Boost productivity and trust in your Salesforce data with Validity. Clean, enrich, and maintain your CRM records effortlessly.

What is Validity?

Validity is a powerful data quality and management platform designed for Salesforce administrators and users. Its flagship module, DemandTools, offers a suite of tools to clean, deduplicate, standardize, and maintain customer data within Salesforce.

With Validity, you can automate complex data cleansing processes, prevent duplicates in real-time, and ensure your email contacts are valid. This results in more accurate reporting and better decision-making.

The Go-to-Market Challenges Validity Solves

Validity's DemandTools addresses critical data quality challenges in Salesforce:

1. Data Duplication: Identify and merge duplicate records to maintain a clean CRM. It tackles duplication in leads, contacts, accounts, and custom objects.
2. Data Inconsistency: Standardize fields like job titles, company names, addresses, and phone numbers to enable better segmentation and reporting.
3. Stale Data: Update stale records in bulk and automate data maintenance to keep your CRM current.
4. Manual Data Entry: Streamline import/export, mass updates, and record reassignments to save time.
5. Poor Email Deliverability: Verify email addresses to reduce bounce rates and protect sender reputation.
6. Lack of Validation: Implement proactive data quality controls to prevent bad data from entering Salesforce.

By solving these issues, Validity empowers Salesforce users to trust their CRM data, work efficiently, and maximize their Salesforce investment.

The Benefits of Validity

Clean and Enrich Your Data

• Ensure contact data is accurate, complete, and up-to-date.
• Standardize and validate emails, phone numbers, and addresses automatically.
• Enrich records with missing fields like job title, company size, and industry.

Increase Email Deliverability

• Identify invalid emails before sending to protect sender reputation.
• Verify new email sign-ups in real-time.
• Monitor blacklists and spam traps to resolve deliverability issues.

Optimize Email Design and Content

• Preview rendering across 90+ email clients and devices.
• Check emails for spam triggers and best practices.
• A/B test subject lines and content to maximize engagement.

Analyze Email Performance

• Track key metrics like opens, clicks, bounces, and unsubscribes.
• Benchmark results against industry peers.
• Integrate email data with CRM and web analytics for full-funnel reporting.

Comply with Global Regulations

• Ensure compliance with laws like CAN-SPAM, CASL, and GDPR.
• Manage email opt-outs and unsubscribes across your database.
• Update records based on email behavior and customer preferences automatically.

User Reviews of Validity

G2 Reviews

Overall Rating: 4.2/5
Top 3 Competitors: Litmus, SparkPost, SendGrid

Positive Quotes:

1. "Everest has sophisticated capabilities and yet it is very easy to use. It has a high rate of email deliverability and provides incredible metrics and reporting." - Oliver P. [4.5/5]
2. "It is a superb email success platform, with dependable delivery levels, timely execution, platform metrics that help you understand what's needed to improve, and excellent customer service." - Ruth P. [5/5]
3. "The best practices it follows for us is by giving detailed information about our IP reputation." - Jai T. [4/5]

Concerns:

• Integration Issues
• Limited Integrations
• Email Management
• Navigation Issues

General Sentiment: Users generally appreciate Validity's capabilities and ease of use. However, some face integration and navigation challenges.

Positive Reviews:

• High email deliverability
• Excellent metrics and reporting
• Dependable delivery levels

Negative Reviews:

• Integration issues
• Navigation difficulties

Read more reviews on G2

Integrations and Compatibility

Validity seamlessly integrates with Salesforce platforms and offers an open API for custom integrations. It supports various data formats for import/export and user provisioning through SSO.

Recommended 2024 B2B SaaS Go-To-Market Tech Stack

1. Copy.ai (Workflows) - Automates content creation using clean, enriched data from Validity.
2. Salesforce - Ensures data quality in the world's #1 CRM.
3. Marketo - Feeds high-quality leads into marketing automation.
4. Outreach - Powers targeted sales campaigns with accurate data.
5. ZoomInfo - Sources new leads, validated by Validity.
6. 6sense - Combines intent data with verified company info.
7. Gong - Analyzes sales calls, using clean CRM data.
8. Clari - Predicts revenue with accurate pipeline data.
9. Highspot - Recommends content based on enriched customer data.
10. Drift - Powers chatbots with clean data for personalized conversations.

Frequently Asked Questions about Validity

What does Validity do?

Validity is a data quality and management platform for Salesforce. It cleans, deduplicates, and maintains customer data.

How easy is it to set up Validity?

Setup is straightforward, especially for experienced Salesforce administrators. Most users are up and running within a few days to a couple of weeks.

What makes Validity different from other tools?

Validity offers advanced matching algorithms, real-time duplicate prevention, and proprietary email verification technology.

Can Validity integrate with other tools?

Yes, it integrates seamlessly with Salesforce products and offers an open API for custom integrations.

What are the pricing plans?

Validity offers annual subscriptions based on the number of Salesforce records. There are no hidden fees, but some features may incur additional costs.

Is there a free trial?

Yes, a 30-day free trial of DemandTools is available, including access to all core features.

Does Validity offer customer support?

Yes, all plans include email support. Higher-tier plans offer phone support and dedicated customer success managers.

Who is Validity ideal for?

Validity is perfect for Salesforce administrators and CRM managers, especially those with large or complex Salesforce instances. It's popular in B2B tech, financial services, healthcare, and non-profits.