What is Loom?

Loom is a powerful video messaging tool designed to revolutionize how teams communicate. By allowing users to easily record their screen, voice, and camera, Loom eliminates the need for lengthy emails and repetitive meetings. Whether you're explaining a complex process, giving feedback, or updating your team, Loom makes it quick and effortless.

Loom's intuitive interface allows anyone to create professional-quality videos in minutes. The platform supports various use cases, from sales pitches and product demos to team updates and customer onboarding. With seamless sharing options, Loom ensures that your message is delivered clearly and effectively.

The Go-to-Market Challenges Loom Solves

Loom addresses several key challenges faced by modern teams, especially those working remotely or across different locations:

1. Inefficient Communication: Loom enables users to record quick video messages instead of typing out long emails or documents.
   • Faster and more effective communication.
   • Reduced back-and-forth over written communication.
   • More personal and engaging interactions.
2. Scheduling and Productivity Issues: By using asynchronous video communication, Loom eliminates the need for many live meetings.
   • Saves time spent on unnecessary meetings.
   • Enables recipients to watch videos at their convenience.
   • Increases overall productivity of teams.
3. Lack of Clarity in Written Communication: With Loom, users can capture their screen, webcam, and voice.
   • Demonstrate complex workflows or processes clearly.
   • Convey tone and emotions better than plain text.
   • Minimize misinterpretation of written instructions.
4. Collaboration Roadblocks: Loom's video collaboration features allow teams to:
   • Get feedback via comments and reactions on videos.
   • Assign tasks and next steps right within the video.
   • Work together efficiently without constant meetings.
5. Inaccessible Content: Loom automatically generates transcripts and closed captions in 50+ languages.
   • Making videos accessible to hearing-impaired viewers.
   • Enabling recipients to watch in sound-sensitive environments.
   • Boosting retention by providing multiple ways to consume content.

In summary, Loom streamlines communication, boosts productivity, enables seamless collaboration, and makes video content more accessible for teams of all sizes. Its asynchronous video messaging approach eliminates many pain points of traditional text-based communication and synchronous meetings.

The Benefits of Loom

Easily Create Engaging Video Content

• Loom makes it simple to record your screen, voice, and face to create personalized video messages and tutorials.
• Quickly create product demos, sales pitches, onboarding videos, and more without complicated software.
• Loom's intuitive browser-based recorder allows anyone to make professional videos in minutes.

Enhance Communication and Collaboration

• Share ideas and feedback more clearly by sending a Loom video message instead of typing long emails or messages.
• Improve team collaboration by creating and sharing explainer videos, meeting recaps, and project updates.
• Provide clearer direction and cut down on misunderstandings by walking through topics via quick video.

Boost Productivity and Save Time

• Eliminate the need for repetitive live product demos and sales presentations by recording reusable videos.
• Answer common customer questions more efficiently by sending a Loom video instead of lengthy written responses.
• Onboard and train GTM team members faster with a library of Loom videos covering key topics and processes.

Humanize Interactions and Build Stronger Relationships

• Put a face to your brand and create a more personal connection with prospects and customers using Loom.
• Walk clients through reporting and results in a friendly, conversational format to strengthen trust.
• Celebrate wins and milestones with personalized Loom videos that make customers feel valued.

Gain Valuable Insights to Optimize Performance

• See exactly how prospects and customers engage with your Loom videos through viewer insights and analytics.
• Identify which messages resonate by tracking views, comments, reactions, and link clicks on your Looms.
• Integrate Loom viewer data with your CRM and other GTM tools to measure impact and optimize your strategy.

User Reviews of Loom

G2 Reviews

Overall Rating: 4.7/5

Top 3 competitors: Vimeo, Vidyard, BombBomb

3 positive quotes about this product:

1. "Loom is a game changer for communication and training. It allows me to communicate complex ideas quickly and efficiently." ⭐⭐⭐⭐⭐
2. "Loom has been a lifesaver for our team! It makes communication so much easier and more efficient." ⭐⭐⭐⭐⭐
3. "Loom is an incredibly useful tool for quickly recording videos to share information with colleagues and clients."⭐⭐⭐⭐⭐

Concerns about this tool:

• Recording Issues
• Video Management
• Difficult Editing
• Limited Editing
• Usability Issues

General Sentiment: Overall, users are highly satisfied with Loom, appreciating its ease of use, video quality, and the efficiency it brings to their communication processes.

Positive Reviews:

• Easy to use
• Effective communication tool
• High video quality
• Quick sharing options

Negative Reviews:

• Occasional recording glitches
• Limited video editing features
• Some usability issues

Read more reviews on G2

Reddit Reviews

Overall Sentiment: Reddit users generally appreciate Loom for its simplicity and effectiveness. However, some users have reported issues with bugs and reliability.

Idea: Simplified, reliable version of Loom : r/Startup_Ideas

Linkedin Activity

Top 5 URLs:

1. Loom Journey to Unicorn
2. Loom vs Vidyard
3. Atlassian's Acquisition of Loom
4. Atlassian to Acquire Loom for $975M
5. Loom Joining Atlassian

Analysis: The top posts and articles on LinkedIn about Loom revolve around Atlassian's recent acquisition of the video messaging service for $975 million. Many posts analyze the reasons behind the acquisition, the potential benefits for end-users, and the future of Loom under Atlassian's ownership.

Integrations and Compatibility

Browser Compatibility:

• Loom supports viewing videos on Google Chrome, Firefox, Safari, and Edge browsers.
• For recording, Loom works best on Chromium-based browsers.

Mobile Compatibility:

• Loom has mobile apps for iOS (requires iOS 15+) and Android devices.
• The iOS app works on iPhones and iPads.

Integrations:

• Loom integrates with Salesforce, allowing Enterprise users to track video performance metrics.
• It has a Calendly integration to let viewers book meetings right after watching a Loom video.
• Loom also integrates with Slack, Notion, Trello, and a few other apps. The number of direct integrations is fairly limited.
• Loom videos can be embedded into Jira Service Management Cloud.
• Loom's video recorder can be added to JotForm forms.

In summary, Loom has good compatibility across major web browsers and mobile devices through its apps. Its direct integration options are somewhat limited but include key apps like Salesforce, Slack, and Calendly. Loom's focus seems to be more on its core video recording and sharing functionality rather than broad integration support.

What to Use Loom With

1. Copy.ai: Automate content creation and personalization across the entire customer journey.
2. Salesforce: The leading CRM platform for managing customer relationships and data.
3. HubSpot: All-in-one inbound marketing, sales, and service platform for growing businesses.
4. Marketo: Marketing automation software for lead management and account-based marketing.
5. Outreach: Sales engagement platform for automating and optimizing sales communications.
6. Gong: Revenue intelligence platform for analyzing customer interactions and deals.
7. Drift: Conversational marketing and sales platform using chatbots for real-time engagement.
8. Intercom: Customer messaging platform for conversational support, onboarding, and engagement.
9. Highspot: Sales enablement platform for content management, analytics, and training.
10. ZoomInfo: B2B contact and company database for sales and marketing intelligence.
11. 6sense: Predictive intelligence platform for identifying and engaging high-value accounts.
12. Sendoso: Sending platform for direct mail, gifts, and swag to engage prospects and customers.
13. Demandbase: Account-based marketing platform for targeting and engaging key accounts.
14. Guru: Knowledge management solution for empowering sales and support teams with information.
15. Salesloft: Sales engagement platform for cadence management and sales coaching.

Using a combination of these best-in-class platforms along with Loom for personalized video messaging can help GTM teams build a high-performing tech stack. The key is integrating these tools to create a seamless data flow and unified customer experience from awareness to expansion. And with Copy.ai's Workflows product leveraging AI across the stack, GTM teams can scale personalized engagement and content like never before.

Frequently Asked Questions About Loom

What does Loom do?

Loom is a video messaging tool that enables users to easily record their screen, webcam, or both simultaneously and instantly share the video with others. It's designed for business professionals, marketers, customer support teams, and anyone who wants to communicate ideas visually.

How easy is it to set up Loom?

Getting started with Loom is quick and simple. There's no technical expertise needed. Just sign up for a free account, install the Loom desktop app or Chrome extension, and you can begin recording videos immediately. Most users are up and running within minutes.

What makes Loom different from other similar tools?

Loom stands out for its intuitive interface, HD video quality, and easy sharing options. Its Chrome extension enables recording without leaving your browser. Loom also auto-generates transcripts, allows users to trim/edit videos, and offers custom branding. These features make it more versatile than many basic screen recording tools.

Can Loom integrate with other tools and platforms?

Yes, Loom integrates with popular tools like Slack, Gmail, Jira, Notion, Intercom, and more. This allows you to easily share and access Loom videos where you already work. Loom also offers an API for developers to build custom integrations.

What are the pricing plans for Loom? Are there any hidden fees?

Loom offers a free Starter plan with core features and up to 25 videos. Paid plans start at $8/month (billed annually) and unlock unlimited videos, custom branding, HD recording, and more. Loom for Teams is $12/user/month. There are no setup fees or hidden costs. Pricing is transparent and you can cancel anytime.

Is there a free trial available, and what features are included?

Loom doesn't offer a traditional free trial, but its Starter plan is completely free forever and includes all the essential recording and sharing features. This allows you to test out the product thoroughly before upgrading to a paid plan for more advanced needs.

Does Loom offer customer support?

Yes, Loom provides email support to all users, including those on the free plan. Paying customers get priority support with quicker response times. Loom's website also features an extensive knowledge base with helpful articles and tutorial videos.

Who is Loom ideally suited for?

Loom is an excellent fit for any professional or team that needs to share ideas, give feedback, or explain complex topics visually. Popular use cases include sales prospecting, customer onboarding, project collaboration, code reviews, design feedback, and remote work communication. Its simplicity makes it accessible to anyone, while its robustness caters to advanced business needs too.

Ready to transform your communication and collaboration? Try Loom today!