Unlock actionable insights to transform customer and employee experiences with Qualtrics. Empower your organization to drive growth, satisfaction, and loyalty.

What is Qualtrics?

Qualtrics is a comprehensive Experience Management (XM) platform designed to help organizations gather, analyze, and act on customer and employee feedback. It provides tools for improving customer experience, enhancing employee engagement, conducting market research, and managing brand perception.

Organizations use Qualtrics to capture feedback at every touchpoint, from surveys to social media interactions. With powerful analytics and AI-driven insights, Qualtrics turns raw data into actionable recommendations, allowing businesses to make informed decisions quickly.

Qualtrics is trusted by over 13,000 brands worldwide, including many Fortune 500 companies. Its user-friendly interface and robust capabilities make it an essential tool for any organization looking to excel in experience management.

The Go-to-Market Challenges Qualtrics Solves

1. Lack of customer insights: Qualtrics enables companies to gather feedback across all customer touchpoints, providing a holistic view of the customer experience. This helps uncover insights to:
   • Identify pain points and areas for improvement
   • Understand drivers of customer satisfaction and loyalty
   • Act on feedback to optimize experiences
2. Disengaged employees: With Qualtrics, HR teams can continuously listen to employees and use people analytics to:
   • Measure and improve employee engagement
   • Identify at-risk employees and reduce unwanted attrition
   • Develop high-performing teams
   • Enhance the employee lifecycle experience
3. Ineffective market research: Qualtrics simplifies market and user research, enabling companies to:
   • Validate product concepts and designs
   • Track brand perception and equity
   • Conduct complex research projects faster
   • Make data-driven decisions to accelerate growth
4. Siloed data and lack of AI-powered insights: Qualtrics solves the problem of disconnected experience data by:
   • Integrating customer, employee, product, and brand data into a single platform
   • Leveraging AI/machine learning to analyze unstructured feedback at scale
   • Automatically surfacing key drivers, trends, and recommendations
   • Empowering teams with actionable insights to drive results

In summary, Qualtrics helps organizations gain a competitive advantage by continuously improving customer and employee experiences, enhancing products and brands, and making smarter business decisions based on real-time insights.

The Benefits of Qualtrics

Gain Valuable Customer Insights

• Collect feedback at every touchpoint of the customer journey
• Analyze open-ended text responses using powerful AI and machine learning
• Uncover insights to improve the customer experience and drive business outcomes

Close the Loop with Automated Actions

• Trigger automated workflows based on customer feedback and metrics
• Route feedback to the right teams to close the loop with customers quickly
• Drive operational improvements by assigning tasks and tracking progress

Integrate Experience Data with Operational Systems

• Connect Qualtrics data with systems like Salesforce, Marketo, Adobe, and more
• Augment operational data with experience data for a 360-degree customer view
• Enable teams with real-time customer insights in the systems they use every day

Predict and Prevent Customer Churn

• Use predictive analytics to identify at-risk customers before it's too late
• Proactively engage customers with personalized communications
• Implement targeted retention strategies to reduce churn and protect revenue

Prove the ROI of CX Initiatives

• Link customer feedback with hard operational metrics like sales and churn
• Determine the specific CX drivers that impact business outcomes the most
• Build a strong business case for your CX program to gain executive buy-in

User Reviews of Qualtrics

G2 Reviews

Overall Rating: 4.4/5
Top 3 Competitors: Medallia, InMoment, Confirmit

Positive Quotes:

1. "The most reliable, functional, and intuitive CX platform available." - Thomas W. [5/5]
2. "Easy to gather feedback." - Katarína D. [5/5]
3. "Magnificent tool to analyze the customer behavior." - Vanika R. [4.5/5]

Concerns:

• Limitations
• Missing Features
• Limited Customization
• Complexity
• Not Intuitive

General Sentiment:
Qualtrics is highly rated for its comprehensive features, reliability, and intuitive interface. However, some users mention concerns about complexity and limited customization options.

Positive Reviews:

• Reliable and functional
• Easy feedback gathering
• Powerful analytics

Negative Reviews:

• Complexity
• Limited customization
• Missing certain features

Read More on G2

Reddit Reviews

Overall Sentiment:
Reddit reviews suggest that Qualtrics is well-regarded for its robust capabilities and ease of use. Some users, however, mention challenges with integration and pricing.

What's the best platform for surveys? : r/UXResearch

LinkedIn Activity

Top 5 URLs:

1. Top User Feedback Survey Tools
2. Qualtrics Success Stories
3. Choosing the Right Survey Tool
4. Best Survey Platforms for Global Research
5. Effective Customer Feedback Software

Analysis: LinkedIn discussions emphasize the importance of selecting the right feedback and survey tools for product managers and market researchers. Qualtrics is frequently recommended for its comprehensive features and ability to provide valuable insights.

Integrations and Compatibility

Qualtrics integrates seamlessly with several platforms and tools to enhance its functionality:

1. Connectors: Import feedback data from various sources into their XM Discover product.
2. Epic: Integrate patient experience data into Epic's electronic health records.
3. Consent Managers: Integrate with solutions like OneTrust.
4. Airbyte: Sync survey data to data warehouses and databases.
5. Snowflake: Extract data into Snowflake using ETL workflows.
6. Nexthink: Export operational data into Qualtrics.
7. Tango Incentives: Connect using API keys.
8. Microsoft Teams: Distribute surveys directly via MS Teams.

Qualtrics' pre-built connectors and integration capabilities ensure a seamless flow of data across systems.

What to Use Qualtrics With

1. Copy.ai Workflows: Automate experience management processes.
2. Salesforce: Integrate XM data for a 360-degree customer view.
3. Marketo: Personalize marketing campaigns.
4. Slack: Share insights to keep customer experience top-of-mind.
5. Tableau: Uncover deep experience insights.
6. Intercom: Trigger targeted messages.
7. Jira: Create tickets based on feedback.
8. Zendesk: Provide context for support agents.
9. Confluence: Align teams around CX metrics.
10. Salesforce Service Cloud: Deliver personalized support.

By integrating Qualtrics with these tools, you can build a comprehensive GTM tech stack.

Qualtrics FAQ

What does Qualtrics do?‍

Qualtrics is an Experience Management (XM) platform that helps organizations collect, analyze, and act on customer and employee feedback. It offers tools for customer experience, employee experience, product experience, and brand experience management.

How easy is it to set up Qualtrics?‍

Qualtrics is relatively easy to set up. Guided walkthroughs and pre-built templates help users get started quickly. Most users can launch their first feedback program within a few days to a couple of weeks.

What makes Qualtrics different from other similar tools?‍

Qualtrics differentiates itself through its comprehensive XM platform that spans customer, employee, product, and brand experiences. It also applies AI/ML to automate insights discovery and actions, providing a unified view across multiple signal types.

Can Qualtrics integrate with other tools and platforms?‍

Yes, Qualtrics offers extensive integration capabilities with 100+ pre-built integrations and an open API for custom integrations.

Does Qualtrics offer customer support?‍

Qualtrics provides 24/7 technical support via phone, chat, and email. Additional resources include an online knowledge base, on-demand training webinars, and a community forum.

Who is Qualtrics ideally suited for?‍

Qualtrics is ideal for organizations of all sizes looking to improve customer and employee experiences. It is especially valuable for CX, EX, product experience, and brand experience teams.