How to Solve Confusion About AI Implementation for Marketing

Marketing teams face challenges with duplicated efforts across campaigns and content initiatives, resulting in inefficiencies and inconsistent messaging. Integrate AI workflows into existing systems and processes to streamline campaign planning and execution, maximizing results and eliminating redundancy.

Implement two key workflows from the Campaign Execution package to eliminate duplication of efforts and confusion around AI workflow implementation:

• The Content Distribution workflow
• The Campaign Brief Creation workflow

These workflows empower marketing teams to:

1. Create a single comprehensive campaign brief to align all campaign elements and team members
2. Automatically generate tailored content for various distribution channels
3. Develop systematic distribution plans and schedules to maximize reach
4. Ensure consistent messaging and branding across all touchpoints

1. Campaign Brief Creation Workflow - Campaign Execution package

Streamline the creation of comprehensive campaign briefs that align all team members.

Inputs Needed:

• Details about what is being announced
• High-level name of the persona being targeted

What the Workflow Does:

• Step 1: Ingests project objectives and team information
• Step 2: Generates a detailed campaign brief template
• Step 3: Populates the brief with suggested messaging, target audiences, KPIs, and more
• Step 4: Assigns clear roles and responsibilities to each team member
• Step 5: Provides a central document for collaboration and alignment

Create campaign briefs efficiently to provide clarity and eliminate redundant work. Ensure everyone understands the objectives and their part to play.

Example in Action: The B2B SaaS company inputs their product launch goals and team structure into the Campaign Brief Creation workflow. It generates a comprehensive brief detailing the positioning, target personas, success metrics, and individual responsibilities. Unify the go-to-market strategy and keep the team coordinated.

2. Content Distribution Workflow - Campaign Execution package

Centralize and automate content distribution planning to eliminate redundant efforts.

Inputs Needed:

• Details about the content to be distributed

What the Workflow Does:

• Step 1: Ingests content notes
• Step 2: Analyzes the content and matches it to the most relevant distribution channels
• Step 3: Generates a comprehensive, multi-channel distribution plan
• Step 4: Provides a centralized content calendar for all team members to access

Ensure strategic and consistent content distribution without duplication of efforts. Provide a single source of truth for content distribution.

Example in Action: A B2B SaaS company launching a new product inputs their launch content and schedule into the Content Distribution workflow. This generates a phased distribution plan spanning owned, earned and paid media channels. The workflow tailors the content for each channel - from social media posts to email campaigns to press releases. Maximize reach while maintaining consistent messaging.

Putting Them Together

Combine the Content Distribution and Campaign Brief Creation workflows to:

1. Establish a cohesive strategy and consistent messaging via the campaign brief
2. Efficiently create and distribute content tailored for each channel
3. Maximize the reach and impact of campaign efforts
4. Reduce duplication of efforts and save valuable time and resources

Execute campaigns with speed and clarity, boosting GTM Velocity.

Why Copilots Aren't Sufficient

AI copilots like ChatGPT assist with individual content creation tasks, but lack the ability to:

• Coordinate efforts across an entire go-to-market campaign
• Tailor and distribute content systematically across channels
• Ensure messaging alignment from a central brief
• Provide the collaboration and project management capabilities needed

Avoid perpetuating confusion, data silos, inconsistent messaging and duplication of efforts - the hallmarks of GTM Bloat. Implement structured workflows within a GTM AI Platform for strategic execution.

Looking Ahead

Expand usage of Copy.ai's other Campaign Execution workflows to further enhance go-to-market initiatives:

• The Events Promotion workflow maximizes the impact of live and virtual events
• The Paid Media Copy workflow rapidly generates and optimizes ad creative
• The Campaign Asset Creation workflow efficiently creates additional content like social posts, blogs and videos

Deploy integrated campaigns faster and more effectively. Enable sales and customer success teams to leverage these assets. Achieve cross-functional collaboration and consistent customer experiences across touchpoints - the power of a holistic GTM AI strategy.

Related Resources

If you found this guide helpful, then you might also be interested in the following resources:

• Exploring ARR Per Employee with Kyle Poyar: Learn how to measure and optimize your go-to-market efficiency and productivity.
• Unstoppable Go-to-Market Success with Sangram Vajre: Discover proven strategies to align your teams and create an unstoppable GTM engine.
• How GTM Teams Should Be Using AI with Chilipiper: Get insights and tactics for leveraging AI to enhance your go-to-market efforts.

By implementing the workflows covered in this guide and continuing to learn GTM best practices, you'll be well on your way to AI-powered go-to-market success. To see how Copy.ai's GTM AI platform can help you streamline and scale your efforts, book a demo today.