Nextroll Review

NextRoll is a powerful marketing technology platform designed to help ambitious companies accelerate their growth through digital advertising. Whether you're a B2B business looking to target key accounts or a D2C ecommerce brand aiming to boost online sales, NextRoll offers a comprehensive suite of tools to reach your goals.

One of NextRoll's standout features is its AI-powered advertising capabilities. By leveraging machine learning, the platform optimizes ad campaigns across display, social, and email channels to ensure you're reaching the most relevant audiences. This not only improves the effectiveness of your marketing efforts but also maximizes your return on ad spend.

For companies managing multiple marketing channels, NextRoll simplifies the process with its cross-channel campaign management functionality. You can coordinate and monitor your advertising initiatives across various platforms from a single, user-friendly interface. This streamlined approach saves time and resources while providing a holistic view of your marketing performance.

B2B organizations will appreciate NextRoll's account-based marketing (ABM) solution offered through its RollWorks division. With ABM, you can identify and engage high-value target accounts across multiple touchpoints. RollWorks enables you to align your marketing and sales efforts, personalize your messaging, and measure the impact of your ABM campaigns.

As privacy regulations continue to evolve, NextRoll is proactively developing privacy-focused advertising solutions. By working with emerging technologies like Google's Privacy Sandbox, NextRoll ensures that you can continue to reach your target audience effectively while respecting user privacy preferences.

In summary, NextRoll is a robust marketing platform that equips growth-oriented businesses with the tools they need to succeed in the digital advertising landscape. With its AI-driven optimization, cross-channel management, ABM capabilities, and commitment to privacy, NextRoll is well-positioned to help companies across industries achieve their growth objectives.

NextRoll: What Is the Product?

NextRoll is a marketing technology company that provides solutions for businesses to grow through digital advertising. It offers platforms for both B2B and D2C brands, leveraging machine learning and integrated data to deliver targeted advertising campaigns across multiple channels.

What Are NextRoll's Main Features?

NextRoll is built for ambitious companies looking to expand their reach and drive growth through digital marketing. It helps solve challenges in customer acquisition, retargeting, and cross-channel campaign management for both B2B and D2C businesses.

AI-Powered Advertising

NextRoll uses machine learning to optimize advertising campaigns across display, social, and email channels. This technology helps identify and target the most relevant audiences, improving campaign performance and ROI.

Cross-Channel Campaign Management

The platform enables businesses to manage and coordinate advertising efforts across multiple channels from a single interface. This includes display ads, social media advertising, and behavioral email marketing.

Account-Based Marketing (for B2B)

NextRoll's RollWorks division offers account-based marketing capabilities for B2B companies. This feature helps identify target accounts, engage them across channels, and measure campaign effectiveness specifically for B2B sales cycles.

Privacy-Focused Solutions

NextRoll is adapting to evolving privacy regulations by developing and implementing privacy-forward advertising solutions. This includes working with new technologies like Google's Privacy Sandbox to ensure effective targeting while respecting user privacy.

RollWorks Pricing

RollWorks does not publicly disclose specific pricing information on their website. Their pricing page emphasizes customized solutions for account-based marketing (ABM) and advertising. RollWorks offers two main product lines - Account-Based Advertising and Account-Based Marketing - with features tailored to B2B marketing and sales teams. To learn more about pricing options, you'll need to talk to an expert or request a demo.

Account-Based Advertising

Includes custom audiences, intuitive ad execution across digital channels, connections to GTM systems, and B2B advertising performance measurement.

Account-Based Marketing

Offers predictive buying signals, tailored GTM recommendations, integration with marketing tools, buyer insights for personalized outreach, and ABM performance measurement.

Both plans include dedicated success managers and creative services. For detailed pricing information, you'll need to contact RollWorks directly.

Capterra Review Summary for NextRoll (RollWorks and AdRoll)

The reviews for NextRoll's products (RollWorks and AdRoll) on Capterra are generally mixed, with RollWorks receiving more positive feedback than AdRoll. Users appreciate the lead generation capabilities but have concerns about the user interface and reporting features.

• Link to Reviews

Pros

• Efficient lead generation
• Quick access to qualified leads
• Effective filtering of responses

"It combines easy and efficient lead generation with the ability to reach you to leads right away. I love how it filters all responses and only pass good ones to ..." Source

Cons

• Dated and slow user interface
• Limited custom reporting options
• Lack of detailed reporting on placements

"Their UI is dated, and slow. Reporting leaves a lot to be desired in terms of custom reporting on placements, and even more detailed reporting generally." Source

NextRoll's tools would be beneficial for businesses focused on lead generation and looking for an efficient way to filter and access qualified leads. However, companies requiring advanced reporting capabilities or a modern, fast user interface may find these solutions less satisfactory.

RollWorks G2 Review Summary

The sentiment towards RollWorks is generally positive, with users praising its ease of use and effectiveness for account-based marketing. Many reviewers highlight its advanced features and technology, though some mention a learning curve.

• Link to Reviews

Pros

• Easy to use platform with advanced technology and features
• Effective for running successful account-based marketing campaigns
• Highly implementable with good ROI

"The platform is easy to use, loaded with technology and features, and it feels borderline impossible to not run a successful campaign." - Source

Cons

• Steep learning curve for new users
• Limited documentation
• Lack of certain features like campaign duplication

"There is a steep learning curve and more documentation would help a lot. Adding a 'duplicate' ad campaign feature would be a huge improvement." - Source

RollWorks would be an excellent choice for businesses looking to implement or improve their account-based marketing strategies, especially those willing to invest time in learning the platform. However, it may not be ideal for companies seeking a plug-and-play solution with minimal onboarding time.

Reddit Review Summary

The sentiment towards NextRoll (formerly AdRoll) is generally negative, with users expressing frustration over poor customer service and doubts about the viability of their retargeting solutions. There are few positive comments, mainly related to job opportunities.

Pros

• Offers job opportunities in marketing and tech fields
• Provides learning resources for developers

"Fortunate enough to have a few options for the summer and having a rough time deciding what would be the best option." - Reddit user considering NextRoll internship

Cons

• Poor customer service and frequent changes in account representatives
• Questionable effectiveness of retargeting solutions in current market

"NextRoll/Adroll is like tier 2/3 anyway. I wouldn't expect them to have any kind of valid comprehensive solutions." - Reddit user commenting on retargeting viability

NextRoll may be suitable for those seeking entry-level positions in marketing or tech, but may not be ideal for businesses looking for reliable, high-tier retargeting solutions or consistent customer support.

NextRoll

• LinkedIn URL

NextRoll is a marketing technology company with over 39,000 followers on LinkedIn. They offer products for ambitious companies to grow their businesses. The company has a strong online presence, with dedicated pages for culture, jobs, and regional offices (EMEA). NextRoll appears to have a focus on technology and product development, as well as a hybrid work model. Their subsidiary, AdRoll, is a marketing and advertising platform with over 8,000 followers, aimed at helping marketers increase revenue and efficiency. Unfortunately I could not find any TrustPilot reviews specifically for NextRoll in the search results provided. The results contain reviews from other sites like Glassdoor, Indeed, and AmbitionBox, but not from TrustPilot. Without actual TrustPilot review data, I cannot generate an accurate summary in the requested format. My apologies that I cannot provide the structured TrustPilot review summary as requested.

Who NextRoll Is Best For

NextRoll's marketing and advertising solutions are best suited for ambitious B2B and direct-to-consumer ecommerce companies looking to drive growth through targeted digital campaigns.

For B2B businesses, NextRoll's RollWorks platform offers account-based marketing capabilities that enable marketing and sales teams to identify high-value accounts, engage them across channels, and measure the impact on revenue. This makes it an excellent fit for B2B go-to-market teams that want to align their efforts and focus on the accounts most likely to convert.

On the B2C side, NextRoll's AdRoll platform provides powerful retargeting and prospecting solutions to help ecommerce brands reach new and existing customers with personalized ads across the web, social media, and email. Direct-to-consumer brands aiming to maximize their return on ad spend and drive incremental revenue would benefit from AdRoll's data-driven approach.

In terms of team size, NextRoll's offerings are designed to scale with the needs of the business. Small to mid-sized companies with lean marketing teams can leverage the platforms' automation and AI-powered features to run efficient, high-performing campaigns without a large headcount. As companies grow, they can tap into more advanced capabilities and customized solutions to support their evolving go-to-market strategies.

However, companies that require a high level of customization, granular reporting, or a modern user interface may find NextRoll's solutions less suitable for their needs. It's also important to note that some users have expressed concerns about customer service and the learning curve associated with the platforms.

Overall, NextRoll is best for growth-focused B2B and D2C companies that want to leverage data and technology to engage their target audiences and drive measurable results. Its solutions are particularly well-suited for go-to-market teams looking to streamline their efforts and optimize their impact at every stage of the funnel.

Final Thoughts

NextRoll offers a powerful suite of marketing and advertising solutions designed to help ambitious B2B and D2C companies accelerate their growth. With AI-powered optimization, cross-channel campaign management, and account-based marketing capabilities, NextRoll equips go-to-market teams with the tools they need to engage their target audiences and drive measurable results.

For B2B organizations, NextRoll's RollWorks platform enables marketing and sales teams to identify and engage high-value accounts, align their efforts, and measure the impact on revenue. On the B2C side, NextRoll's AdRoll platform provides ecommerce brands with advanced retargeting and prospecting solutions to reach customers with personalized ads across multiple channels.

While NextRoll's offerings are designed to scale with the needs of the business, some users have expressed concerns about the learning curve, reporting limitations, and customer service. Companies that require a high level of customization or a modern user interface may find the platforms less suitable for their needs.

Overall, NextRoll is an excellent choice for growth-oriented companies that want to leverage data and technology to streamline their marketing efforts and optimize their impact at every stage of the funnel. Its robust feature set and focus on measurable results make it a compelling option for businesses looking to take their digital advertising to the next level.