Unlock real-time competitive intelligence to empower your sales and marketing teams. Transform insights into actionable strategies and win more deals.

What is Klue?

Klue is an AI-powered competitive intelligence platform designed to help businesses collect, analyze, and share insights about their competitors. This tool consolidates fragmented competitive information into a centralized hub, making it accessible and actionable for your entire team.

Through advanced AI, Klue automatically gathers relevant insights from millions of sources. It continuously updates this information, ensuring that your team always has up-to-date, accurate intelligence. Klue also integrates seamlessly with your existing tools and workflows, delivering insights directly to where they are most needed.

The Go-to-Market Challenges Klue Solves

Klue addresses several key challenges that organizations face in competitive intelligence:

1. Fragmented Competitive Insights
   • Competitive information often lives in silos across different teams and tools.
   • This makes it hard to get a comprehensive view of the competitive landscape.
   • Klue offers a centralized hub to consolidate competitive intel in one place.
2. Manual, Time-consuming Research
   • Gathering competitive intelligence can be a labor-intensive process.
   • It involves searching many sources and filtering through irrelevant info.
   • Klue uses AI to automatically surface relevant insights from millions of sources.
3. Outdated and Stale Intel
   • Competitive landscapes evolve quickly, making intel go out of date fast.
   • Teams often lack up-to-date info on competitors when they need it most.
   • Klue continuously updates insights so intel is always fresh and accurate.
4. Inaccessible Intel for Frontline Teams
   • Competitive content often doesn't reach customer-facing teams.
   • Reps lack easy access to intel within the tools and workflows they already use.
   • Klue integrates with CRMs, Slack, and email to put insights at reps' fingertips.
5. Inability to Measure Impact
   • It's hard to quantify the ROI of competitive intelligence efforts.
   • There's a lack of visibility into whether teams are using competitive content.
   • Klue provides consumption metrics to track battlecard usage and revenue influence.

By providing an end-to-end competitive enablement platform, Klue helps organizations overcome these challenges. The result is more efficient CI collection, accessible and actionable insights for all teams, and measurable impact on revenue and strategic decisions.

The Benefits of Klue

Gain a Deeper Understanding of Your Competitors

• Klue automatically collects and analyzes competitive intelligence from across the web and internal sources.
• Get alerted to competitors' product changes, marketing campaigns, personnel moves, and more.
• Visualize competitors' moves in a centralized Battlecard to inform sales enablement and strategy.

Empower Sales Teams with Actionable Competitive Insights

• Provide sales reps with easy access to digestible, real-time competitive intelligence right in their CRM.
• Enable sales to handle competitive objections, differentiate your solution, and close more deals.
• Deliver contextual competitive insights for each sales opportunity and buying stage.

Align Product Marketing and Sales Enablement

• Streamline creating and updating Battlecards with an intuitive interface for product marketers.
• Integrate Klue with your CRM, sales enablement, and communication tools for seamless delivery.
• Analyze Battlecard usage data to optimize competitive content and sales plays.

Make More Informed Go-to-Market Decisions

• Aggregate competitive insights to identify competitors' strategies, strengths, and weaknesses.
• Spot market trends and opportunities faster with a unified view of competitive intelligence.
• Leverage competitive intel to inform product roadmaps, marketing strategy, and sales tactics.

Improve Win Rates in Competitive Deals

• Equip sales reps to effectively counter competitor messaging and knock them off shortlists.
• Increase competitive confidence among sales teams to pursue deals they may have avoided before.
• Measure how leveraging competitive intelligence impacts sales performance and win rates.

User Reviews of Klue

G2 Reviews

Overall Rating: 4.8/5
Top 3 Competitors: Crayon, Kompyte, Contify

Positive Quotes:

1. "Delivers a lot of value for Sales & Marketing and works so well it makes me look great internally =)" Verified User 4.5/5
2. "Great customer support and robust competitive solution" Verified User 4.5/5
3. "Impressive customer service and platform" Verified User 5.0/5

Concerns:

• Poor User Interface
• Limited Customization
• Limited Features
• Incomplete Features
• Time Consumption

General Sentiment: Overall, users find Klue highly valuable for sales and marketing. They appreciate the robust competitive intelligence and excellent customer support. However, some users note issues with the user interface and customization options.

Positive Reviews:

• Valuable for Sales & Marketing
• Excellent customer support
• Robust competitive intelligence

Negative Reviews:

• Poor User Interface
• Limited Customization
• Limited Features
• Time Consumption

Read more reviews on G2

Reddit Reviews

General Sentiment: Reddit users generally appreciate Klue's capabilities in competitive intelligence. However, some mention the manual effort required to update battlecards.

Relevant Resource:
Gonna make my first battlecards. What should I know about ...

Integrations and Compatibility

Klue integrates seamlessly with various tools to ensure that competitive intelligence is readily accessible:

CRM Integrations

• Salesforce
• Microsoft Dynamics
• HubSpot

Sales Engagement Platforms

• Salesloft

Productivity & Collaboration Apps

• Slack
• Gmail
• Dropbox

AI/ML Frameworks

• KLUE
• REALM

Meeting Intelligence

• Gong
• Sembly

What to Use Klue With

1. Copy.ai Workflows
   The world's first GTM AI Platform that enables any process to be automated with generative AI. A must-have foundation for your 2024 GTM tech stack.
2. Salesforce
   The leading CRM platform. Integrating Klue's competitive intelligence directly into Salesforce empowers sales teams with real-time insights right where they work.
3. Gong
   Conversation intelligence platform that records, transcribes, and analyzes sales calls. Combining Gong's call data with Klue's competitive insights provides a powerful coaching and enablement tool.
4. Highspot
   Sales enablement platform that makes it easy to find, share, and track sales content. Pushing Klue's battlecards and competitor content to Highspot ensures reps always have the most up-to-date competitive messaging.
5. Slack
   Team collaboration hub. Integrating Klue with Slack allows you to automatically alert sales and other teams about important competitor moves in real-time.
6. Outreach
   Sales engagement platform to automate and optimize sales sequences. Layering in Klue insights helps craft hyper-relevant, competitor-specific messaging.
7. ZoomInfo
   B2B contact database and intelligence tool. Enriching ZoomInfo data with Klue's competitive insights provides a more comprehensive view of prospects and their potential pain points.
8. 6sense
   Account engagement platform that helps you identify and target high-value prospects. Combining intent data from 6sense with Klue's competitor intelligence enables hyper-personalized outreach at scale.
9. Drift
   Conversational marketing platform that uses chatbots to engage and qualify leads. Arming chatbots with Klue insights allows you to tailor conversations based on a prospect's competitor relationships.
10. Bombora
    Intent data provider that shows you which companies are researching topics relevant to your solution. Cross-referencing surging intent accounts with Klue's intel on competitor weaknesses helps you strike while the iron is hot.

Klue FAQ

What does Klue do?‍

Klue is an AI-powered competitive intelligence platform that helps businesses collect, analyze, and share insights about their competitors. It centralizes competitive intel into battlecards and newsletters that can be easily accessed by sales, marketing, and other teams. Klue is designed for organizations of all sizes looking to level up their competitive intelligence efforts.

How easy is it to set up Klue?‍

Klue has a user-friendly interface and setup wizard to get you up and running quickly. While some technical knowledge may be helpful for advanced customization, it is not required. Most customers can go live with Klue in a matter of days or weeks, depending on the complexity of their needs. Klue's customer success team provides guidance throughout the onboarding process.

What makes Klue different from other similar tools?‍

Klue differentiates itself through its end-to-end "competitive enablement" positioning. It not only collects competitive intelligence but uses AI to generate actionable insights and integrates that intel into the tools and workflows teams use every day. Klue's extensive integrations and ability to measure the ROI of competitive programs also set it apart.

Can Klue integrate with other tools and platforms?‍

Yes, Klue offers native integrations with popular CRMs (Salesforce, HubSpot), communication tools (Slack, Teams), and sales enablement platforms (Highspot, Seismic). It also provides an open API for custom integrations with other tools in your tech stack. Klue is designed to fit seamlessly into existing workflows.

Does Klue offer customer support?‍

Klue provides customer support via email, live chat, and phone. Support hours are Monday-Friday, 9am-8pm ET. Enterprise plan customers have access to a dedicated customer success manager and premium support with faster response times. All customers can access Klue's online knowledge base, which includes setup guides, tutorials, and best practices.

Who is Klue ideally suited for?‍

Klue is best suited for B2B organizations with a competitive market presence, especially in industries like software/SaaS, financial services, manufacturing, and professional services. It provides the most value for mid-market and enterprise companies with dedicated competitive intelligence, sales enablement, or product marketing teams. However, smaller businesses can also benefit from Klue's ability to level the competitive playing field.