Crayon Review

Crayon is a powerful competitive intelligence platform designed to give businesses an edge in their market. It's an ideal solution for sales, marketing, and product teams looking to stay one step ahead of the competition.

The platform solves several key challenges related to competitive intelligence:

• Competitor Monitoring: Crayon automatically tracks competitors and uses AI to surface important insights, allowing teams to efficiently stay on top of their competitive landscape.

• Sales Enablement: Battlecards, competitor insights, and coaching capabilities are integrated into sales tools and workflows, empowering reps to win more competitive deals.

• Competitive Analysis: Features like win/loss analysis and performance metrics help teams measure results and make data-driven decisions to improve their competitive position.

One of Crayon's standout features is how it makes competitive intelligence accessible and actionable for revenue teams. Instead of information getting buried in static reports, Crayon delivers insights where sales and marketing teams already work - tools like Salesforce, Slack, and Highspot. This enables faster knowledge sharing and more impactful enablement.

For companies looking to build a culture of competitive intelligence and equip revenue teams to win, Crayon is a comprehensive and intuitive solution. Its blend of automation, integrations, and analytics can give businesses the real-time insights they need to outmaneuver competitors and dominate their market.

Crayon: What Is the Product?

Crayon is a competitive intelligence platform that monitors competitors and enables sales teams with real-time intelligence. It helps businesses analyze their competitive landscape, create content for sales enablement, and measure performance in competitive deals.

What Are Crayon's Main Features?

Crayon is built for sales, marketing, and product teams looking to gain a competitive edge in their go-to-market strategy. It helps solve problems related to competitor monitoring, sales enablement, and measuring competitive performance.

Competitor Monitoring

Crayon automatically tracks competitors and surfaces high-priority insights to users' inboxes. It uses AI to summarize news articles about competitors and score the importance of competitive changes, allowing teams to efficiently analyze their competitive landscape.

Content Creation

The platform enables users to create battlecards with key competitive intel, accessible in tools like Salesforce and Slack. Users can also create announcements to highlight recent insights and battlecard updates, as well as newsletters to keep the entire company informed about competitive landscape changes.

Sales Enablement

Crayon integrates competitive intelligence into sales workflows by making intel accessible in common tools like Salesforce and Slack. It features a team leaderboard to learn from top performers in competitive deals and provides coaching capabilities for managers to monitor team performance against competitors.

Performance Metrics

The platform offers win/loss analysis to help prioritize competitors based on their impact on sales. It tracks engagement data to identify battlecard usage and its effect on performance. Crayon also measures influenced revenue to demonstrate the impact of competitive intelligence efforts on closed deals.

Crayon Pricing

• Crayon offers a competitive intelligence platform that helps businesses track, analyze, and act on market intelligence. Their pricing is customized based on the specific needs of your competitive intelligence program. All packages include unlimited competitor tracking, unlimited user licenses—including administrators, and unlimited battlecards, dashboards, and other deliverables. This makes Crayon an appealing choice for businesses of all sizes looking for a comprehensive and scalable solution. For detailed pricing information, you can request an estimate on their pricing inquiry page.

Custom Pricing

Crayon provides tailored pricing plans to suit the unique needs of your competitive intelligence program. All plans include:

• Unlimited Competitor Tracking
• Unlimited User Licenses—including administrators
• Unlimited Battlecards, Dashboards, and other deliverables

To receive a personalized quote, you can request an estimate on their pricing inquiry page.

Crayon Intel Capterra Review Summary

Crayon Intel receives predominantly positive reviews on Capterra, with users praising its user-friendly interface and comprehensive feature set. The tool is highly regarded for its competitive intelligence capabilities and ease of use.

Link to Reviews

Pros

• User-friendly interface
• Efficient battlecard creation with pre-designed templates
• Comprehensive competitive intelligence features

"I really appreciate how simple and efficient it is to create battlecards using Crayon Intel. The pre-designed templates make the process smooth, and the..." Source

Cons

• Challenges in getting internal teams to consistently engage with the platform
• Some users may find it has a learning curve

"There's nothing I dislike about the product itself. However, getting internal teams to consistently engage with Crayon Intel and contribute field intelligence..." Source

Crayon Intel would be an excellent choice for businesses looking to enhance their competitive intelligence efforts and streamline their battlecard creation process. However, companies may need to focus on internal adoption strategies to maximize the tool's benefits.

Crayon G2 Review Summary

Crayon receives overwhelmingly positive reviews on G2, with users praising its competitive intelligence capabilities, ease of use, and excellent customer support. The platform is consistently described as powerful, intuitive, and valuable for businesses.

• Link to Reviews

Pros

• Comprehensive competitive intelligence features
• Real-time news feeds and social media tracking
• Intuitive and user-friendly interface
• Excellent customer support
• "Crayon is a great platform for competitive intelligence and includes a ton of amazing features, to include real-time news feeds, abilities to use A..." Source

Cons

• Some users may find the pricing to be on the higher side
• Learning curve for utilizing all features effectively
• "Every quarter, we update our [competitive intelligence], which can be time-consuming." Source

Crayon would be an excellent choice for businesses looking to enhance their competitive intelligence efforts and stay ahead in their market. However, smaller companies with limited budgets may need to carefully consider the cost-benefit ratio before investing in this powerful tool.

Reddit Review Summary

Crayola crayons are widely regarded as the top choice for coloring, with most reviews praising their quality and performance. Sentiments are generally positive, though some users explore alternatives for specific needs or preferences.

Pros

• Superior coloring quality and durability compared to other brands
• Reliable performance for homeschooling and everyday use
• Wide range of unique and appealing colors

"Everything else sucks. Doesnt color well, breaks too easy. I've tried so many different brands and still nothing colors as good!" - Reddit user

Cons

• Washable versions may break more easily
• Some specialty products like watercolor crayons receive mixed reviews
• "The downside is that they are hard to control" (referring to alternative brands for adult coloring)

Crayola crayons are ideal for children, students, and casual artists due to their reliability and quality. However, advanced artists or those seeking specific effects might explore alternative brands or mediums for more specialized applications.

Crayon

• LinkedIn URL

Crayon appears to be a global technology company with two main business lines:

1. A vendor-agnostic IT solutions provider headquartered in Oslo, with over 4,000 employees across 46 countries. They deliver enterprise IT and cloud services.

2. A competitive intelligence platform that monitors competitors, provides alerts, and enables sales teams to leverage market insights.

The company has a large LinkedIn following (431K+) and promotes a people-first culture. They offer various job opportunities in areas like security, HR, account management, and marketing. However, there are no specific pros or cons mentioned in the available LinkedIn information.

Pennycrayon's TrustPilot Reviews

The sentiments for Pennycrayon are generally mixed, with both positive and negative experiences reported by customers. There are only a few reviews available, making it difficult to draw broad conclusions.

Link to Reviews

Pros

• Quality printed clothing
• Good customer service
• "Great quality print and clothing. Excellent customer service." Source

Cons

• Delayed shipping
• Communication issues
• "Order placed 2 weeks ago and still not dispatched. No response to emails." Source

Pennycrayon might be suitable for those looking for custom printed clothing and are willing to be patient with potential shipping delays. However, it may not be ideal for customers who need quick turnaround times or frequent communication updates.

Who Crayon Is Best For

Crayon is an ideal competitive intelligence solution for go-to-market teams of all sizes looking to gain a strategic advantage. Whether you're a startup or an enterprise, Crayon can help you track competitors, uncover insights, and enable your sales team with the intel they need to win more deals.

Sales Teams- Arm your sales reps with real-time competitive insights right in their workflow- Create compelling battlecards to help sales navigate competitive deals- Track competitor pricing and packaging changes to stay ahead

Product Marketers - Monitor competitors' messaging, positioning, and product launches- Identify gaps and opportunities in the market to inform product strategy- Analyze review sites and social media to understand customer perception

Marketing Teams- Stay on top of competitors' campaigns, content, and digital strategies - Benchmark your share of voice and brand awareness against rivals- Spot emerging trends and industry shifts to adapt your marketing plans

Executive Leaders- Get a high-level view of the competitive landscape and market dynamics- Spot disruptive threats or lucrative opportunities on the horizon- Make data-driven decisions to guide company strategy and investments

Crayon is built to scale, so it can grow with your organization and competitive intelligence needs over time. With unlimited user licenses, you can loop in stakeholders across sales, marketing, product, and leadership to align everyone around a unified source of competitive truth. And with unlimited dashboards and deliverables, you can tailor Crayon to your team's unique workflows and goals.

Whether you're a team of 5 or 500, Crayon provides the flexibility and depth to power your competitive intelligence program at any stage. It's a must-have for any go-to-market team serious about outsmarting the competition.

Final Thoughts

Crayon is a powerful and comprehensive competitive intelligence platform that can benefit businesses of all sizes looking to gain a strategic edge in their market. With its blend of automation, integrations, and analytics, Crayon makes it easy for go-to-market teams to track competitors, uncover actionable insights, and enable their sales reps to win more competitive deals.

One of Crayon's key strengths is its flexibility and scalability. Whether you're a startup just beginning to build out your competitive intelligence program or an enterprise with complex CI needs, Crayon can adapt to your unique requirements. Features like unlimited user licenses, customizable dashboards, and seamless integrations with popular sales and marketing tools make it a versatile solution for any organization.

While Crayon's pricing is custom-tailored and may require an investment, the potential ROI in terms of increased win rates, improved product-market fit, and smarter strategic decisions could make it well worth the cost. With overwhelmingly positive user reviews praising its ease of use, depth of insights, and excellent customer support, Crayon has established itself as a leader in the competitive intelligence space.

For companies serious about outsmarting their competition and dominating their market, Crayon is a powerful ally to have in your corner. By empowering your sales, marketing, product, and leadership teams with real-time competitive insights, Crayon can help you make more informed decisions, outmaneuver rivals, and ultimately achieve your growth goals.