ZoomInfo Review

ZoomInfo is a powerful B2B sales intelligence and engagement platform that empowers sales, marketing, and recruiting teams to find and connect with their ideal customers more effectively. By combining an extensive database of accurate business contact information with advanced prospecting, engagement, and workflow tools, ZoomInfo streamlines the entire go-to-market process.

The platform solves several key challenges faced by revenue-generating teams, including:

• Identifying and targeting the right decision-makers at prospect accounts
• Accessing reliable, up-to-date contact information
• Gaining actionable insights to personalize outreach
• Automating and scaling multi-channel engagement
• Enriching and maintaining CRM data quality

With features like advanced search and targeting, intent data, integrated email and phone outreach, competitive intelligence, and data enrichment, ZoomInfo provides a comprehensive toolkit for modern sales and marketing teams.

Whether you're looking to build targeted account lists, reach out to prospects at the right time, execute personalized campaigns at scale, or ensure your CRM always has the most current information, ZoomInfo can help. It's an essential platform for any B2B organization looking to improve the efficiency and effectiveness of their revenue-generating efforts.

ZoomInfo: What Is the Product?

ZoomInfo is a comprehensive B2B sales intelligence and engagement platform designed for sales, marketing, and recruiting professionals. It helps users identify and target ideal customers, access accurate contact information, and gain insights to enhance their go-to-market strategies.

What Are ZoomInfo's Main Features?

ZoomInfo is built for sales and marketing teams looking to streamline their prospecting, lead generation, and account-based marketing efforts. It solves problems related to finding accurate B2B contact data, identifying decision-makers, and engaging with potential customers through various channels.

Advanced Search and Targeting

ZoomInfo's advanced search capabilities allow users to find companies and contacts based on detailed criteria such as industry, company size, job titles, and more. This feature helps sales teams identify their ideal customer profiles (ICPs) and build targeted account lists.

Intent Data

The Intent feature provides real-time updates on companies showing buying signals based on their online behavior. Users can select specific search queries relevant to their sales cycle, enabling them to reach out to prospects at the right time with personalized messaging.

Engagement Tools

ZoomInfo offers integrated engagement features, including email automation and phone outreach capabilities. These tools allow sales teams to execute scalable, repeatable outreach campaigns directly from the platform, increasing efficiency and response rates.

Competitive Intelligence

The platform provides competitive intelligence features, allowing users to track competitors, set up market alerts, and gather insights to refine their targeting and messaging strategies. This helps sales teams stay informed about industry trends and competitor activities.

Data Enrichment

ZoomInfo's data enrichment capabilities automatically update and append contact and company information in users' CRM systems. This ensures that sales and marketing teams always have access to the most current and accurate data for their outreach efforts.

ZoomInfo Pricing

ZoomInfo does not publicly disclose specific pricing information on their website. The pricing page indicates that ZoomInfo offers flexible packages across their portfolio of data-driven solutions and premium applications. Pricing is based on features, number of licenses, and credit usage. Contact ZoomInfo sales for custom pricing details.

Sales Solutions

Data and tools to accelerate the entire sales process, including accurate contact information, intent data, and engagement apps.

Marketing Solutions

Solutions to increase marketing ROI, including contact data, digital advertising tools, and marketing automation integrations.

Talent Solutions

Tools for recruiters to find top talent faster, including candidate search, sourcing intelligence, and engagement apps.

ZoomInfo Sales Capterra Review Summary

ZoomInfo Sales receives generally positive reviews on Capterra, with users praising its extensive data and lead generation capabilities. However, there are some concerns about pricing and data accuracy.

• Link to Reviews

Pros

• Extensive range of data for various use cases
• Powerful lead generation capabilities
• Excellent customer service

"ZoomInfo provides an astonishing range of data that will fit a lot of use cases, from lead generation to customer experience management." - Source

Cons

• Expensive pricing
• Data accuracy issues
• Learning curve for new users

"The system is very expensive and the data accuracy is not the best. These are really my only two complaints. Although they are big ones, you will find the ..." - Source

ZoomInfo Sales would be an excellent tool for businesses with a substantial budget looking for comprehensive data and lead generation capabilities. However, smaller companies or those requiring highly accurate data may want to consider alternatives.

ZoomInfo G2 Review Summary

ZoomInfo receives overwhelmingly positive reviews on G2. Users praise its extensive database, accurate information, and user-friendly interface. The tool is highly regarded for its effectiveness in sales and marketing efforts.

• Link to Reviews

Pros

• Extensive and accurate database of customer/client information
• User-friendly interface and easy setup
• Excellent customer support
• Effective for lead generation and targeting audiences

"It was easy to get set up and customer support from day one is amazing. The ZoomInfo team definitely wants to make sure you get what you paid for and then some." - Source

Cons

• Can be expensive for some users
• Some users report occasional data inaccuracies

"It can be price-worthy." - Source

ZoomInfo is an excellent tool for sales and marketing professionals looking to improve lead generation and target specific audiences. However, smaller businesses or those with limited budgets may find the pricing challenging.

Reddit Review Summary

ZoomInfo receives mixed reviews on Reddit, with many praising its data quality and contact information accuracy, while others criticize its high cost and occasional inaccuracies. Overall, sentiment leans positive for its effectiveness in B2B sales, despite some frustrations with the platform.

Pros

• Excellent contact data quality, with accuracy rates of 70-90% depending on the industry
• Robust database for B2B sales prospecting, particularly for direct phone numbers and email addresses

"ZoomInfo is the best for contacts. If you get LinkedIn SaleNav + ZoomInfo plug-in + Outreach/Saleslo ..." - Reddit user

Cons

• High price point, which can be prohibitive for smaller businesses or those with long sales cycles
• Occasional data inaccuracies and platform bugs, leading to user frustration

"Worst functionality of any platform/extension I can think of. Incredibly buggy, half the contacts are inaccurate." - Reddit user

ZoomInfo appears best suited for B2B sales professionals in larger organizations who can justify the cost with increased productivity and lead generation. It may not be ideal for small businesses or those in niche industries where data accuracy could be lower.

ZoomInfo

• LinkedIn URL

ZoomInfo has a strong presence on LinkedIn with over 197,000 followers. They position themselves as the go-to-market platform for B2B companies, offering a comprehensive database of company and professional insights. Their products include ZoomInfo Sales, ZoomInfo Talent, and ZoomInfo Operations, which provide access to extensive data for sales, recruiting, and business operations purposes. The company also offers integrations with platforms like LinkedIn for targeted B2B marketing campaigns and a Chrome extension for easy access to their database while browsing professional networks.

ZoomInfo's TrustPilot Reviews

The sentiments for ZoomInfo on TrustPilot are mixed, with both positive and negative reviews. Users appreciate the vast database and powerful search capabilities, but express concerns about data accuracy and pricing.

Link to Reviews

Pros

• Comprehensive business contact database
• Powerful search filters
• Useful Chrome extension for on-the-fly information
• Strong customer service

"Overall the software makes my life easier, without getting in the way. No literally - they have an amazing extension that's great for working on the fly and not having to switch between tabs." Source

Cons

• Expensive pricing
• Complex platform with a steep learning curve
• Concerns about data accuracy and freshness
• Issues with publishing personal information without permission

"Misleading business practices: Some users have criticized ZoomInfo for their business practices, including publishing personal information without permission" Source

ZoomInfo would be good for sales and marketing professionals in larger organizations who need access to a vast database of business contacts and can afford the high price tag. However, it may not be suitable for smaller businesses or those concerned about data privacy issues.

Who ZoomInfo Is Best For

ZoomInfo is an ideal solution for mid-sized to large B2B companies with dedicated go-to-market teams in sales, marketing, recruiting, and operations. The platform's extensive database, powerful search capabilities, and workflow integrations make it an invaluable tool for organizations looking to accelerate their growth.

For sales teams, ZoomInfo provides accurate contact data, intent signals, and engagement tools to help reps identify key decision makers, personalize outreach, and close more deals faster. Marketing teams can leverage ZoomInfo's data to build targeted campaigns, optimize ad spend, and drive higher quality leads. Recruiters can use the platform to source top talent, build candidate pipelines, and streamline outreach.

ZoomInfo is best suited for go-to-market teams of at least 10-20 people who have the resources to fully utilize the platform's features and can justify the cost with improved productivity and revenue growth. Smaller teams or those with very niche target markets may find the price point harder to rationalize.

While ZoomInfo can be a game-changer for many B2B organizations, it's important to evaluate your specific needs and budget before investing. Companies in industries with frequently changing contact data or those requiring extreme precision may want to test the accuracy of ZoomInfo's database for their specific use case. However, for most mid-market to enterprise B2B companies, ZoomInfo is a powerful tool to align go-to-market efforts and accelerate growth.

Final Thoughts

ZoomInfo is a powerful and comprehensive B2B intelligence platform that can significantly enhance the effectiveness of sales, marketing, and recruiting efforts. With an extensive database of accurate contact information, advanced search and targeting capabilities, and integrated workflow tools, ZoomInfo streamlines the entire go-to-market process.

While the platform's pricing may be a consideration for smaller teams or those with limited budgets, the value it provides in terms of time savings, productivity gains, and revenue growth can justify the investment for many organizations. Mid-market to enterprise B2B companies with dedicated go-to-market teams are likely to see the greatest ROI from ZoomInfo.

However, it's important to carefully evaluate your specific needs and use case before committing to the platform. Some industries may experience lower data accuracy rates, and companies with very niche target markets may need to test the database coverage for their specific criteria.

Overall, ZoomInfo is a top choice for B2B organizations looking to gain a competitive edge by leveraging high-quality data and intelligent tools to find, engage, and convert their ideal customers more efficiently. If your team has the resources and budget to fully utilize the platform's capabilities, ZoomInfo can be a game-changing addition to your tech stack.