Heap Review

Heap is a powerful digital insights platform that empowers product, marketing, and data teams to deeply understand how users engage with their websites and mobile apps. By automatically capturing every user interaction without requiring manual tracking code, Heap provides a comprehensive view of the customer journey.

Heap solves major challenges around funnel optimization, user behavior analysis, and uncovering hidden opportunities. Teams can easily identify drop-off points in key conversion paths, segment users to compare behaviors, and leverage AI-powered insights to surface valuable learnings that would otherwise go unnoticed.

The platform's session replay and heatmap features add valuable qualitative context, allowing you to observe how real users navigate your product. Heap also offers flexible tools to build custom dashboards and reports without coding, democratizing access to behavioral data across your organization.

Whether you're an ecommerce business looking to optimize your purchase flow, a SaaS company aiming to improve feature adoption, or a financial service needing to understand your customer journey, Heap provides the complete toolkit to ask and answer questions about your users. By capturing the full breadth of behavioral data and making analysis accessible to all, Heap enables teams to make smarter, data-driven decisions to enhance the digital experience.

Heap: What Is the Product?

Heap is a digital insights platform that automatically captures all user interactions on websites and mobile apps. It provides comprehensive analytics and behavior tracking without requiring manual event tagging or coding.

What Are Heap's Main Features?

Heap is built for product, marketing, and data teams to understand user behavior, optimize conversion funnels, and improve digital experiences. It helps solve challenges around user analytics, funnel optimization, and uncovering hidden insights in customer journeys.

Automatic Event Tracking

Heap automatically captures all user interactions like clicks, form submissions, and page views without requiring manual tagging. This provides a complete dataset of user behavior and enables retroactive analysis of historical data.

Funnel Analysis

Heap offers robust funnel analysis capabilities to visualize and optimize conversion paths. Users can create custom funnels, compare segments, and identify drop-off points to improve conversion rates.

Session Replay

Heap's session replay feature allows users to watch recordings of actual user sessions. This provides qualitative context to quantitative data and helps identify usability issues.

AI-Powered Insights

Heap uses AI and machine learning to automatically surface valuable insights and anomalies in user behavior data. This helps teams quickly identify opportunities for optimization.

Data Visualization

Heap provides customizable dashboards, charts, and reports to visualize key metrics and share insights across teams. Users can create custom visualizations without coding.

Heap Pricing

• Heap offers four pricing plans designed to cater to businesses of all sizes: Free, Growth, Pro, and Premier. The Free plan is ideal for startups aiming to find product-market fit, while the Growth plan helps scale your startup with additional features. The Pro and Premier plans provide advanced analytics and support for larger organizations. For more details, visit the Heap pricing page.

Free

Find product-market fit with access to core analytics charts, unlimited enrichment sources, guides integrations, 6 months of data history, and SSO. This plan supports up to 10,000 monthly sessions.

Growth

Scale your startup with all features in Free, plus unlimited users and reports, chart customization, CSV exports, 12 months of data history, and email support. Sign up and install the free snippet to get an estimate!

Pro

Supercharge your analytics with all features in Growth, plus account analytics, engagement matrix, report alerts, optional add-ons, and standard support. Custom session pricing applies to this plan.

Premier

Enable teams in large organizations with all features in Pro, plus data warehouse integration, behavioral targeting, unlimited projects, advanced user permissions, a dedicated CSM, and premium support. Custom session pricing applies to this plan.

Heap Capterra Review Summary

The reviews for Heap on Capterra are overwhelmingly positive. Users praise its ease of use, flexibility, and powerful analytics capabilities. The tool receives high ratings across various categories including features, functionality, and value for money.

• Link to Reviews

Pros

• Intuitive and user-friendly interface
• Powerful and flexible analytics capabilities
• Excellent collaboration tools
• "I love how easy it is to set up and use. I didn't expect it to be so intuitive and user friendly considering all that it does." - Source

Cons

• Long load times reported by some users
• Potentially high pricing for smaller businesses
• "The load time is awful, and they the most annoying sound that plays when a user comes to your site that is on be default." - Source

Heap appears to be an excellent choice for businesses seeking comprehensive web analytics with user-friendly features. However, smaller companies or those with limited budgets may find the pricing challenging.

Heap G2 Review Summary

The sentiment towards Heap is generally positive, with users praising its ease of use and setup. Many reviewers highlight the tool's auto-capture technology and snapshot functionality as game-changing features.

• Link to Reviews

Pros

• Simple setup with minimal dev team involvement
• Auto-capture technology
• Excellent snapshot functionality
• Secure and compliant system

"Heap was extremely simple to set up. It required minimum setup from our dev team. Once I had the events and properties in place, I was able to seamlessly create ..." Source

Cons

• Some users find competing products easier to use
• May not meet all business needs compared to alternatives

"Reviewers felt that Glassbox meets the needs of their business better than Heap | by Contentsquare." Source

Heap would be an excellent choice for businesses looking for an easy-to-implement analytics solution with robust auto-capture features. However, it may not be the best fit for companies with very specific or complex analytics requirements.

Reddit Review Summary

Heap.io receives generally positive reviews on Reddit, with users praising its ease of use and powerful features. However, the high cost is a significant drawback for many potential users.

Pros

• Easy data capture and visualization, making it user-friendly for non-technical staff
• Auto-capture feature saves engineering resources
• "Heap made capturing data, visualising and analysing data way easier. It's packed full of useful features and was a godsend when working on loan ..."

Cons

• Expensive, especially for smaller companies or startups
• May require additional effort to pinpoint specific user activities
• "I just tried Heap.io and it's exactly what we need, but the cheapest plan is €900 per month."

Heap.io would be excellent for larger companies or those with complex data needs and sufficient budget. However, it may not be suitable for small businesses or startups with limited resources due to its high cost.

Heap | by Contentsquare

• LinkedIn URL

Heap is a digital insights platform with over 71,000 LinkedIn followers. They provide analytics infrastructure for online businesses to understand and improve digital experiences. The company has received positive recognition, including being named a leader in product analytics by G2. Heap closed a $110M Series D funding round, indicating strong investor confidence. Their platform offers features like auto-capture of product usage data and session replay videos with privacy masking. Heap aims to provide quick insights for digital teams, though no specific cons were mentioned in the available reviews.

Laundryheap's TrustPilot Reviews

The sentiments for Laundryheap are generally mixed, leaning towards positive. While many customers appreciate the convenience and efficiency of the service, there are some concerns about quality and customer support.

Link to Reviews

Pros

• Convenient pickup and delivery service
• Easy-to-use app for booking
• Quick turnaround times
• "Booking through the app was easy, and the driver picked up and dropped off my laundry right at my hotel lobby--super convenient." Source

Cons

• Some issues with quality of cleaning
• Occasional delays or missed pickups
• Customer service responsiveness can be inconsistent
• "I am thrilled with my new laundry service in the Bronx." Source (Note: This positive quote highlights the contrast with some negative experiences)

Laundryheap would be a good option for busy professionals or travelers who value convenience and are willing to trade off potential inconsistencies for the time-saving aspect of the service. However, those who are particular about their laundry quality or require consistent, reliable service might want to consider alternatives.

Who Heap Is Best For

Heap is an ideal analytics solution for medium to large businesses across various industries, including SaaS, retail, eCommerce, healthcare, and financial services. The platform's powerful features, such as automatic event tracking, retroactive analysis, and user behavior insights, make it well-suited for companies seeking to gain a deep understanding of their customers' journeys and optimize their digital experiences.

For go-to-market teams, Heap offers invaluable insights that can drive more effective strategies and campaigns. By leveraging Heap's data, marketing teams can identify high-performing channels, optimize conversion funnels, and create targeted campaigns based on user behavior. Sales teams can use Heap to understand which features resonate most with prospects and tailor their pitches accordingly. Product teams can rely on Heap to prioritize feature development based on actual user engagement and identify areas for improvement.

While Heap's pricing may be a barrier for small startups or businesses with limited budgets, it is an excellent investment for larger organizations with complex data needs and sufficient resources. The Pro and Premier plans, which offer advanced analytics, dedicated support, and custom pricing based on session volume, are particularly well-suited for enterprise-level go-to-market teams.

Ideal team sizes for Heap adoption would be:

• Marketing teams with 10+ members
• Sales teams with 20+ members
• Product teams with 5+ members

These teams would have the necessary resources and bandwidth to fully leverage Heap's capabilities and translate data insights into actionable strategies. However, even smaller teams within larger organizations can benefit from Heap's user-friendly interface and collaboration tools, making it easier to share insights across departments and drive data-informed decision-making at all levels.

Final Thoughts

Heap is a powerful digital insights platform that offers a comprehensive suite of analytics tools for businesses looking to understand and optimize their customer journeys. With features like automatic event tracking, funnel analysis, session replay, and AI-powered insights, Heap enables teams to gain deep, actionable insights without requiring extensive technical resources.

While Heap's pricing may be a barrier for smaller companies, it is an excellent investment for medium to large businesses across various industries. Go-to-market teams, in particular, can leverage Heap's data to drive more effective strategies, optimize conversion funnels, and create targeted campaigns based on user behavior.

Heap's user-friendly interface and collaboration tools make it accessible to teams of all sizes, fostering data-informed decision-making across entire organizations. For companies seeking to gain a competitive edge through a deep understanding of their customers' digital experiences, Heap is a top choice in the analytics market.