Transform your B2B paid ad campaigns into data-driven growth engines. Leverage AI to maximize pipeline and revenue impact effortlessly.

What is Metadata?

Metadata is a cutting-edge SaaS platform designed for B2B marketers. It automates and optimizes paid ad campaigns by harnessing AI and machine learning. This allows marketers to focus on strategic initiatives rather than tedious, manual tasks.

With Metadata, you can build precise target audiences, automate campaign management, and run thousands of experiments to uncover insights. The platform also enriches leads with verified business data, ensuring a seamless integration with your existing marketing and sales tech stack.

The Go-to-Market Challenges Metadata Solves

1. Inefficient ad spend allocation

• Marketers struggle with budget allocation across campaigns and channels.
• Metadata uses AI/ML to reallocate budgets automatically, focusing on the best-performing campaigns.

2. Difficulty building precise target audiences

• Lack of data to define highly targeted audiences.
• Metadata matches business profiles to personal emails, leveraging first-party, third-party, and intent data.

3. Time-consuming campaign setup and management

• Managing campaigns individually across multiple platforms is inefficient.
• Metadata offers a single interface for automating campaign creation and management, saving significant time.

4. Lack of experimentation and optimization

• Running statistically significant experiments is resource-intensive.
• Metadata enables easy execution of thousands of experiments to optimize performance.

5. Incomplete lead data

• Leads often lack key business data points for effective follow-up.
• Metadata enriches leads with verified business data for targeted outreach.

6. Disconnected marketing tech stack

• Siloed tools lead to inefficiencies and data discrepancies.
• Metadata integrates with existing marketing and sales tech stacks for seamless data flow and alignment.

The Benefits of Metadata

Automated Campaign Execution

• Automatically build target account lists and audiences.
• Launch multi-channel campaigns with a few clicks.
• Trigger sales tasks and alerts when prospects engage.

Unified Customer Data

• Integrate data from CRM, marketing automation, and sales engagement tools.
• Enrich leads with firmographic and technographic data.
• Get a 360-degree view of each prospect's engagement history.

Predictive Scoring & Insights

• Use AI to predict which accounts and leads are most likely to convert.
• Get real-time insights into which programs drive the most pipeline and revenue.
• Optimize campaigns and reallocate budgets to top-performing channels.

Customized Reporting & Attribution

• Build customized dashboards with relevant metrics.
• Understand ROI with multi-touch attribution.
• Prove marketing spend impact on pipeline and revenue.

Streamlined Lead Management

• Route leads to the right sales reps based on various criteria.
• Alert sales instantly when a high-value lead shows buying signals.
• Empower sales with visibility into each lead's engagement history.

User Reviews of Metadata

G2 Reviews

Overall Rating: 4.5/5
Top Competitors: 6sense, Demandbase, Terminus

Positive Quotes:

1. "Finally reaching the right audience!" - Kelsey M. [5/5]
2. "Centralized campaign management in an easy-to-use package" - Alexander G. [3.5/5]
3. "Great customer success team and valuable resource for digital execution." - Nida C. [5/5]

Concerns:

• Campaign Management
• Learning Curve
• Editing Limitations
• Ad Issues
• Missing Features

General Sentiment: Generally positive, with high ratings for ease of use and customer support.

Positive Reviews:

• Efficient budget allocation
• Precise audience targeting
• Time-saving automation

Negative Reviews:

• Steep learning curve
• Some missing features
• Campaign management can be improved

More Reviews: G2 Reviews

Reddit Reviews

Overall Sentiment: Generally positive, with users appreciating the platform's capabilities but noting a learning curve.

Relevant Resource: 20+ comments · 9 months ago

LinkedIn Activity

Top Resources:

1. Essential Metadata Management Tools
2. Collate Inc. Managed OpenMetadata
3. Keeping Metadata Up-to-Date
4. Successful Metadata Management Steps
5. Top Data Governance Tools

Overall, LinkedIn posts and articles cover both specific tool recommendations and broader best practices for metadata management.

Integrations and Compatibility

Metadata offers extensive integration capabilities, including:

1. API Integrations: Connect and exchange data with other software systems.
2. Native Integrations: Pre-built integrations with popular business apps like Salesforce, Slack, and Google Workspace.
3. File Format Compatibility: Import/export common file formats like CSV, PDF, XLS.
4. OAuth Compatibility: Secure data access without sharing login credentials.
5. Zapier/IFTTT Compatibility: Hundreds of potential integrations with other web apps.
6. Webhook Compatibility: Real-time sync with other systems.
7. Email Compatibility: Process incoming and outgoing emails directly from the tool.

What to Use Metadata With

A list of other popular B2B SaaS marketing tools that complement Metadata well:

1. Copy.ai: AI-powered content generation.
2. Salesforce: Leading CRM platform.
3. Marketo: Comprehensive marketing automation.
4. Drift: Conversational marketing.
5. Gong.io: AI-powered revenue intelligence.
6. Outreach: Sales engagement platform.
7. Bombora: Provider of intent data.
8. Looker: Business intelligence and data visualization.
9. Sendoso: Personalized direct mail and gifts.
10. Highspot: Sales enablement platform.

Integrating these tools with Metadata creates a robust, data-driven go-to-market engine.

Metadata FAQ

What does Metadata do?‍

Metadata optimizes ad spend and transforms campaigns into data-driven growth experiments using AI and machine learning.

How easy is it to set up Metadata?‍

Metadata is easy to set up and doesn't require deep technical expertise. The onboarding process involves connecting ad accounts, CRM, and marketing automation platforms.

What makes Metadata different from other similar tools?‍

Metadata stands out with its AI-powered budget optimization and experimentation capabilities. It also excels in precise audience targeting using identity resolution technology.

Can Metadata integrate with other tools and platforms?‍

Yes, Metadata offers extensive integration capabilities with popular ad platforms, CRM, and marketing automation tools.

What are the pricing plans for Metadata? Are there any hidden fees?‍

Metadata has transparent pricing with three plans: Pro, Business, and Enterprise. There are no hidden fees.

Is there a free trial available, and what features are included?‍

Yes, Metadata offers a 14-day free trial with access to all features of the Pro plan.

Does Metadata offer customer support?‍

Metadata provides extensive customer support, including email, live chat, and phone support, depending on the plan.

Who is Metadata ideally suited for?‍

Metadata is best suited for B2B companies looking to optimize ad spend and maximize ROI. It's ideal for demand generation marketers, CMOs, and CFOs.