What is RingCentral?

RingCentral is a leading cloud communications platform designed to unify phone, messaging, video, contact center, and virtual events into a single, integrated solution. It caters to businesses of all sizes, providing a comprehensive suite of tools to streamline internal collaboration and improve customer interactions.

With its global reach, reliable infrastructure, and robust security measures, RingCentral stands out as a versatile solution for modernizing communications infrastructure. It allows businesses to operate flexibly and efficiently, whether employees are in the office, remote, or on the go.

The Go-to-Market Challenges RingCentral Solves

RingCentral provides a comprehensive, cloud-based communications solution that solves several key problems for businesses:

1. Fragmented communications
   • RingCentral unifies phone, messaging, video, contact center, and virtual events into a single, integrated platform. This eliminates the need for multiple disparate tools and streamlines communications across the organization.
2. Lack of flexibility and mobility
   • As a cloud-based solution, RingCentral enables employees to communicate and collaborate from anywhere, on any device. This solves the problem of being tied to a physical office or desk phone.
3. Inefficient customer interactions
   • RingCentral's AI-powered contact center (RingCX) helps businesses:
     • Automate routine customer interactions with intelligent virtual agents
     • Provide real-time guidance to agents during calls
     • Optimize workforce management and scheduling
     • Deliver omnichannel support across voice, chat, email, and social media
4. Difficulty managing virtual events
   • RingCentral's all-in-one virtual events solution simplifies the process of planning, promoting, and executing online events. It solves common challenges like:
     • Integrating multiple tools for registration, hosting, and follow-up
     • Engaging remote audiences
     • Analyzing event performance and ROI
5. Lack of sales insights
   • RingCentral's conversation intelligence tool (RingSense) uses AI to analyze customer interactions and provide actionable insights. This helps sales teams:
     • Identify successful talk tracks and objection handling techniques
     • Coach reps at scale
     • Optimize sales processes and strategy
6. Inability to customize and integrate
   • RingCentral's open platform solves the problem of rigid, one-size-fits-all solutions. With APIs, SDKs, and pre-built integrations, businesses can tailor the platform to their unique needs and connect it with other critical business apps.

The Benefits of RingCentral

Streamline Communication Across Channels

• Unify phone, video, messaging, SMS, and fax in one app
• Easily switch between communication modes while maintaining context
• Keep all conversations and shared files in one organized workspace

Enhance Team Collaboration

• Use team messaging for real-time chat, file sharing, and task management
• Integrate with popular tools like Google Workspace, Microsoft 365, Salesforce, and Zendesk
• Enable employees to see presence status and quickly jump on a call

Improve Customer Engagement

• Leverage built-in contact center features like IVR, ACD, and skills-based routing
• Provide customers with their choice of communication channel
• Access real-time analytics to track KPIs and optimize agent performance

Increase Flexibility and Scalability

• Deploy across desktop and mobile devices with the cloud-based platform
• Scale users and phone numbers up or down as business needs change
• Easily manage the system from anywhere using web-based admin tools

Ensure Security and Reliability

• Protect communications with encryption and advanced security controls
• Maintain business continuity with a highly reliable and redundant infrastructure
• Get peace of mind with enterprise-grade security and 24/7 support

User Reviews of RingCentral

G2 Reviews

Overall Rating from G2: 4.0/5

Top 3 competitors: Genesys Cloud CX, NICE CXone, Five9 Intelligent Cloud Contact Center

Positive Quotes:

1. "When you're out of the US, this is the best app for communicating with US-based clients." Carlos Z. [5.0]
2. "It's amazing that we already am using it to analyze our phone calls. There;s a queue system where we can modify how we want our phone calls to be routed." Rose C. [5.0]
3. "Ease of setup, ease of use. Availability to all of our employees." Verified User [2.5]

Concerns:

• Call Issues
• Call Functionality
• Call Quality Issues
• Lack of Features
• Chat Functionality Issues

General Sentiment: The general sentiment about RingCentral on G2 is mostly positive, noting its ease of use and comprehensive feature set, but some users have reported issues with call quality and chat functionality.

Positive Reviews:

• Easy to set up and use
• Comprehensive communication features
• Excellent customer support

Negative Reviews:

• Call quality issues
• Limited chat functionality
• Some features could be more robust

Link to G2 Reviews

Reddit Reviews

Overall Sentiment: Reddit reviews are mixed, with many users appreciating the feature set and integration capabilities but noting occasional technical issues.

Link to Reddit Discussion

LinkedIn Activity

Top 5 URLs:

1. Steve Rafferty's RingCentral UK Office Move
2. Top 10 Contact Center Service Providers
3. Job Posting: Product Strategy & Operations Manager
4. Job Posting: Enterprise Expansion Account Manager
5. Chris Anderson's Profile

Analysis: The top LinkedIn content about RingCentral covers a mix of product updates, industry insights, job opportunities, user experience discussions, and product comparisons, reflecting the company's position as a leading provider of cloud-based communications and collaboration solutions.

Integrations and Compatibility

Based on the search results, RingCentral appears to have integrations and compatibility with the following:

CRM systems:

• RingCentral offers a wide range of CRM integration apps to add RingCentral capabilities to CRM solutions.
• Specific CRM mentioned: Microsoft Dynamics 365

Microsoft Teams:

• RingCentral's unified communication capabilities can be integrated into Microsoft Teams mobile and desktop apps, without needing a Teams Phone license.

Virtual Desktop Infrastructure (VDI):

• RingCentral for Teams can integrate with VDI environments from Citrix, Azure, or VMware.

Healthcare systems:

• RingCentral for Healthcare powered by SpinSci is available to RingCentral customers and requires a compatible EHR system to integrate with.

Bitrix24:

• RingCentral's VoIP service can be integrated into Bitrix24 accounts via an app.

Jira Service Management:

• RingCentral email integration is available for Jira Service Management Cloud.

Browsers:

• RingCentral Events has a guide on browser compatibility for accessing it on both desktop and mobile devices.

In summary, RingCentral demonstrates broad integration capabilities across CRM, collaboration tools, VDI, healthcare systems, project management software, and supports access from major browsers on desktop and mobile.

What to use RingCentral with

Based on my knowledge, RingCentral would integrate well with the following popular B2B SaaS tools to build a powerful Go-To-Market stack in 2024:

1. Copy.ai Workflows
   • Automate many marketing and sales tasks, from content creation to lead nurturing. Its AI capabilities would complement RingCentral's AI-powered features.
2. Salesforce
   • Sync customer data, enabling personalized interactions across communication channels. Sales reps can make calls directly from Salesforce.
3. HubSpot
   • Streamline lead management and customer support. Calls can be automatically logged in HubSpot.
4. Marketo
   • Enable targeted, multi-channel campaigns. Customer interactions on RingCentral can trigger personalized marketing journeys.
5. Drift
   • Provide a seamless chat-to-call experience. Prospects can easily switch from a chatbot conversation to a voice call with a sales rep.
6. Zendesk
   • Provide omnichannel support. Agents can manage tickets and take calls from a single interface.
7. Gong
   • Analyze customer conversations, providing insights to improve sales performance and customer engagement.
8. Outreach
   • Enable personalized, multi-touch sequences that include phone calls, emails, and social touches.
9. LinkedIn Sales Navigator
   • Provide valuable insights about prospects before a call, enabling more relevant, personalized conversations.
10. Zoom
    • Integrating with Zoom can provide additional flexibility and interoperability for meetings with external parties.

By combining these tools with RingCentral, businesses can create a comprehensive, data-driven Go-To-Market stack that enables personalized, efficient interactions across the customer journey, from initial outreach to ongoing support.

RingCentral FAQ

What does RingCentral do?

RingCentral is an all-in-one cloud communications platform that unifies phone, messaging, video conferencing, contact center, and virtual events into a single, integrated solution. It equips businesses of all sizes with AI-powered tools to streamline internal collaboration and enhance customer engagement across channels. RingCentral is designed for companies looking to modernize their communications infrastructure and enable flexible, mobile-friendly working.

How easy is it to set up RingCentral?

As a cloud-based solution, RingCentral requires minimal on-premises equipment and can be set up quickly without extensive technical expertise. The web-based admin portal allows IT teams to easily provision users, assign phone numbers, and configure settings. End-users can get started by downloading the RingCentral app on their computer or mobile device. While setup is straightforward, RingCentral does offer professional services for custom deployments and integrations if needed.

What makes RingCentral different from other similar tools?

RingCentral differentiates itself through its comprehensive feature set, global reach, and track record of reliability and security. It's one of the few providers to offer a truly unified platform across UCaaS and CCaaS. AI capabilities like real-time transcription and virtual agents are deeply integrated. RingCentral also has a strong focus on enterprise customers with features like advanced analytics, single sign-on, and role-based access control. Its open platform is highly extensible with 300+ out-of-the-box integrations and APIs for custom development.

Can RingCentral integrate with other tools and platforms?

Yes, RingCentral has an extensive library of pre-built integrations with popular business apps like Microsoft 365, Google Workspace, Salesforce, ServiceNow, Zendesk and more. For example, users can start a RingCentral video call or phone call directly from a Salesforce record. RingCentral also offers several APIs, webhooks and SDKs that allow developers to embed communications features into their own custom applications.

Does RingCentral offer customer support?

RingCentral provides 24/7 customer support through phone, chat, and email. There is also an extensive online knowledge base with self-help articles and video tutorials. Phone support is available globally in 9 languages. Premium and Ultimate plan customers get prioritized support with shorter wait times. For an additional fee, customers can purchase RingCentral Premier Support which includes a dedicated Technical Account Manager and proactive monitoring.

Who is RingCentral ideally suited for?

RingCentral is well-suited for mid-market and enterprise businesses with distributed teams and customer bases. It's an ideal solution for companies looking to consolidate multiple point solutions onto a single communications platform. RingCentral has a strong presence in industries like healthcare, financial services, education, retail, and technology where security, reliability and global reach are top priorities. However, with its range of plans and pricing options, RingCentral can also serve the needs of smaller businesses.