Simplify your social media management with Hootsuite's all-in-one platform, designed to save you time and drive results.

What is Hootsuite?

Hootsuite is a comprehensive social media management tool that enables businesses to streamline their social media presence across multiple networks. Founded in 2008, it has become a go-to solution for companies aiming to manage their social media accounts efficiently.

The platform provides a unified dashboard where users can schedule posts, analyze performance, and engage with their audience—all from one place. By offering a suite of tools designed to simplify complex social media tasks, Hootsuite helps businesses enhance their online presence and achieve better engagement with their audience.

The Go-to-Market Challenges Hootsuite Solves

Hootsuite addresses several key challenges that businesses and organizations face when managing their social media presence across multiple channels:

Social Media Complexity

• Managing multiple social media accounts can be time-consuming and complex.
• Hootsuite simplifies this by providing a single dashboard to manage all major social networks.

Inconsistent Posting

• Maintaining a consistent posting schedule is crucial for audience engagement.
• Hootsuite's scheduling features allow you to plan and automate posts in advance.

Lack of Insights

• Understanding performance and audience insights is key to optimizing social strategy.
• Hootsuite provides detailed analytics to measure metrics like reach, engagement, and ROI.

Inefficient Engagement

• Keeping track of incoming messages and comments across channels can be overwhelming.
• Hootsuite's unified inbox streamlines engagement by consolidating interactions in one place.

Limited Reach

• Organic reach on social media is declining, making it harder to get content seen.
• Hootsuite's social advertising tools allow you to easily promote posts and reach a wider audience.

Disconnected Teams

• Collaborating on social media content and strategy can be challenging for teams.
• Hootsuite enables teams to work together efficiently with features like task assignment and approval workflows.

In summary, Hootsuite solves the overarching problem of social media management complexity by providing a centralized platform to more efficiently publish content, engage with audiences, gain actionable insights, boost reach, and collaborate across teams.

The Benefits of Hootsuite

Streamline Social Media Management

• Manage all your social media accounts from a single dashboard.
• Schedule posts in advance across multiple networks.
• Monitor brand mentions, comments, and messages in one unified inbox.
• Assign tasks to team members to improve collaboration and responsiveness.

Gain Audience Insights

• Access robust analytics on your social media performance.
• Track engagement metrics like likes, shares, clicks, and follower growth.
• Benchmark your results against industry standards.
• Identify your top-performing content to inform your strategy.

Improve Social Selling

• Monitor social conversations to find leads talking about your industry.
• Save leads and interactions in customizable streams.
• Integrate with your CRM to track lead generation from social.

Ensure Security and Compliance

• Set custom permissions for each team member.
• Enable approval workflows to review posts before publishing.
• Access full audit logs of all messages and approvals.
• Securely manage account access if an employee leaves.

Extend Functionality with App Integrations

• Connect to 150+ apps in content, CRM, analytics, and more.
• Build custom integrations using Hootsuite's open APIs.
• Automate cross-platform reporting and data syncing.

User Reviews of Hootsuite

G2 Reviews

Overall Rating: 4.2/5

Top 3 Competitors: Sprout Social, Agorapulse, Sendible

3 Positive Quotes:

1. "Holistic social media & content management tool" — Melissa M. ⭐⭐⭐⭐⭐
2. "Easy to use for social media management" — Verified User ⭐⭐⭐⭐⭐
3. "Building customer relationships through social media" — Evan D. ⭐⭐⭐⭐⭐

Concerns:

• Social Media Limitations
• High Pricing
• Scheduling Issues
• Limited Features
• Instagram Limitations

General Sentiment: Overall, users appreciate Hootsuite's comprehensive features and ease of use. However, some concerns about pricing and specific limitations exist.

Positive Reviews:

• Effective management of multiple social accounts.
• Robust analytics and reporting.
• User-friendly interface.

Negative Reviews:

• High cost for premium features.
• Occasional scheduling issues.
• Limited functionality for Instagram.

Read more reviews on G2

Reddit Reviews

Overall Sentiment: Mixed. Users appreciate the platform's capabilities but often mention the complexity and cost.

Read more on Reddit

LinkedIn Activity

Key Themes:

1. Hootsuite as a top social media management tool for SaaS businesses.
2. Tips and strategies for using Hootsuite effectively.
3. Hootsuite's acquisition of Talkwalker.
4. Recommendations for e-commerce businesses.
5. Utility in building social media calendars and content strategies.

Visit Hootsuite on LinkedIn

Integrations and Compatibility

1. Social Media Networks - Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.
2. Content Management Systems - WordPress, Adobe Experience Manager.
3. Apps and Extensions - 150+ apps in content, CRM, analytics.
4. CRM - Salesforce integration.
5. Analytics - Likely integrates with web analytics tools.

What to use Hootsuite with

1. Copy.ai - AI content generation and workflow automation.
2. Salesforce - Sync social interactions with CRM.
3. HubSpot - Integrate social media into inbound strategy.
4. Marketo - Add social touchpoints to lead nurturing.
5. Drift - Turn social interactions into conversations with chatbots.
6. Gong - Insights into social media impact on sales.
7. Outreach - Incorporate social insights into outreach.
8. ZoomInfo - Enrich leads from social media.
9. 6sense - Uncover anonymous buying behavior.
10. Highspot - Share social media assets with sales reps.

Hootsuite FAQ

What does Hootsuite do?

Hootsuite is a comprehensive social media management platform that allows businesses to streamline their social media presence across multiple networks from a single dashboard. Its core functionalities include social media scheduling, publishing, analytics, monitoring, and team collaboration features. Hootsuite is designed for social media managers, digital marketers, agencies, and businesses of all sizes looking to efficiently manage their social media efforts.

How easy is it to set up Hootsuite?

Hootsuite offers a user-friendly setup process that doesn't require extensive technical expertise. You can sign up for an account and connect your social media profiles within minutes. The platform provides a setup wizard and intuitive interface to guide you through configuring your accounts, settings, and team members. Most users can go live and start using Hootsuite's core features immediately after setup.

What makes Hootsuite different from other similar tools?

Hootsuite stands out with its comprehensive suite of social media management tools that cater to a wide range of needs. Key differentiators include:

• Extensive integrations with over 150 apps
• Customizable dashboards and streams
• Robust analytics and reporting features
• Bulk scheduling and content curation tools
• Social advertising capabilities
• Compliance and security features for enterprises

Can Hootsuite integrate with other tools and platforms?

Yes, Hootsuite offers extensive integration capabilities. It provides native integrations with popular tools and platforms across content management, CRM, e-commerce, marketing automation and more. Hootsuite also offers an open API that allows developers to build custom integrations to connect with internal systems or third-party tools not natively supported.

Does Hootsuite offer customer support?

Hootsuite provides customer support through multiple channels:

• 24/7 live chat support
• Email support with a guaranteed response within 1 business day
• Help center with how-to guides and FAQs
• On-demand social media and platform training

Phone support and a dedicated account manager are available for customers on Team plans and above. Enterprise plans include customized onboarding and premium support options.

Who is Hootsuite ideally suited for?

Hootsuite is an ideal solution for:

• Small to medium-sized businesses managing multiple social media accounts
• Digital marketing agencies handling client social media accounts
• Large enterprises and distributed organizations needing a unified social media management platform
• Regulated industries requiring compliance and security features
• Any organization looking to streamline and professionalize their social media efforts