Transform Your Sales and Marketing Strategy with ZoomInfo. Unlock the power of accurate, actionable data to drive your B2B sales success.

What is ZoomInfo?

ZoomInfo is a leading B2B contact database and sales intelligence platform. It provides comprehensive data on companies and business professionals, including direct-dial phone numbers, email addresses, org charts, and technology stack information.

Designed to help sales, marketing, and recruiting teams, ZoomInfo equips you with the data you need to identify, connect with, and close your ideal customers faster. With over 100 million professional profiles and advanced analytics, ZoomInfo ensures you are always one step ahead.

ZoomInfo's patented technology continuously scans millions of online sources to verify data accuracy and keep contact information fresh. This means you can trust that the data you are using is up-to-date and reliable.

The Go-to-Market Challenges ZoomInfo Solves

ZoomInfo's Chorus platform helps B2B sales teams overcome several key challenges:

1. Lack of visibility into customer conversations:
   • Sales leaders often struggle to know what's happening in sales calls and meetings.
   • Chorus automatically captures and analyzes all customer interactions, providing much-needed visibility.
2. Difficulty identifying winning sales behaviors:
   • It's hard to know what top performers do differently that drives better results.
   • By analyzing conversations, Chorus surfaces the techniques and behaviors that lead to closed deals.
3. Inaccurate sales forecasting:
   • Forecasts are often based on subjective rep intuition vs. actual buyer signals.
   • Chorus provides deal intelligence to more accurately predict revenue based on customer language and engagement.
4. Slow new rep onboarding and coaching:
   • Getting new reps productive takes time, and sales coaching is inconsistent.
   • Chorus enables targeted call coaching and faster rep ramping by showcasing model calls and identifying skills gaps.
5. Misalignment between sales and other teams:
   • Sales teams often lack direct customer feedback to share with marketing, product, etc.
   • Chorus uncovers the voice of the customer across all interactions to inform messaging, positioning, product priorities, and more.

In summary, Chorus gives revenue leaders the data-driven insights they need to improve rep performance, increase forecast accuracy, and make strategic decisions - ultimately driving more revenue growth.

The Benefits of ZoomInfo

Comprehensive B2B Contact Database

• Access accurate direct dial phone numbers, email addresses, and other key contact data for decision makers at your target accounts.
• Search a database of over 100 million professional profiles across 30 million companies worldwide.
• Enrich and cleanse your existing contact data to ensure it's up-to-date and actionable.

Buyer Intent Insights

• Get notified when prospects and target accounts are researching topics relevant to your offerings.
• Prioritize accounts showing spikes in intent signals for more efficient prospecting.
• Integrate intent data into your CRM, marketing automation, and sales engagement tools.

Org Charts and Hierarchies

• Understand the decision-making structure, hierarchy, and reporting relationships at target companies.
• Identify key influencers and decision makers to include in your outreach.
• Visually map out org charts to strategize your sales approach and multi-thread into accounts.

Technographics and Firmographics

• View installed technologies, tech stack data, and technology usage insights about prospects and accounts.
• Filter your addressable market by firmographic data points like company size, industry, location, and more.
• Use technographic and firmographic insights for smart segmentation and hyper-personalized messaging.

CRM and Sales Tool Integrations

• Seamlessly connect ZoomInfo's data into your CRM and other go-to-market tools.
• Automate data maintenance to keep your CRM updated with the most recent contact and account info.
• Use ZoomInfo's data to trigger automated sales cadences and marketing campaigns in your existing tech stack.

User Reviews of ZoomInfo

G2 Reviews

Overall Rating: 4.4/5

Top 3 Competitors: DiscoverOrg, InsideView, RingLead

Positive Quotes:

1. "ZoomInfo provides the most accurate and up-to-date data for any sales professional looking to prospect and find new opportunities." user id 1682707 - 5/5 rating
2. "ZoomInfo is the gold standard in contact and company data. The platform makes it easy to find and connect with prospects." user id 2117561 - 5/5 rating
3. "ZoomInfo has allowed me to prospect into new accounts and find the right contacts to engage. Their data is far superior to anything else out there." user id 2119657 - 5/5 rating

Concerns:

• Inaccurate Data
• Outdated Contacts
• Incorrect Information
• Outdated Information
• Data Accuracy

General Sentiment: Overall, ZoomInfo is highly regarded for its comprehensive and accurate data. However, some users have expressed concerns over occasional inaccuracies and outdated information.

Positive Reviews:

• Accurate and up-to-date data
• Comprehensive contact database
• Easy integration with CRM tools

Negative Reviews:

• Occasional data inaccuracies
• Outdated contact information
• Higher pricing for advanced features

Read more on G2.

Reddit Reviews

Overall Sentiment: Generally positive with some concerns over data accuracy.

Read more on Reddit.

Integrations and Compatibility

ZoomInfo offers a range of integrations to enhance your sales and marketing efforts:

1. CRM Integrations:
   • Direct integration with Salesforce, Dynamics 365 Sales, and other CRM systems via ZoomInfo's robust API.
   • Compatible with SugarCRM and other CRM platforms.
2. Marketing/Sales Tool Integrations:
   • Integration with RingLead for connecting and enriching data.
   • Possible custom integrations via API.
3. Cloud Platform Integrations:
   • Compatible with AWS and Google Cloud platforms.
4. API & Developer Tools:
   • Well-documented API for custom integrations.
   • Supported authentication libraries for Java, Python, and NodeJS on GitHub.
5. Data Enrichment:
   • Enrich contact data, account data, and leads in connected platforms to improve data quality and targeting.

What to Use ZoomInfo With

To build the ultimate B2B SaaS go-to-market stack, integrate ZoomInfo with these tools:

1. Copy.ai: Automate key parts of the marketing and sales process with AI-powered workflows.
2. Salesforce: Seamlessly connect ZoomInfo's data into Salesforce for personalized engagement.
3. Outreach: Use ZoomInfo's insights to trigger targeted sequences and touchpoints.
4. 6sense: Predict which target accounts are in-market and ready to buy.
5. Gong: Combine ZoomInfo's insights with conversation analytics for full deal context.

ZoomInfo FAQ

What does ZoomInfo do?

ZoomInfo is a leading B2B contact database and sales intelligence platform. It provides comprehensive data on companies and business professionals, including direct-dial phone numbers, email addresses, org charts, and technology stack information. ZoomInfo helps sales, marketing, and recruiting teams identify, connect with, and close their ideal customers faster.

How easy is it to set up ZoomInfo?

Getting started with ZoomInfo is relatively straightforward. After signing up, you can immediately begin searching the database and exporting leads. Integrating ZoomInfo with your CRM or sales engagement tools may require some technical setup, but ZoomInfo provides detailed documentation and a dedicated support team to assist. Most users are up and running within a few hours.

What makes ZoomInfo different from other similar tools?

A few key things set ZoomInfo apart:

• Its B2B contact database is one of the most extensive and accurate on the market, with over 50 million direct dials and 100 million professional email addresses.
• ZoomInfo's patented technology continuously scans millions of online sources to verify data accuracy and keep contact information fresh.
• Unique features like Scoops alerting you to key buyer events, and WebSights showing you companies visiting your website.
• The ReachOut Chrome extension allows you to access ZoomInfo's data as you browse the web and prospect on sites like LinkedIn.

Can ZoomInfo integrate with other tools and platforms?

Yes, ZoomInfo integrates natively with over 35 leading sales and marketing tools, including Salesforce, HubSpot, Outreach, and Marketo. It also offers an open API, enabling custom integrations with your existing tech stack.

What are the pricing plans for ZoomInfo? Are there any hidden fees?

ZoomInfo offers three main pricing plans:

• Professional: Starts at $99/month per user
• Advanced: Starts at $199/month per user
• Elite: Custom enterprise pricing

Each tier includes an allotment of monthly credits for exporting contacts. There are no hidden fees, but using more credits or adding extra features can increase your costs. ZoomInfo requires an annual contract paid upfront.

Is there a free trial available, and what features are included?

Yes, ZoomInfo offers a 14-day free trial that includes access to all the features of the Professional plan. You can search the full database and export up to 50 contacts. No credit card is required to sign up for the trial.

Does ZoomInfo offer customer support?

ZoomInfo provides phone and email support Monday-Friday from 3:00 AM-8:00 PM PT. All plans also include access to the ZoomInfo Help Center with detailed documentation and video tutorials. Premium support and dedicated account management is available for Enterprise customers.

Who is ZoomInfo ideally suited for?

ZoomInfo is an excellent fit for any business that relies on outbound prospecting to B2B decision-makers. It's especially valuable for:

• Sales teams looking to identify key contacts at target accounts and reach out directly
• Marketers building targeted prospect lists for ABM campaigns
• Recruiters sourcing top talent and compiling org charts
• Business owners or entrepreneurs conducting market research on other companies

If connecting with the right people is critical to your business growth, ZoomInfo is a powerful tool to have in your stack.