Unlock the power of account-based marketing to drive revenue growth and align your sales and marketing teams.

What is RollWorks?

RollWorks is a comprehensive account-based marketing (ABM) platform tailored for B2B companies. It leverages AI-driven account targeting, multi-channel advertising, and robust analytics. This tool aligns marketing and sales efforts, focusing on high-value accounts.

The platform provides actionable insights and precise targeting. This enables companies to run personalized campaigns and measure their impact effectively. RollWorks aims to optimize marketing spend, improve sales and marketing alignment, and drive revenue growth.

The Go-to-Market Challenges RollWorks Solves

Problems RollWorks Solves

RollWorks addresses several key challenges in B2B account-based marketing:

1. Identifying and Prioritizing High-Value Accounts
   • Struggles in determining which accounts to focus on. RollWorks offers account intelligence and AI-driven recommendations to identify accounts with the highest revenue potential.
2. Inefficient Marketing Spend
   • Without targeted ABM, teams waste budget on less valuable accounts. RollWorks ensures precise targeting, eliminating inefficiencies.
3. Sales and Marketing Alignment
   • Misalignment around target accounts hinders ABM success. RollWorks provides a unified view and coordinated engagement.
4. Measuring ABM Impact and ROI
   • Demonstrating ABM’s revenue impact is crucial. RollWorks offers robust measurement capabilities.
5. Executing ABM at Scale
   • Scaling ABM beyond a few accounts is challenging. RollWorks provides a comprehensive platform for efficient, scalable ABM execution.

By tackling these pain points, RollWorks empowers B2B companies to overcome ABM roadblocks and drive revenue impact.

The Benefits of RollWorks

Precision Account-Based Advertising

• Reach key decision makers with targeted digital ads.
• Use intent data and machine learning for ad optimization.
• Measure engagement and track ROI at the account level.

Sales and Marketing Orchestration

• Align efforts with a single view of account data.
• Trigger sales alerts based on account engagement.
• Provide sales with account-specific messaging.

Full-Funnel Measurement

• Track account progression from first touch to closed-won.
• Identify influential channels and content.
• Optimize programs with multi-touch attribution.

Seamless Tech Stack Integration

• Connect data across CRM, marketing automation, and sales platforms.
• Automate workflows for system alignment.
• Maximize ROI with a flexible ABM architecture.

Enterprise-Grade ABM Platform

• Handle data complexity and scale of large enterprises.
• Ensure data privacy and compliance.
• Get dedicated training and support for successful adoption.

User Reviews of RollWorks

G2 Reviews

Overall Rating: 4.3/5
Top Competitors: Demandbase, 6sense, Terminus

Positive Quotes:

1. "RollWorks is a comprehensive ABM platform allowing highly targeted ad campaigns and integration with other marketing tools." - Verified User [4.5/5]
2. "An essential tool for full-funnel ABM with standout features like customization and detailed reporting." - Rob F. [5/5]
3. "Fantastic customer support and easy-to-use platform with great insights." - Verified User [4/5]

Concerns:

• Learning Curve
• Campaign Issues
• Ad Issues
• Missing Features
• Integration Issues

General Sentiment: RollWorks is well-regarded but has areas needing improvement. Positive reviews highlight its comprehensive features and support. Negative reviews point out the learning curve and integration issues.

Link: G2 Reviews

Reddit Reviews

Overall Sentiment: Mixed, with users appreciating its capabilities but noting areas for improvement.

Link: Is 6sense or Demandbase worth the hype? : r/b2bmarketing

Integrations and Compatibility

To analyze a SaaS tool's compatibility, consider the following:

• Operating system compatibility (Windows, Mac, Linux, mobile OS)
• Browser compatibility for web-based tools
• Integrations with other software platforms and services
• API availability
• Data import/export options
• Deployment options (cloud, on-premise, hybrid)
• Mobile device compatibility
• Regional availability and language support

For specific compatibility details, please provide the name of the tool.

RollWorks Alternatives

Recap: General sentiment on Reddit is mixed but leans towards positive appreciation of its capabilities.

What to Use RollWorks With

To build the ultimate B2B SaaS Go-To-Market Stack in 2024, integrate RollWorks with the following tools:

1. Copy.ai Workflows
   Automate key workflows across marketing, sales, and more.
2. Salesforce
   Sync account data and engagement insights for a unified view.
3. Marketo
   Coordinate ABM plays across channels with marketing automation.
4. Outreach
   Empower sales with account intelligence for personalized outreach.
5. Drift
   Personalize chat experiences based on account data.
6. Bizible
   Track revenue impact across touchpoints for full-funnel visibility.
7. LeanData
   Improve lead routing and scoring based on account engagement.
8. Highspot
   Access relevant content for target accounts.
9. Gong
   Tailor ABM messaging with conversation insights.
10. Sendoso
    Enable personalized direct mail and gifting to target accounts.

RollWorks FAQ

What does RollWorks do?‍

RollWorks is an ABM platform for B2B companies. It offers AI-powered targeting, multi-channel advertising, sales orchestration, and revenue analytics.

How easy is it to set up RollWorks?‍

It’s user-friendly with a guided onboarding process. Most companies can launch their first campaigns within weeks.

What makes RollWorks different?‍

Advanced AI-driven targeting, multi-channel orchestration, and deep analytics set RollWorks apart. Users also praise its interface and customer support.

Can RollWorks integrate with other tools?‍

Yes, it integrates with tools like Salesforce, Marketo, and HubSpot. An open API allows for custom integrations.

What are the pricing plans?‍

RollWorks offers customized pricing based on business needs. Contact their sales team for a quote.

Is there a free trial?‍

No free trial, but a comprehensive demo is available.

Does RollWorks offer customer support?‍

Yes, through chat, email, and phone. Premium support options are available for enterprise customers.

Who is RollWorks for?‍

Ideal for B2B companies in industries like technology, SaaS, and financial services. Suitable for mid-market to enterprise-level organizations.