Leadfeeder Review

Leadfeeder is a powerful B2B website visitor tracking software that helps businesses identify, qualify, and connect with potential customers who visit their website. By revealing the companies behind anonymous website visits and providing detailed information about their behavior, Leadfeeder enables sales and marketing teams to generate high-quality leads and optimize their outreach efforts.

One of Leadfeeder's key strengths is its ability to uncover hidden opportunities. Many website visitors never fill out contact forms or make their interest known, but Leadfeeder's tracking technology can identify these anonymous visitors and provide valuable insights into their engagement with your site. This allows sales teams to proactively reach out to potential customers who have already shown interest in their products or services.

The software also offers robust lead qualification features, including custom segmentation and automatic lead scoring based on visitor behavior. With over 50 filters available, users can quickly identify the most promising leads and prioritize their outreach accordingly. This helps sales teams focus their efforts on the prospects most likely to convert, saving time and increasing efficiency.

Leadfeeder's integration with popular CRM and marketing automation platforms is another significant benefit. By automatically syncing visitor data with these tools, Leadfeeder enables users to create targeted campaigns, personalize their outreach, and track the effectiveness of their efforts. The ability to combine website visitor data with CRM information also provides a more comprehensive view of the customer journey and helps teams make data-driven decisions.

For B2B companies looking to maximize the value of their website traffic and generate more qualified leads, Leadfeeder is an excellent solution. Its user-friendly interface, powerful features, and seamless integrations make it a valuable tool for sales and marketing professionals looking to streamline their lead generation efforts and drive business growth.

Leadfeeder: What Is the Product?

Leadfeeder is a B2B website visitor tracking software designed for sales and marketing teams. It helps companies identify anonymous website visitors, generate qualified leads, and gain insights into potential customers' behavior and intent.

What Are Leadfeeder's Main Features?

Leadfeeder is built for B2B sales and marketing professionals looking to convert website traffic into actionable leads. It solves the problem of identifying and qualifying potential customers who visit a company's website but don't fill out contact forms.

Identify Anonymous Website Visitors

Leadfeeder reveals the names of companies visiting your website, even if they don't submit contact information. It tracks visitor behavior and provides detailed information about their actions on your site.

Qualify and Score Leads

The software offers custom segmentation tools with 50+ behavioral and firmographic filters to qualify high-potential leads. It automatically scores visitors based on their web activity, helping prioritize the most promising prospects.

Connect with Decision Makers

Leadfeeder provides access to a global database of contacts, allowing users to find and connect with decision-makers from visiting companies. Users can filter contacts by job role, seniority, or location.

CRM and Marketing Automation Integration

The tool integrates with major CRM and marketing automation platforms, automatically syncing visit data and enabling powerful reporting that combines website visitor information with CRM data.

Real-Time Alerts and Notifications

Users can set up custom alerts to be notified when targeted companies visit their website, enabling timely follow-ups and personalized outreach.

Leadfeeder Pricing

Leadfeeder offers a Free plan and a Paid plan starting at $99/month when billed annually. Pricing is based on the number of companies identified monthly visiting your website. Leadfeeder is designed for sales and marketing teams looking to generate leads from website traffic. View pricing details

Free Plan

The Free plan allows up to 100 identified companies and includes data from the last 7 days only, with unlimited users.

Paid Plan

The Paid plan starts at $99/month (billed annually) or $165/month (billed monthly) and includes unlimited data storage, unlimited users, and all identified companies. Pricing increases based on the number of companies identified monthly.

Key features of the Paid plan include:

• Verified company details
• Reveal contact details (25 free credits)
• Visitor activity tracking
• Two-way CRM integrations
• Marketing integrations
• Custom feeds and filters
• Automatic notifications
• Target account monitoring
• Website form tracking
• Video and download tracking
• User managementLeadfeeder Capterra Review Summary

Leadfeeder receives generally positive reviews on Capterra, with users praising its ability to track website visitors and provide valuable insights for lead generation. The tool is highly rated for its ease of use and effectiveness in B2B lead generation.

• Link to Reviews

Pros

• Easy to see which pages site visitors are viewing most
• Shows duration of page visits
• Integrates with Google Analytics for comprehensive visitor tracking
• "What I like most about Lead Feeder is how easy it is to see what pages site visitors are visiting the most. It also shows how long they are on the page." - Source

Cons

• Pricing can be high for some users, ranging from $99 to $2,000 per month
• Some users may find the abundance of data overwhelming
• "According to Capterra, pricing for Lead Forensics ranges between $99 and $2,000 per month, based on the number of leads you rake in." - Source

Leadfeeder would be an excellent tool for B2B companies looking to enhance their lead generation efforts and gain insights into website visitor behavior. However, smaller businesses with limited budgets may find the pricing prohibitive.

G2 Review Summary for Leadfeeder

Leadfeeder receives generally positive reviews on G2, with users praising its lead generation capabilities and integration features. While some users find the pricing steep, many feel the return on investment justifies the cost.

• Link to Reviews

Pros

• Seamless integration of various functionalities
• Streamlines workflow for lead management and deal tracking
• High-quality information and data accuracy
• Easy integration with CRM systems

"What I love most about Dealfront is its seamless integration of various functionalities that streamline our workflow. From managing leads to tracking deals and ..." Source

Cons

• Pricing may be considered steep by some users
• Occasional issues with support responsiveness

"Leadfeeder is awful. Their support was just a big sales pitch to upgrade and it never actually worked anyway. Getting a simple question answered was impossible." Source

Leadfeeder appears to be a valuable tool for businesses focused on lead generation and sales pipeline management, particularly those who can justify the investment. However, smaller businesses or those with limited budgets may find the pricing challenging.

Reddit Review Summary

Sentiments about Leadfeeder are mixed, with users finding value in its lead generation capabilities but also expressing concerns about its effectiveness and compliance. Some users praise its ability to identify potential leads, while others struggle to translate the data into actionable sales strategies.

Pros

• Helps identify qualified leads from website visitors, especially those coming through paid ads
• Augments existing data for form fills, allowing for less intrusive data collection
• Provides GDPR compliant contact data, according to some users

"Leadfeeder by Dealfront works really well. Their contact data is GDPR compliant." - Reddit user

Cons

• Difficulty in translating data into actual sales
• Concerns about GDPR compliance and consent requirements
• Not consistently used as a primary tool for tracking traffic

"So my company uses Leadfeeder but we are struggling to see how we can use the data to generate sales." - Reddit user

Leadfeeder appears to be best suited for B2B companies with robust sales teams who can effectively utilize the lead data. It may not be ideal for smaller businesses or those without a clear strategy for converting identified leads into customers.

Leadfeeder

• LinkedIn URL

Leadfeeder is a website visitor analytics software with over 21,800 followers on LinkedIn. The company provides tools for identifying companies visiting your website, generating leads from anonymous traffic, and increasing sales intelligence. Leadfeeder offers features for retargeting on LinkedIn, creating personalized outreach campaigns, and aligning sales and marketing teams. The platform is positioned as a valuable tool for B2B marketing, lead generation, and account-based marketing efforts.

Leadfeeder's TrustPilot Reviews

The sentiments for Leadfeeder are generally positive, with users praising its ability to provide valuable insights into website visitors and potential leads. However, some users have expressed concerns about pricing and certain feature limitations.

Link to Reviews

Pros

• Provides detailed information on website visitors
• Integrates well with popular CRMs
• Helps generate warm leads for sales teams

"The ability to have some deeper view and data on the organizations visiting our website has provided a meaningful number of warm leads for sales team." Source

Cons

• Some users find the pricing to be on the higher side
• Occasional issues with data accuracy
• Limited customization options for some features

"Cons: The pricing can be a bit steep for smaller businesses or those just starting out with lead generation tools." Source

Leadfeeder would be particularly beneficial for businesses looking to enhance their lead generation efforts and gain deeper insights into their website traffic. However, smaller businesses or those with limited budgets may want to carefully consider the cost-benefit ratio before committing to the tool.

Who Leadfeeder Is Best For

Leadfeeder is an ideal tool for B2B companies with established sales and marketing teams looking to enhance their lead generation efforts. The software excels at identifying potential leads from website traffic, making it a valuable asset for businesses striving to optimize their sales funnel.

For go-to-market teams, Leadfeeder can be a game-changer. By providing insights into the companies visiting their website, the tool enables sales representatives to prioritize leads based on their level of engagement and interest. This information can help tailor outreach efforts, leading to more effective prospecting and higher conversion rates.

Leadfeeder is particularly well-suited for medium to large-sized businesses with dedicated sales teams. These organizations typically have the resources and personnel to fully leverage the platform's features and integrate the data into their existing sales processes. Smaller businesses with limited budgets or those without a clear strategy for converting leads may find the tool less impactful.

Marketing teams can also benefit from Leadfeeder's capabilities. By tracking visitor behavior and identifying the most popular pages, marketers can gain valuable insights into the effectiveness of their content and campaigns. This information can guide future marketing strategies and help optimize the user experience to drive more conversions.

However, it's important to note that Leadfeeder is not a magic solution for generating sales. To truly capitalize on the tool's potential, businesses must have a well-defined sales process in place and a team capable of effectively nurturing leads. Without a clear strategy for converting identified leads into customers, the data provided by Leadfeeder may not translate into tangible results.

In summary, Leadfeeder is best suited for B2B companies with established sales and marketing teams, particularly those in the medium to large-sized range. The tool can provide valuable insights for go-to-market efforts, but its effectiveness ultimately depends on the organization's ability to leverage the data and convert leads into customers.

Final Thoughts

Leadfeeder is a powerful tool for B2B companies looking to maximize the value of their website traffic and generate more qualified leads. Its ability to identify anonymous visitors, provide detailed behavioral insights, and seamlessly integrate with CRM and marketing automation platforms makes it a valuable asset for sales and marketing teams.

While the pricing may be a barrier for some smaller businesses, the potential return on investment for medium to large-sized organizations with established sales processes can be significant. By leveraging Leadfeeder's features to prioritize leads, personalize outreach, and optimize marketing efforts, companies can streamline their lead generation efforts and drive meaningful business growth.

However, it's crucial to remember that Leadfeeder is not a silver bullet solution. To truly capitalize on its potential, businesses must have a clear strategy in place for nurturing and converting the leads generated by the platform. Success with Leadfeeder requires a commitment to sales and marketing alignment, data-driven decision making, and continuous optimization of the lead generation process.

For B2B companies with the resources and dedication to fully leverage its capabilities, Leadfeeder can be a game-changing addition to their tech stack. By providing a deeper understanding of website visitors and enabling more targeted, effective outreach, this powerful tool can help businesses unlock new opportunities and drive sustainable growth in an increasingly competitive digital landscape.