapon to achieving it at scale.

Related Resources

If you found this guide helpful, then you might also be interested in the following resources:

• Unstoppable Go-to-Market Success with Sangram Vajre - Learn how to align your teams around a shared purpose to fuel unstoppable GTM success. Sangram shares his hard-won insights on what it takes to build a unified revenue engine.
• How Companies Can Eliminate Bloat and Improve CAC with Chris Walker - Discover proven strategies for streamlining your GTM motion and improving key metrics like CAC. Chris explains why removing friction is the key to unlocking profitable growth.
• Making the Shift to Profitable, Efficient Growth with Sam Jacobs - Explore what it takes to transition from a growth-at-all-costs mindset to one focused on efficient, profitable scale. Sam shares his playbook for balancing topline growth with smart financial management.

Implementing a GTM AI strategy is the first step to eliminating costly bloat and achieving the consistency needed to drive efficient growth. Ready to see how Copy.ai can help you make it happen? Book a demo today and discover how our platform can transform your GTM motion.