Omnisend Review

Omnisend is an all-in-one ecommerce marketing automation platform that helps online retailers drive more sales and engagement. It combines email marketing, SMS, web push notifications, and segmentation into one easy-to-use tool.

With Omnisend, ecommerce brands can create beautiful email campaigns using customizable templates and a drag-and-drop builder. The platform also enables sending targeted SMS messages to customers worldwide. This multichannel approach helps brands reach shoppers wherever they are.

One of Omnisend's standout features is its library of pre-built automation workflows. Users can set up welcome series, cart abandonment, post-purchase follow-ups and more in just a few clicks. This saves time while ensuring timely, relevant communication at each stage of the customer journey.

Omnisend makes it simple to segment customers based on their behavior, campaign engagement, and shopping activity. This allows for highly personalized messaging that converts.

For ecommerce brands looking to level up their customer engagement and retention, Omnisend is worth checking out. Its robust feature set and user-friendly interface make powerful marketing automation accessible to retailers of all sizes. With tools for email, SMS, push notifications and segmentation in one platform, Omnisend can help brands save time and drive more sales.

Omnisend: What Is the Product?

Omnisend is an ecommerce marketing automation platform built for online retailers. It helps solve go-to-market challenges by providing tools to engage, convert, and reactivate customers through email marketing, SMS, and other channels.

Email Marketing

Omnisend offers customizable email templates and an easy-to-use email builder. Users can create and send targeted email campaigns to their customer segments, with features like unique discount codes to drive conversions.

SMS Marketing

The platform includes SMS capabilities, allowing ecommerce brands to text customers worldwide. This provides an additional channel to reach shoppers and complement email marketing efforts.

Marketing Automation

Omnisend provides pre-built automation workflows for scenarios like welcome series, abandoned cart recovery, and post-purchase campaigns. These help save time and engage customers throughout their journey.

Web Push Notifications

Users can send instant web push notifications to retarget customers, providing another touchpoint to drive traffic and sales.

Segmentation

The platform offers unlimited customer segmentation capabilities, allowing brands to group audiences based on campaign activity, shopping behavior, and other factors for more personalized marketing.

Omnisend Pricing

Omnisend offers a range of pricing plans to cater to businesses of all sizes, from startups to high-volume senders. With Omnisend, you can access all features on any plan, including email, SMS, web push notifications, and more. The Free plan is ideal for small businesses or those new to Omnisend, while the Standard and Pro plans provide enhanced capabilities for growing and established businesses. You can start for free and upgrade as your list grows. For detailed pricing, visit the Omnisend pricing page.

Free Plan

Best for starting businesses or exploring Omnisend. The Free plan includes:

• Up to 250 contacts
• Send up to 500 emails per month
• 500 web push notifications per month
• 60 SMS credits (one-time)
• $1 in free SMS credits to try
• 50 published reviews (Shopify users)

Standard Plan

Ideal for growing and medium-sized businesses focused on email marketing. Starting at $16 per month for up to 500 contacts, the Standard plan offers:

• Send up to 6,000 emails per month
• Unlimited web push notifications
• 60 SMS credits (one-time)
• $1 in SMS credits (gift)
• 1,000 published reviews (Shopify users)
• 24/7 priority support
• Access to a success manager (for accounts from $400/month)

Pro Plan

Best for high-volume senders aiming to enhance their marketing with SMS. Starting at $59 per month for up to 2,500 contacts, the Pro plan includes:

• Unlimited emails
• Unlimited web push notifications
• Free SMS credits equal to your monthly plan price (e.g., $59)
• Unlimited published reviews (Shopify users)
• 24/7 priority support
• Advanced reporting
• Access to a success manager (for accounts from $400/month)

Omnisend Capterra Review Summary

Omnisend receives overwhelmingly positive reviews on Capterra. Users praise its user-friendly interface, powerful automation features, and excellent customer support. The platform is highly regarded for its email and SMS marketing capabilities.

• Link to Reviews

Pros

• User-friendly interface
• Powerful email and SMS automation
• Excellent customer support
• Time-saving templates
• Helpful reporting and analytics

"Overall, my experience with Omnisend has been good. It's easy to use, with helpful email and SMS automation, and the templates save time." - Source

Cons

• Limited design customization options
• Some users report occasional glitches

"While design options could be more flexible, the platform offers great value for its features." - Source

Omnisend appears to be an excellent choice for e-commerce businesses looking for a comprehensive email and SMS marketing solution. However, it may not be ideal for those requiring highly customized design options or advanced features beyond its core offerings.

Omnisend G2 Review Summary

Omnisend receives overwhelmingly positive reviews on G2. Users consistently praise its ease of use, affordability, and powerful marketing campaign capabilities. The platform is highly regarded for its user-friendly interface and robust feature set.

• Link to Reviews

Pros

• Easy to use and set up
• Affordable pricing
• Powerful marketing campaign capabilities
• Excellent customer support

"I love using Omnisend because it's affordable and very easy to use but also powerful enough to let me create any kind of marketing campaigns I can think of" - Source

Cons

• UI could be more modern
• Analytics features need improvement
• Limited list exclusion options

"The UI is lacking in modernization and the analytics are horrible. We also found that we were not able to exclude from lists and that was HUGE for us." - Source

Omnisend appears to be an excellent choice for businesses seeking an affordable and user-friendly email marketing solution with robust features. However, it may not be ideal for companies requiring advanced analytics or complex list management capabilities.

Reddit Review Summary

Sentiments about Omnisend are mixed, with some users praising its user-friendly interface and automation tools, while others express frustration with bugs and poor customer support. Many comparisons are made to competitors like Klaviyo, with opinions divided on which platform is superior.

Pros

• User-friendly interface and powerful automation tools
• Competitive pricing compared to some alternatives
• "We've been on Omnisend for a few years and it definitely does pretty much everything you'd [need]" - Reddit user

Cons

• Reported bugs and technical issues, particularly with form creation
• Poor customer support experiences
• "I had several issues with form creation (AB testing) and the support had absolutely no clue, they didn't respond after a while" - Reddit user

Omnisend appears to be a good option for small to medium-sized businesses looking for an affordable, feature-rich email marketing platform. However, those requiring robust technical support or working on complex campaigns might want to consider alternatives due to reported issues with customer service and occasional bugs.

Omnisend LinkedIn

• LinkedIn URL

Omnisend is an all-in-one email marketing and SMS tool used by over 100,000 ecommerce merchants. The company has a strong LinkedIn presence with 12.8K+ followers. Reviews highlight several pros:

• Drives sales on autopilot for ecommerce businesses
• Offers landing pages and pop-ups for lead capture
• Provides 24/7 customer support
• Delivers high ROI, with brands reportedly making $73 for every $1 spent
• Suitable for growing ecommerce businesses that have outgrown basic email marketing tools

No significant cons were mentioned in the available LinkedIn information. The company appears to maintain an active and engaging presence on the platform, sharing content and job opportunities regularly.

Omnisend's TrustPilot Reviews

The TrustPilot reviews for Omnisend are generally positive, with users praising its ease of use and robust features for e-commerce marketing. However, some concerns are raised about pricing and certain limitations.

Link to Reviews

Pros

• User-friendly interface
• Strong automation capabilities
• Excellent integration with e-commerce platforms
• Comprehensive reporting tools
• "Omnisend is the best email marketing tool for our fashion brand. We have used this tool a lot for our automations and campaigns, on a daily basis." Source

Cons

• SMS costs can add up quickly
• Limited template variety for emails and forms
• Some users report issues with customer support
• "I like that the staff are very prompt and attentive to our inquiries and that the email automation actually works (not being categorised as 'spam' by ...)" Source (Note: This quote, while positive, implies that customer support is necessary, which could be seen as a potential con)

Omnisend appears to be an excellent choice for e-commerce businesses looking for a comprehensive marketing automation tool. However, it may not be the best fit for companies with high SMS marketing needs due to potential costs, or for those requiring a wide variety of pre-made templates.

Who Omnisend Is Best For

Omnisend is an ideal email and SMS marketing platform for small to medium-sized e-commerce businesses looking for a user-friendly, feature-rich solution at an affordable price point. The platform's powerful automation tools, time-saving templates, and helpful reporting make it well-suited for businesses aiming to streamline their marketing efforts and drive sales.

For go-to-market teams, Omnisend can be a valuable asset in executing targeted email and SMS campaigns to engage customers and promote products. The platform's automation features allow teams to set up triggered campaigns based on customer behavior, such as abandoned cart reminders or post-purchase follow-ups, saving time and increasing efficiency.

Omnisend is best suited for go-to-market teams of around 1-5 people, as its user-friendly interface and pre-built templates make it easy for small teams to create and manage campaigns without requiring extensive technical expertise. However, larger teams may find the platform's design customization options somewhat limited, and those running complex campaigns may encounter occasional bugs or technical issues.

Startups and growing e-commerce businesses can benefit greatly from Omnisend's Free plan, which includes essential features and allows for up to 250 contacts. As businesses scale, they can seamlessly upgrade to the Standard or Pro plans to access more advanced capabilities, such as unlimited emails, 24/7 priority support, and advanced reporting.

While Omnisend is an excellent choice for many e-commerce businesses, those prioritizing highly customized designs or requiring extensive technical support may find other alternatives better suited to their needs. Nonetheless, for go-to-market teams seeking an affordable, user-friendly platform with robust automation features, Omnisend is definitely worth considering.

Final Thoughts

Omnisend stands out as a comprehensive email and SMS marketing platform that caters to the needs of small to medium-sized e-commerce businesses. With its user-friendly interface, powerful automation tools, and affordable pricing, Omnisend provides go-to-market teams with the essentials for creating and managing effective campaigns.

The platform's pre-built templates and automation workflows save time and effort, allowing teams to focus on crafting engaging content and driving sales. Omnisend's segmentation capabilities enable targeted messaging, while its reporting features provide valuable insights into campaign performance.

While the platform may have limitations in design customization and occasional technical issues, its overall value proposition makes it a strong contender in the e-commerce marketing space. For businesses looking to streamline their marketing efforts and drive customer engagement, Omnisend is definitely worth exploring.

As with any marketing tool, it's essential to evaluate your specific needs and priorities before making a decision. However, for go-to-market teams seeking an all-in-one solution that combines email, SMS, and automation capabilities, Omnisend offers a compelling package that can help take your e-commerce marketing to the next level.