What is Marigold Engage by Sailthru?
Marigold Engage by Sailthru is a comprehensive marketing automation and personalization platform. It empowers businesses to deliver highly personalized messaging across multiple channels, including email, SMS, mobile, and web. Leveraging AI and machine learning, Marigold Engage helps marketers optimize the customer lifecycle to boost engagement, retention, and revenue.
The platform unifies customer data from various sources to create detailed, actionable profiles. This enables sophisticated personalization at the individual level. With its intuitive interface and robust analytics, Marigold Engage provides the tools necessary to orchestrate seamless, cross-channel marketing campaigns.
The Go-to-Market Challenges Marigold Engage by Sailthru Solves
Marigold Engage by Sailthru addresses several key challenges that marketers face in delivering effective personalized marketing across channels:
- Disjointed Customer Data and Profiles
- Unifies siloed customer data from multiple sources into rich, actionable profiles.
- Captures interests, behaviors, purchases, etc., across the customer lifecycle.
- Lack of Advanced Personalization Capabilities
- Enables sophisticated personalization of marketing messages at the individual level.
- Leverages AI and machine learning to tailor content, offers, and recommendations.
- Difficulty Orchestrating Cross-Channel Campaigns
- Provides centralized cross-channel campaign management for email, SMS, mobile, and web.
- Ensures seamless, relevant messaging as customers move between channels.
- Inability to Optimize Customer Lifecycle Touchpoints
- Uses predictive analytics to determine next-best-actions and optimize key lifecycle stages.
- Maximizes engagement, retention, and revenue with data-driven insights.
- Disconnected Martech Stack and Data
- Integrates with existing martech tools and data sources for a unified view of the customer.
- Enhances the value of the martech ecosystem through advanced personalization.
In summary, Marigold Engage delivers intelligent, omni-channel personalization at scale. Its AI-powered capabilities and ease of use help marketers achieve advanced 1:1 personalization, building lasting customer relationships and driving growth.
The Benefits of Marigold Engage by Sailthru
Drive Personalized, Cross-Channel Engagement
- Deliver tailored content, product recommendations, and messaging across email, web, mobile, and more.
- Leverage robust customer profiles to deeply personalize every interaction based on individual interests and behaviors.
- Use AI-powered predictions and optimization to continuously improve personalization and performance.
Increase Customer Acquisition and Retention
- Identify and acquire high-value prospects that resemble your best customers.
- Automatically trigger personalized retention campaigns based on signs of waning engagement.
- Re-engage lapsed customers with relevant win-back offers and content.
Unify Customer Data for a Single View
- Collect and unify customer data from all touchpoints into comprehensive, real-time profiles.
- Gain a holistic, single customer view to inform segmentation and personalization.
- Enrich profiles with predictive scores, campaign engagement, and other valuable data points.
Save Time with Powerful Automation
- Automate personalized messaging flows across the entire customer lifecycle.
- Set up triggered campaigns and journeys based on user actions, lifecycle stage, and more.
- Streamline segmentation and reporting with automated tools and dashboards.
Prove Impact with Advanced Analytics
- Measure campaign performance, engagement trends, and customer lifetime value.
- Run A/B and multivariate tests to optimize content, offers, and the overall customer experience.
- Attribute revenue to specific campaigns and channels to understand ROI.
User Reviews of Marigold Engage by Sailthru
G2 Reviews
Overall Rating: 4.2/5
Top 3 Competitors: Campaign Monitor by Marigold, Salesforce Marketing Cloud Engagement, Dotdigital
Positive Quotes
- "It is an amazing platform for e-mail advertising with advanced automation and analytics. The analytics facilitate us in recognizing our target audience and their preferences."
- Alan A. [4.5/5]
- "Sailthru is an easy-to-use platform for businesses looking to improve their marketing effectiveness and create personalized customer experiences. I have been using it for over a year now and find it very user-friendly."
- Verified User [4.5/5]
- "I like the ease of the product. It's best for smaller teams and is easier to implement than SFMC. The ease of audience builder and lifecycle optimizer is my favorite."
- Verified User [3.5/5]
Concerns
- Poor Customer Support
- Campaign Issues
- Delayed Responses
General Sentiment:
Marigold Engage is generally well-received for its advanced personalization and ease of use, though some users have noted issues with customer support and campaign delays.
Positive Reviews:
- Advanced automation and analytics
- User-friendly interface
Negative Reviews:
- Slow customer support
- Campaign and implementation delays
Reddit Reviews
Overall Sentiment:
The sentiment on Reddit is mixed, with some praising its capabilities and others pointing out customer support issues.
Check the most relevant Reddit discussion
Integrations and Compatibility
Marigold Engage integrates with a variety of other marketing technologies and data sources, allowing for a unified view of the customer. It offers pre-built integrations with popular eCommerce platforms, CRMs, and other tools, as well as an open API for custom integrations.
FAQ
What does Marigold Engage by Sailthru do?
Marigold Engage is a cross-channel marketing automation and personalization platform that helps businesses acquire, retain, and grow customers. It delivers personalized messaging across email, SMS, mobile, web, and other touchpoints using AI, machine learning, and data analytics to optimize the customer lifecycle.
How easy is it to set up Marigold Engage?
Marigold Engage offers an intuitive drag-and-drop interface for campaign management, making it user-friendly even for marketers without extensive technical expertise. The average time to go live varies depending on the complexity of the implementation, but many users report a relatively quick and straightforward setup process.
What makes Marigold Engage different from other similar tools?
Marigold Engage stands out for its advanced AI-powered personalization capabilities, which allow for highly targeted messaging at the individual level. It also offers robust customer data unification, creating rich profiles that inform personalization across all channels. The platform's specialized solutions for eCommerce and content audience engagement are another key differentiator.
Can Marigold Engage integrate with other tools and platforms?
Yes, Marigold Engage integrates with a variety of other marketing technologies and data sources, allowing for a unified view of the customer. It offers pre-built integrations with popular eCommerce platforms, CRMs, and other tools, as well as an open API for custom integrations.
What are the pricing plans for Marigold Engage? Are there any hidden fees?
Marigold Engage's pricing is based on the number of contacts and features needed. They offer several tiers to accommodate different business sizes and requirements. Pricing details are not publicly disclosed, but they provide custom quotes based on specific needs. There are no hidden fees, but additional costs may apply for certain add-ons or services.
Is there a free trial available, and what features are included?
Marigold Engage offers a free demo rather than a self-serve trial. Interested users can request a personalized demo to see the platform's features in action and determine if it meets their needs before committing to a paid plan.
Does Marigold Engage offer customer support?
Yes, Marigold Engage provides customer support through multiple channels, including email, phone, and a dedicated account management team for enterprise clients. Support hours vary by region, and premium support options may be available for an additional cost. Some users have reported issues with slow response times or delayed issue resolution.
Who is Marigold Engage ideally suited for?
Marigold Engage is best suited for enterprise B2C companies, particularly in the retail, media, publishing, travel, and finance industries. It's an ideal choice for businesses looking to harness advanced personalization to build loyal, high-value customer relationships across multiple channels. The platform's ease of use and powerful automation capabilities make it a good fit for marketing teams of various sizes and technical skill levels.
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