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Laudable Review

Laudable is an innovative AI-powered platform that helps B2B companies quickly generate customer proof at scale. It's an ideal solution for marketing and sales teams who struggle to consistently produce high-quality testimonials, case studies, and reviews to support their efforts.

By connecting with call recording tools like Gong and Chorus, Laudable can mine hundreds of customer conversations to surface positive feedback and experiences. The AI automatically transforms these moments into powerful social proof assets like video testimonials, written case studies, and reviews on sites like G2 Crowd. This enables teams to build trust and credibility with prospects by showcasing real customer voices.

One of Laudable's standout features is the ability to instantly find relevant customer quotes and references for any sales or marketing scenario. Whether you need an advocate for a specific industry or compelling stats for a landing page, Laudable makes it easy to find the right customer proof on-demand.

For companies wanting a done-for-you approach, Laudable also offers professional video editing services. They'll take your raw customer interview footage and turn it into polished, branded video testimonials ready to deploy across channels.

Overall, Laudable looks like a promising tool for B2B teams needing to build a library of customer advocacy content in less time. By automating the discovery and creation process, it allows marketers and sellers alike to harness the power of customer proof at scale. If you're looking to boost conversion rates, shorten sales cycles, and enhance your brand's credibility, Laudable is worth checking out. Here is a summary of Laudable's key features:

Laudable: What Is the Product?

Laudable is an AI-powered platform that helps B2B companies find and leverage customer advocates and testimonials from their existing call recordings. It automates the process of creating social proof like testimonials, G2 reviews, and case studies from customer conversations.

What Are Laudable's Main Features?

Laudable is built for B2B marketing and sales teams to easily generate customer proof and social proof at scale. It helps solve the challenge of finding and creating compelling customer stories to support sales and marketing efforts.

Auto Stories Software

Laudable connects to call recording tools like Gong and Chorus to automatically find and generate testimonials and case studies from existing customer conversations. The AI analyzes call recordings to surface positive customer feedback and experiences that can be turned into social proof.

Video Editing Services

For companies that want professionally produced video testimonials, Laudable offers video editing services. They will take customer footage and edit it into branded, designed video testimonials that can be used across marketing channels.

Customer Proof Assistant

Laudable provides an on-demand tool to quickly find relevant customer proof and quotes for any sales deal or marketing use case. This allows teams to access targeted customer evidence and references when needed.

Advocate Opt-In Button

Laudable offers an "Apply to be Featured" button that companies can add to their website, allowing customers to easily volunteer for case studies or advocacy programs. This helps build a pipeline of willing customer advocates.

Laudable Pricing

Laudable offers AI-powered customer story and testimonial solutions for businesses of all sizes. Their pricing is based on call volume or team size, with custom plans available. Laudable integrates with call recording tools like Gong, Chorus, and Clari to extract customer insights. View pricing details

AutoStories

Starting at $10,800 per year (billed annually). Finds hundreds of customer quotes, stories, and advocates from your call recordings. Delivers a daily drip of customer proof.

Customer Proof Finder

Starting at $9,800 per year (billed annually). Uses a Slackbot to find relevant customer quotes and data for deals on-demand. Provides custom case studies ready to share with prospects.

Laudable Capterra Review Summary

  • Laudable does not appear to have reviews directly on Capterra. However, reviews from other platforms like G2 indicate generally positive sentiments.
  • Link to Reviews

Pros

  • Easy to use
  • High quality output
  • Cost-effective for various budgets
  • "What makes Laudable stand out is definitely its ease of use and the quality it provides without breaking the bank." - G2 Review

Cons

  • Limited information available on Capterra
  • Potential learning curve for new users

Laudable seems well-suited for organizations looking for an affordable, user-friendly video creation tool, particularly those in marketing or content creation roles. However, more research may be needed to fully assess its capabilities and limitations.

Laudable G2 Review Summary

Laudable receives overwhelmingly positive reviews on G2. Users consistently praise its ease of use and high-quality output, especially considering its affordability.

Pros

  • Easy to use
  • High-quality output
  • Cost-effective
  • Excellent ongoing product support

"What makes Laudable stand out is definitely its ease of use and the quality it provides without breaking the bank. Despite working with a non-profit budget, ..." Source

Cons

  • No significant cons mentioned in the available review snippets

Laudable appears to be an excellent choice for businesses of all sizes, including non-profits, looking for an easy-to-use and cost-effective solution for creating high-quality content. It seems particularly well-suited for companies aiming to generate customer stories and reviews efficiently.

Reddit Review Summary

The Reddit reviews for Laudable are limited and mixed, with some positive mentions but also concerns about functionality. Most discussions are not directly related to reviewing the tool.

Pros

Cons

Laudable appears to be a niche tool that may be beneficial for specific groups like Freemasons or gaming communities, but potential users should be aware of possible technical issues before committing to it.

Laudable

Laudable has 2.8K+ followers on LinkedIn. The company specializes in helping B2B businesses find and showcase customer stories from existing call recordings. They offer tools for creating concise LinkedIn posts with customer proof and linked case studies. Employees like Ryan Quindlen are praised for their energy and creativity. Some users express positive experiences, with one mentioning "3 reasons why I love it" after a brief call. The company engages followers with posts about case study grading and best practices for customer marketing.

Laudable's TrustPilot Reviews

The sentiments for Laudable are overwhelmingly positive, with users praising its ease of use and high-quality output. However, there are no direct TrustPilot reviews available, so this summary is based on G2 reviews.

Link to Reviews

Pros

Cons

  • Limited information on potential drawbacks
  • No specific cons mentioned in the available reviews

Laudable appears to be an excellent tool for organizations, especially non-profits, looking for a user-friendly and affordable solution to produce high-quality content. However, more diverse reviews would be needed to identify any potential limitations or drawbacks.

Who Laudable Is Best For

Laudable is an ideal solution for B2B companies looking to leverage customer proof and advocacy to accelerate growth. It's particularly well-suited for:

Go-to-Market Teams: Laudable empowers sales, marketing, and customer success teams to uncover persuasive customer stories at scale. By mining insights from sales call recordings, it enables GTM teams to:

  • Generate a steady stream of fresh testimonials, case studies, and social proof
  • Arm sales reps with relevant customer stories to share with prospects
  • Boost G2 and Capterra reviews to build trust and credibility

Growth-Stage Startups to Enterprises: Laudable offers flexible pricing plans based on factors like call volume and team size, making it accessible for:

  • Early-stage startups just beginning to build out their customer proof
  • Mid-market companies looking to scale customer advocacy efforts
  • Large enterprises with high volumes of customer conversations to mine

The platform integrates with popular call recording tools like Gong and Chorus, allowing teams of all sizes to tap into rich customer insights.

Content Marketers: With Laudable's AutoStories, content marketers gain a treasure trove of customer quotes, stories, and data points to fuel their campaigns. The tool makes it easy to:

  • Create compelling, customer-centric content at scale
  • Uncover unique angles and examples to differentiate their brand story
  • Build credibility with prospects through authentic customer voices

Whether you have a lean content team or a full production crew, Laudable helps you fill the pipeline with persuasive fodder.

Customer Marketers: Laudable is a game-changer for customer marketers tasked with mobilizing advocates. It enables them to:

  • Quickly identify their happiest customers and top advocate candidates
  • Capture powerful customer stories and proof points to drive retention and growth
  • Scale customer evidence creation without overburdening their team

For teams of one or ten, Laudable provides an efficient, data-driven way to build customer relationships and advocacy.

Final Thoughts

Laudable is a powerful platform that helps B2B companies harness the full potential of customer advocacy. By automating the process of uncovering and creating compelling customer proof, it empowers teams to build trust, credibility, and momentum with buyers.

Whether you're a startup looking to kickstart your advocacy program or an established business aiming to scale customer evidence, Laudable provides a flexible solution. Its integration with popular call recording tools and AI-powered insights engine make it easy to surface persuasive stories from your existing customer base.

For go-to-market teams, content marketers, and customer success managers alike, Laudable offers a more efficient, data-driven approach to mobilizing your advocates and standing out from the competition. If authentic customer voices are central to your growth strategy, this innovative platform is well worth exploring.

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