Unlock the full potential of your go-to-market strategy with Openprise's comprehensive data automation and quality management platform.

What is Openprise?

Openprise is a RevOps Data Automation Cloud platform designed to streamline and optimize marketing, sales, and revenue operations for enterprises. By providing a suite of no-code tools, Openprise addresses key challenges such as data quality, system integration, funnel management, and analytics. The platform consolidates traditionally fragmented RevTech stacks into a single comprehensive solution.

With Openprise, users can automate data management tasks, enrich and cleanse data, and ensure data compliance. This helps organizations maintain a single source of truth for customer data, allowing for better decision-making and improved operational efficiency. Openprise's robust reporting capabilities also enable deeper insights into campaign performance and ROI.

The Go-to-Market Challenges Openprise Solves

Openprise helps solve several key problems that enterprise marketing, sales, and revenue operations teams face:

1. Bad Data Quality
   • Inaccurate, incomplete, inconsistent, and duplicate data across systems.
   • Manual data cleansing and enrichment processes are time-consuming.
   • Lack of a single source of truth for customer data.
2. Disconnected Go-to-Market Systems and Processes
   • Siloed data in multiple marketing and sales tools.
   • Difficulty integrating systems and sharing data.
   • Manual work required to move data between platforms.
3. Inefficient Funnel Management
   • Challenges with lead-to-account matching and lead routing.
   • Inability to track buying groups effectively.
   • Lack of visibility into the full demand waterfall.
4. Inadequate Account and Territory Planning
   • Difficulty maintaining complex account hierarchies.
   • Lack of tools for territory planning and optimization.
   • Insufficient understanding of total addressable market.
5. Limited Analytics and Attribution Capabilities
   • Wasted time preparing data for analysis.
   • Inability to track campaign performance and ROI accurately.
   • Challenges building custom dashboards to monitor key metrics.

By providing a comprehensive, no-code platform for data quality management, enrichment, automation, and integration, Openprise helps revenue operations teams overcome these challenges. This enables them to improve efficiency, make better decisions, and ultimately drive more revenue.

The Benefits of Openprise

Streamline Data Management

• Automate key data management tasks like cleansing, enriching, and normalizing data.
• Easily integrate data from multiple sources and systems into a single source of truth.
• Keep data clean, complete, and compliant on an ongoing basis.

Improve Data Quality

• Identify and merge duplicate records to maintain data integrity.
• Standardize fields like job titles, industries, and locations for consistency.
• Validate emails, phone numbers, and addresses to ensure data is accurate and up-to-date.

Increase Marketing & Sales Efficiency

• Automate lead routing and assignment to get leads to the right reps faster.
• Segment audiences based on key attributes for more targeted campaigns.
• Score and prioritize leads based on fit and engagement to focus efforts.

Gain Deeper Insights

• Get a 360-degree view of prospects and customers by unifying data.
• Analyze trends and track key metrics with robust reporting capabilities.
• Make data-driven decisions to optimize programs and processes.

Enhance Compliance

• Ensure compliance with key regulations like GDPR and CCPA.
• Respect communication preferences across your database.
• Maintain an audit trail of how contact data is being used.

User Reviews of Openprise

G2 Reviews

Overall Rating: 4.9/5
Top 3 Competitors: ZoomInfo Operations, LeanData, Bloomreach

Positive Quotes:

1. "Openprise solves a considerable chunk of our data problem, from duplicates to list loading. I like that we can have one robust tool to solve those problems and more." Veronica G. ⭐⭐⭐⭐⭐
2. "If there are some limitations in automation, data cleansing, or data manipulation on Salesforce, Openprise more than likely provides another solution." Verified User ⭐⭐⭐⭐⭐
3. "Openprise definitely helps to take away a lot of load from the destination system and has a lot of computation/data orchestration power !!!" Verified User ⭐⭐⭐⭐⭐

Concerns:

• The website/app portal can be a bit overwhelming, especially for new clients.
• I'd like for our internal power users to be the primary people configuring Openprise.

General Sentiment:
Openprise is highly regarded for its robust data management capabilities and comprehensive solution set. Users appreciate the tool's ability to streamline processes and improve data quality.

Positive Reviews:

• Effective in solving data problems.
• Comprehensive features for data cleansing and enrichment.
• Robust automation capabilities.

Negative Reviews:

• Complex interface for new users.
• Preference for internal configuration by power users.

Read more reviews on G2

Reddit Reviews

Overall Sentiment:
Reddit users generally praise Openprise for its automation capabilities and robust data management features. However, some users note the steep learning curve for new users.

Most Relevant Resource

What to Use Openprise With

Based on the types of problems Openprise solves and its role as a data automation platform, here are some other popular B2B SaaS tools to build out a powerful, AI-driven go-to-market tech stack in 2024:

1. Copy.ai Workflows - Automates content creation, lead enrichment, and key GTM activities.
2. Salesforce - A leading CRM platform.
3. Marketo - A top marketing automation platform.
4. ZoomInfo - Best-in-class B2B contact and company database.
5. LeanData - Deeper lead-to-account matching and routing capabilities.
6. 6sense - Powerful account engagement platform.
7. Outreach - Leading sales engagement platform.
8. Gong - Conversation intelligence platform.
9. Clari - Revenue operations platform.
10. Domo - Robust BI and analytics platform.

Openprise FAQ

What does Openprise do?‍

Openprise is a comprehensive RevOps Data Automation Cloud platform that helps enterprise companies streamline their marketing, sales, and revenue operations. It offers a suite of no-code tools for data quality management, multi-vendor enrichment, funnel automation, account/territory administration, and analytics & attribution.

How easy is it to set up Openprise?‍

Openprise is designed to be user-friendly, with a no-code interface that allows users to set up and manage their data automation processes without extensive technical expertise. However, some initial training and onboarding may be required to fully leverage its capabilities.

What makes Openprise different from other similar tools?‍

Openprise differentiates itself as the first end-to-end RevOps data automation cloud platform, consolidating the traditionally fragmented RevTech stack into a single, no-code solution. This comprehensive approach enables enterprises to achieve the highest levels of data quality and operational efficiency.

Can Openprise integrate with other tools and platforms?‍

Yes, Openprise offers a wide range of native integrations with popular marketing, sales, and revenue tools. It also provides an open API for custom integrations, enabling enterprises to connect Openprise with their existing tech stack.

What are the pricing plans for Openprise? Are there any hidden fees?‍

Openprise offers customized pricing plans based on the specific needs and scale of each enterprise customer. Pricing factors include the number of data records, users, and modules required. There are no hidden fees, and all costs are transparently communicated upfront.

Is there a free trial available, and what features are included?‍

Openprise does not offer a free trial. However, interested companies can request a demo to see the platform in action and explore its features. The demo is tailored to the company's specific needs and showcases how Openprise can solve their unique RevOps challenges.

Does Openprise offer customer support?‍

Yes, Openprise provides comprehensive customer support to ensure the success of its enterprise clients. This includes dedicated onboarding and training, as well as ongoing technical support through email, phone, and web-based channels. Premium support options are also available.

Who is Openprise ideally suited for?‍

Openprise is ideally suited for large enterprises with dedicated marketing ops, sales ops, and RevOps teams managing high volumes of data across multiple go-to-market systems. It is particularly valuable for companies looking to overcome challenges with data quality, disconnected systems, inefficient funnel management, and limited analytics & attribution capabilities.