Marketo Review

Adobe Marketo Engage is a comprehensive marketing automation platform that empowers B2B marketing teams to attract, nurture, and convert leads into customers more efficiently. With its robust feature set, Marketo Engage solves key challenges around lead management, omnichannel engagement, sales-marketing alignment, and proving marketing ROI.

Marketo Engage enables marketers to build rich customer profiles and create precise audience segments for highly targeted campaigns. Its omnichannel capabilities allow coordinating personalized experiences across email, web, mobile, social, ads, and events. AI-powered tools streamline the creation and dynamic delivery of tailored content. Intuitive campaign workflows, automation, and testing features improve operational efficiency.

Sales teams also benefit from Marketo Engage. Native CRM integration, lead scoring, and buyer activity insights help sales reps prioritize the right leads and have more relevant conversations. Dashboards and multi-touch attribution reporting clearly demonstrate marketing's impact on the business.

B2B companies looking to scale their marketing efforts, better align with sales, and optimize their marketing spend should consider Marketo Engage. Its comprehensive capabilities and ease of use make it a leading choice for marketing automation. With Marketo Engage, marketing teams can more effectively engage prospects, drive higher-quality leads, and grow revenue.

Adobe Marketo Engage: What Is the Product?

Adobe Marketo Engage is a comprehensive marketing automation platform designed for B2B marketers. It helps marketing teams plan, execute, and measure omnichannel campaigns to attract prospects, nurture leads, and drive revenue growth. Marketo Engage solves challenges around lead management, personalized engagement, and marketing-sales alignment.

What Are Adobe Marketo Engage's Main Features?

Adobe Marketo Engage is built for B2B marketing teams looking to streamline their marketing operations, improve lead quality, and demonstrate marketing impact on revenue. It helps solve key go-to-market challenges like lead generation and nurturing, personalized engagement across channels, sales and marketing alignment, and marketing attribution.

Profiles & Audiences

Marketo Engage allows marketers to build detailed customer profiles and create highly targeted audience segments. It captures and continuously enriches lead and account-level data to enable precise targeting. The platform also offers lead scoring capabilities to identify the best prospects for sales follow-up.

Omnichannel Engagement

The platform enables coordinated campaigns across multiple channels including email, web, mobile, social media, digital advertising, and events. Marketers can create consistent, personalized experiences for customers and prospects across touchpoints to boost engagement and conversions.

Dynamic Content & Personalization

Marketo Engage provides AI-powered tools for creating and delivering personalized content dynamically across channels. Marketers can tailor messaging and imagery for individual customers while maintaining brand consistency. The platform also offers content testing capabilities to optimize performance.

Campaign Operations & Workflows

The platform streamlines campaign execution with intuitive tools for building multi-step workflows and automating complex marketing tasks. Marketers can create adaptive campaigns that respond to customer behavior and data changes. Campaign cloning features enable faster deployment of successful programs.

Sales Intelligence & Engagement

Marketo Engage aligns marketing and sales teams by providing sales reps with buyer insights and engagement tools directly in their CRM. Features like lead scoring, engagement data syncing, and sales email templates help increase sales productivity and performance.

Marketing Impact Analytics

The platform offers out-of-the-box dashboards, customizable reporting, and multi-touch attribution to measure marketing ROI and business impact. Marketers can analyze campaign performance across channels and understand how marketing activities influence revenue.

Marketo Pricing

• Adobe Marketo Engage offers four pricing packages designed to meet the needs of businesses of various sizes and marketing requirements. The packages—Growth, Select, Prime, and Ultimate—provide a range of features from core email marketing capabilities to advanced marketing automation and analytics tools. These plans cater to organizations looking for essential marketing tools as well as those seeking comprehensive lead and account-based marketing solutions. For more detailed information, you can visit the Marketo Engage pricing page.

Growth

The Growth package provides core marketing email, segmentation, automation, and measurement tools. It's ideal for businesses starting with marketing automation and looking to elevate their customer experience.

Select

The Select package offers essential marketing automation and measurement features. This plan is suitable for businesses seeking to enhance their marketing efforts with more advanced tools.

Prime

The Prime package includes lead and account-based marketing with journey analytics and AI personalization. It's designed for organizations aiming to implement intelligent marketing strategies and personalized customer journeys.

Ultimate

The Ultimate package provides the most powerful marketing automation with premium attribution features. This plan is ideal for enterprises requiring advanced analytics and comprehensive marketing capabilities.

Marketo Engage Capterra Review Summary

Marketo Engage reviews on Capterra are generally positive, with users praising its robust features and automation capabilities. The tool receives high marks for its effectiveness in lead generation and marketing automation.

• Link to Reviews

Pros

• Powerful lead generation and prospect management
• Easy-to-use interface
• Excellent automation capabilities
• Improves Sales-Marketing initiatives

"Marketo helps me generate leads and prospects to increase my customer database. The interface is easy to use, best application in automating tasks. We just love this platform, it has improved our Sales-Marketing initiatives." - Source

Cons

• Can be complex for new users
• Potentially complicated for graphic design tasks

"Overall, Marketo Engage is a robust tool for marketers, and while it offers great design-focused features for email campaigns, it can be complicated for graphic design tasks." - Source

Marketo Engage would be an excellent choice for businesses looking for a comprehensive marketing automation solution with strong lead generation capabilities. However, it may not be ideal for small teams or those requiring simple, straightforward graphic design tools within their marketing platform.

Adobe Marketo Engage G2 Review Summary

The overall sentiment for Adobe Marketo Engage is generally positive. Users appreciate its robust capabilities for handling complex marketing automation workflows, especially for large-scale campaigns. However, some users note areas for improvement.

• Link to Reviews

Pros

• Powerful marketing automation capabilities
• Excellent for large-scale campaigns
• Customizable emails, forms, and landing pages
• "What stands out most about Adobe Marketo Engage is its robust ability to handle complex marketing automation workflows, especially for large-scale campaigns." Source

Cons

• Steep learning curve
• Can be complex for smaller organizations
• "It is undoubtedly the best marketing engine out there helping you build your pipeline, manage campaigns, follow up surveys and a lot more." Source

Adobe Marketo Engage is well-suited for large enterprises with complex marketing needs and resources to fully utilize its capabilities. Smaller businesses or those with simpler marketing requirements might find it overwhelming and may want to consider alternatives.

Reddit Review Summary

Marketo receives mixed reviews on Reddit, with many users finding it powerful but complex and frustrating to use. The sentiment is generally negative, with frequent complaints about the user interface and learning curve.

Pros

• Powerful marketing automation capabilities
• Strong and robust tool for enterprise-level marketing

"Marketo is one of the most powerful marketing automation tools out there" - Reddit user

Cons

• Clunky user interface and poor user experience
• Steep learning curve and complexity

"I hate Marketo with a fiery passion. I've used pretty much every popular tool under the sun and Marketo is easily the most baffling." - Reddit user

Marketo would be suitable for large enterprises with complex marketing needs and dedicated resources for training and management. It may not be ideal for smaller companies or those seeking a user-friendly, intuitive marketing automation solution.

Adobe Marketo Engage on LinkedIn

• LinkedIn URL

Adobe Marketo Engage has 178.1K+ followers on LinkedIn. It is positioned as a leading Engagement Platform for marketers to build brand value, grow revenue, and prove impact. The platform offers integration with LinkedIn for lead generation and campaign performance tracking. Key features include:

Pros:

• Seamless integration with LinkedIn Lead Gen Forms

• Automatic tagging of landing pages for LinkedIn campaign tracking

• Continuous audience syncing with LinkedIn for retargeting• Ability to map LinkedIn fields to Marketo fields

Cons:

• Some users report issues with duplicate lead creation in the LinkedIn-Marketo integration

• Limited to mapping only two LinkedIn fields to a single Marketo field

• Setup and configuration can be complex, requiring technical knowledge

Overall, Adobe Marketo Engage appears to be a powerful tool for B2B marketers, with strong LinkedIn integration capabilities, though it may have a learning curve for new users.

Marketo's TrustPilot Reviews

The sentiments for Marketo on TrustPilot are generally mixed, with only a few reviews available. This limited sample size makes it difficult to draw definitive conclusions about overall user satisfaction.

Link to Reviews

Pros

• Comprehensive marketing automation features
• Customizable campaigns
• In-depth customer analysis capabilities

"What I like most is its marketing automation feature, which streamlines our email campaigns and allows for in depth customer analysis." Source

Cons

• Steep learning curve
• Integration challenges
• Inconsistent customer support

"Onboarding was not great. After so many months we are still struggling to finalize integration." Source

Marketo appears to be best suited for larger organizations with dedicated marketing teams who can invest time in learning the platform's extensive features. It may not be ideal for small businesses or those seeking a simple, plug-and-play marketing solution.

Who Marketo Is Best For

Marketo Engage is an ideal solution for mid-market to enterprise-level organizations with sophisticated marketing needs. It caters to businesses looking to scale personalized campaigns, align sales and marketing efforts, and optimize revenue growth.

This powerful marketing automation platform is best suited for companies with dedicated marketing teams and resources to leverage its advanced features. Marketo's robust capabilities in lead generation, prospect management, and automation make it a strong choice for Go-to-Market teams focused on driving growth through targeted, data-driven campaigns.

Larger Go-to-Market teams will find Marketo's ability to handle complex workflows and large-scale campaigns particularly beneficial. The tool's journey analytics and AI personalization features enable these teams to deliver intelligent, tailored customer experiences across multiple channels.

However, smaller teams or those new to marketing automation may find Marketo's learning curve steep and its user interface challenging. The platform's complexity can be overwhelming for teams without sufficient technical expertise or resources for training and onboarding.

In summary, Marketo Engage is an excellent fit for established, growth-oriented companies with experienced marketing teams. It empowers Go-to-Market teams to execute sophisticated, revenue-focused strategies, but may prove too complex for smaller organizations or those just starting their marketing automation journey.

Final Thoughts

Adobe Marketo Engage emerges as a powerful marketing automation platform for B2B organizations seeking to elevate their marketing efforts and drive revenue growth. With robust lead management, omnichannel engagement, and analytics capabilities, Marketo Engage empowers Go-to-Market teams to attract, nurture, and convert leads more effectively.

The platform's strengths lie in its ability to build rich customer profiles, enable precise audience targeting, and deliver personalized experiences across multiple channels. AI-powered features streamline content creation and dynamic delivery, while intuitive campaign workflows and automation improve operational efficiency. Native CRM integration and attribution reporting help align marketing and sales efforts and demonstrate marketing's impact on the business.

However, Marketo Engage's advanced features and complexity may present a learning curve for smaller teams or those new to marketing automation. The platform is best suited for mid-market to enterprise-level organizations with dedicated marketing resources and expertise to fully leverage its capabilities.

For B2B companies looking to scale their marketing efforts, optimize their marketing spend, and drive revenue growth, Adobe Marketo Engage is a leading choice. Its comprehensive feature set and ability to handle sophisticated, large-scale campaigns make it an invaluable tool for growth-oriented Go-to-Market teams.