OptinMonster Review

OptinMonster is a powerful lead generation and conversion optimization toolkit designed to help marketers, bloggers, eCommerce stores, and small businesses dramatically increase their email subscribers and sales.

This software solves a critical problem many websites face - the vast majority of visitors (over 70%) abandon a site and never return, while most capture less than a 1% email opt-in rate. That's a huge amount of potential leads and revenue lost.

OptinMonster helps recover those lost opportunities through visually stunning opt-in forms, precise targeting and personalization, and data-driven optimization. Its key features include:

• Easy drag-and-drop builder with 700+ templates (no coding required)
• Exit-intent technology to engage abandoning visitors
• Page-level targeting to display relevant offers
• OnSite retargeting to personalize campaigns for returning visitors
• Simple A/B testing to optimize forms
• Detailed conversion analytics to track performance

Whether you want to grow your email list, reduce cart abandonment, or fill your lead pipeline, OptinMonster provides the tools to convert more of your existing traffic into subscribers and customers.

By creating targeted, personalized campaigns and continually testing and optimizing, OptinMonster claims it can help you get up to twice the results in half the time. Over 1 million websites use it to optimize billions of visitor sessions per month.

If you're serious about maximizing your website conversions and generating more leads and sales, OptinMonster is definitely a solution worth considering. Its powerful features and ease of use make it a top choice for marketers looking to get the highest ROI from their websites.

OptinMonster: What Is the Product?

OptinMonster is a powerful lead generation and conversion optimization software designed for marketers, bloggers, eCommerce websites, and small businesses. It helps users grow their email lists, increase website conversions, and reduce cart abandonment through various customizable on-site campaigns and targeting features.

What Are OptinMonster's Main Features?

OptinMonster is built for businesses looking to convert website visitors into subscribers and customers. It helps solve common go-to-market challenges by providing tools to capture leads, personalize user experiences, and optimize conversion rates across different pages and audience segments.

Drag & Drop Builder

OptinMonster's drag and drop builder allows users to create visually appealing opt-in forms without coding knowledge. It offers a large template library and customization options to design high-converting lead capture forms quickly and easily.

Page-Level Targeting

This feature enables users to display specific campaigns based on visitors' interactions with particular pages. It allows for highly targeted messaging and offers, improving relevance and conversion rates for different segments of website traffic.

Exit-Intent Technology

OptinMonster's exit-intent popups detect when a visitor is about to leave the site and display a targeted message or offer. This helps recover potentially lost leads and sales by engaging visitors at a crucial moment in their journey.

Onsite Retargeting

This functionality allows users to create personalized campaigns for repeat visitors based on their previous interactions. It helps increase engagement and conversions by showing relevant offers to visitors who have already shown interest in the site.

A/B Testing

OptinMonster provides easy A/B testing capabilities, allowing users to compare different headlines, content, and layouts. This data-driven approach helps optimize campaigns for maximum conversion rates.

Analytics and Insights

The platform offers detailed conversion analytics, helping users understand which campaigns and pages perform best. This information is crucial for continually improving lead generation strategies and overall website performance.

OptinMonster Pricing

OptinMonster offers powerful lead generation and conversion optimization software with tiered pricing plans. Plans range from $7-$37 per month when billed annually, with increasing features and capabilities at each level. A 14-day money-back guarantee is provided for all plans. View pricing page

Basic Plan

$7/month billed annually. Includes essential tools for getting more subscribers and leads from existing traffic. Supports 1 site and 2,500 pageviews/month.

Plus Plan

$17/month billed annually. Adds advanced features like A/B testing and device targeting. Supports 2 sites and 10,000 pageviews/month.

Pro Plan

$25/month billed annually. Includes Exit Intent® technology and ecommerce integrations. Supports 3 sites and 25,000 pageviews/month.

Growth Plan

$37/month billed annually. Offers the most advanced features like geolocation targeting and unlimited sub-accounts. Supports 5 sites and 100,000 pageviews/month.

All plans include unlimited campaigns, subscribers, and access to OptinMonster University training resources. Higher tier plans provide more advanced targeting options, integrations, and analytics capabilities.

OptinMonster Capterra Review Summary

OptinMonster receives overwhelmingly positive reviews on Capterra. Users praise its ease of use, effectiveness in lead generation, and immediate results. The tool is highly regarded for its out-of-the-box functionality and quick campaign setup.

• Link to Reviews

Pros

• Intuitive and easy to set up
• Excellent lead generation capabilities
• Quick campaign creation
• Immediate results and increased conversion rates

"OptinMonster is one of the best lead generation tools on the market and pretty much works immediately out of the box. You can quickly get a campaign up..." Source

Cons

• Some users report billing issues
• Occasional need for support clarification

"Had to clarify a few things with the support..." Source

OptinMonster would be an excellent choice for businesses looking to quickly improve their lead generation and conversion rates. However, those with complex billing requirements may want to carefully review the pricing structure before committing.

OptinMonster G2 Review Summary

OptinMonster receives generally positive reviews on G2. Users praise its ease of use and effectiveness for creating popups and increasing conversions. The tool is highly rated with a 4.4/5 star average from 97 reviews.

• Link to Reviews

Pros

• Easy to set up and use
• Effective for creating popups and banners
• Good analytics and reporting
• Integrates well with popular CRMs and email marketing software

"Great tool for popup notifications and banners. Popups are really easy to set up and run using this tool. I find it very straightforward and the anlaytics [sic] ..." Source

Cons

• Some users find it expensive
• Limited customization options for advanced users
• Occasional glitches or bugs reported

"The quality of the product is exceptional, and it exceeded my expectations in every way. Review collected by and hosted on G2.com. What do you dislike about ..." Source

OptinMonster would be an excellent choice for businesses looking to increase lead generation and conversions through popups and banners. However, it may not be the best fit for those on a tight budget or requiring highly advanced customization options.

Reddit Review Summary

OptinMonster receives mixed reviews on Reddit, with some users praising its effectiveness and others expressing frustration with its intrusiveness. The sentiment is generally balanced between positive experiences and negative concerns.

Pros

• Highly effective for lead generation and email list growth
• Intuitive and easy to use interface

"OptinMonster has converted very well for me" - Reddit user

Cons

• Can be perceived as intrusive and annoying by some users
• Relatively expensive compared to alternatives

"I just found this obnoxious, annoying, in your face plugin and have no memory of installing it" - Reddit user

OptinMonster would be good for marketers and businesses focused on aggressive lead generation and email list growth. However, it may not be suitable for those prioritizing a non-intrusive user experience or working with limited budgets.

OptinMonster

• LinkedIn URL

OptinMonster has over 2,800 followers on LinkedIn. It is described as a powerful customer acquisition and lead generation platform, offering tools to grow email lists and customer bases. While there are no direct reviews visible, the company's LinkedIn presence suggests it is well-established in the digital marketing space. OptinMonster integrates with various platforms, including LinkedIn Ads, indicating versatility. The company regularly shares content about lead generation and social media marketing strategies, demonstrating ongoing engagement with its audience.

OptinMonster's TrustPilot Reviews

The TrustPilot reviews for OptinMonster are generally positive, with users praising its ease of use and effectiveness in lead generation. However, there are some concerns about pricing and customer support.

Link to Reviews

Pros

• Easy to use and intuitive interface
• Effective for increasing email subscribers and conversions
• Wide variety of customizable templates
• "OptinMonster is very intuitive and easy to set up. Using it to capture emails has increased our landing page conversion rates by almost 26% which is fantastic." Source

Cons

• Some users report billing issues
• Occasional bugs and slow loading times
• Customer support can be slow to respond
• "It's quite a great tool for lead generation. Opt-in forms are easy to customize and the user interface is very simple as well." Source

OptinMonster would be good for small to medium-sized businesses looking to grow their email list and improve website conversions. However, it may not be the best fit for those on a tight budget or requiring frequent technical support.

Who OptinMonster Is Best For

OptinMonster is an ideal solution for marketers, bloggers, ecommerce websites, and small businesses looking to aggressively grow their email lists and boost conversions. With its intuitive drag-and-drop builder and powerful targeting capabilities, OptinMonster makes it easy to create high-converting opt-in forms and popups without needing any coding skills.

For go-to-market teams, OptinMonster can be an invaluable tool in their lead generation efforts. By leveraging features like exit-intent technology, page-level targeting, and personalized campaigns, marketing teams can effectively capture leads at key points in the customer journey. This is especially useful for teams focused on demand generation and nurturing prospects through the funnel.

OptinMonster is well-suited for small to mid-sized go-to-market teams that need a powerful yet user-friendly solution. The platform's scalability allows it to grow with the team, from basic lead capture to more advanced segmentation and analytics as needs evolve. Even solo marketers or entrepreneurs can benefit from OptinMonster's out-of-the-box functionality and quick setup.

However, larger enterprise teams with complex requirements may find OptinMonster limiting. And while highly effective, its popups and forms may be too intrusive for brands prioritizing a seamless user experience. OptinMonster is best for growth-driven teams willing to take a more aggressive approach to lead generation.

Overall, if you're a small business, blogger, or marketer looking for an easy way to drastically increase your conversions and grow your email list, OptinMonster is an excellent choice. Its wide range of features, integrations, and targeting options make it a robust solution for go-to-market teams serious about lead generation.

Final Thoughts

OptinMonster is a powerful and user-friendly lead generation toolkit that can help go-to-market teams of all sizes drastically improve their conversion rates and grow their email lists. With its intuitive drag-and-drop builder, advanced targeting options, and conversion optimization features, OptinMonster provides the tools needed to create high-converting campaigns and capture leads at key points in the customer journey.

While it may not be the best fit for larger enterprises with complex needs or brands focused on preserving a seamless user experience, OptinMonster is an excellent choice for growth-driven marketers, bloggers, and small businesses. Its scalability, wide range of integrations, and quick setup make it a robust solution for teams serious about maximizing their lead generation efforts.

If you're looking for an easy yet effective way to convert more of your website traffic into subscribers and customers, OptinMonster is definitely worth considering. Its proven results and positive user reviews make it a top choice in the lead generation space.