Cognism Review

Cognism is a powerful sales intelligence platform designed to help B2B sales, marketing, and revenue teams build better pipelines and drive revenue growth. By providing high-quality, compliant contact data and actionable insights on key decision-makers, Cognism solves the challenge of connecting with the right prospects at the right time.

One of Cognism's standout features is its Diamond Data, which offers phone-verified mobile numbers and validated email addresses. This feature ensures that sales reps spend more time having meaningful conversations with prospects and less time dealing with incorrect or outdated contact information. The result is increased efficiency and higher connection rates.

The Sales Companion feature is another notable aspect of Cognism. It integrates seamlessly with popular CRMs and sales tools, enabling users to find new decision-makers across LinkedIn and corporate websites. With intelligence-powered recommendations, sales teams can focus their efforts on high-potential prospects, leading to more personalized and effective outreach.

For businesses looking to target potential customers at the optimal stage in their buying journey, Cognism's Buyer Signals feature is a game-changer. By combining company insights, hiring data, funding information, and job changes with intent data, Cognism helps sales and marketing teams identify businesses actively researching relevant products and engage with them at the right moment.

Compliance is a top priority for Cognism, making it an excellent choice for European businesses in particular. The platform adheres to GDPR, CCPA, and SOC 2 standards and cross-references contact data with Do Not Call lists across multiple countries. This compliance-first approach enables confident and compliant prospecting.

In summary, Cognism is an invaluable tool for B2B go-to-market teams seeking to improve their prospecting efforts, connect with key decision-makers, and ultimately drive revenue growth. With its emphasis on data quality, actionable insights, and compliance, Cognism sets itself apart as a top choice in the sales intelligence market.

Cognism: What Is the Product?

Cognism is a premium sales intelligence platform that provides validated contact data and insights for B2B sales, marketing, and revenue teams. It helps companies build better pipelines by offering high-quality, compliant data on decision-makers, especially in the European market.

What Are Cognism's Main Features?

Cognism is built for go-to-market teams looking to improve their prospecting and lead generation efforts. It solves problems around finding accurate contact information, identifying potential customers, and ensuring compliance in outreach activities.

Diamond Data

Cognism's Diamond Data provides phone-verified mobile numbers and validated email addresses for key decision-makers. This feature helps sales teams connect with prospects more efficiently, reducing time wasted on incorrect contact information and increasing successful connections.

Sales Companion

The Sales Companion feature offers personalized prospecting experiences at scale. It integrates with CRMs and sales tools, allowing users to find new decision-makers across LinkedIn and corporate websites, and provides intelligence-powered recommendations to focus on high-potential prospects.

Buyer Signals

Cognism offers buyer intent signals to help identify businesses actively researching relevant products. This feature combines company insights, hiring data, funding information, and job changes with intent data to help sales and marketing teams target potential customers at the right time in their buying journey.

Compliance

Cognism emphasizes compliance in data provision, adhering to GDPR, CCPA, and SOC 2 standards. The platform cross-references contact data with Do Not Call lists across multiple countries, enabling confident and compliant prospecting, especially for European businesses.

Cognism Pricing

• Cognism offers customized pricing based on your business needs, focusing on high-quality prospect data and time-saving features.
• Both of its core plans include access to phone-verified Diamond Data®, real-time Signals, and integrations with leading CRMs.
• Exact pricing in USD isn’t publicly listed, so you’ll need to request a tailored quote.
• Learn more at: https://www.cognism.com/pricing

Grow

Provides essential tools for building and enriching prospect lists, including directly verified mobile numbers and basic Signals. It’s suited to smaller teams looking to streamline outreach.

Elevate

Offers all Grow features plus advanced intelligence like Champion Changes, expanded intent topics, and more robust Signal data. It’s best for larger or rapidly scaling teams wanting deeper insights and higher connect rates.

Cognism Capterra Review Summary

Cognism receives overwhelmingly positive reviews on Capterra, with users praising its comprehensive features and user-friendly interface. The software is highly rated for its data accuracy and ability to support sales efforts.

• Link to Reviews

Pros

• Easy to use and understand
• High-quality, accurate lead data
• Great integration with browser and work systems

"Product is very easy to use and understand, great integration with browser and work systems." - October 10, 2023 review

Cons

• Lack of communication from Customer Success Manager
• Potential data accuracy concerns

"Lack of communication and interaction from our Customer Success Manager with ourselves when needed." - Verified Cognism review on Capterra

Cognism would be excellent for businesses looking to improve their sales efforts with high-quality lead data and a user-friendly interface. However, companies requiring extensive customer support might face challenges with the reported lack of communication from the Customer Success team.

Cognism G2 Review Summary

Cognism receives overwhelmingly positive reviews on G2, with users praising its accurate B2B contact data and efficient prospecting capabilities. The platform is highly regarded for its GDPR compliance and user-friendly interface.

• Link to Reviews

Pros

• Accurate and GDPR-compliant B2B contact data
• Efficient prospecting and lead generation
• Excellent customer support
• User-friendly interface
• Real-time data updates

"What I like best about Cognism is its accurate and GDPR-compliant B2B contact data, which makes prospecting much more efficient." - Source

Cons

• Some users may find the pricing expensive
• Occasional data accuracy issues in certain regions

"The exceptional customer support was the cherry on top, ensuring a smooth and efficient experience." - Source

Cognism is particularly well-suited for B2B sales teams and startups looking to maximize their prospecting efforts. However, businesses with limited budgets or those primarily focused on regions with less comprehensive data coverage may want to evaluate alternatives.

Reddit Review Summary

Sentiments about Cognism are mixed, with users generally praising its effectiveness for European markets but noting limitations for US-based prospecting. The tool is often compared favorably to competitors for specific use cases, particularly in the EU.

Pros

• Excellent data quality for European markets, outperforming some competitors
• Effective for UK and EU data, with users reporting good results

"For Europe we went with Cognism and are getting very good results, too." - Reddit user

Cons

• Less effective for US-based prospecting compared to some alternatives
• High upfront costs, especially for small businesses or startups

"Cognism looks great, especially for Enterprise plans, but the upfront cost is just too high for us." - Reddit user

Cognism appears to be a strong choice for businesses focusing on European markets or larger enterprises with substantial budgets. However, it may not be the best fit for small startups or companies primarily targeting the US market due to cost and data coverage limitations.

Cognism

• LinkedIn URL

Cognism is a leading provider of European B2B data and sales intelligence with over 113,000 LinkedIn followers. They offer a GDPR-compliant lead generation platform that combines company, people, and event data. Cognism's Chrome Extension is highlighted as a valuable tool for LinkedIn prospecting, allowing users to export leads directly to their CRM. The company provides resources on LinkedIn marketing strategies and targeting specific verticals. Cognism is trusted by 1800+ revenue teams worldwide for its high-quality data and compliance standards.

Cognism's TrustPilot Reviews

The sentiments for Cognism on TrustPilot are mixed, leaning towards negative. While some users praise certain aspects, there are significant concerns raised by others.

Link to Reviews

Pros

• Great team of employees
• Good work-life balance
• Solid product market fit in Europe

"The employees are the biggest pro Cognism has to offer. Great bunch of people without a doubt." Source

Cons

• Poor data quality
• Issues with the prospector and lead builder tools
• Lack of product market fit in the US

"Cognism Review (paid user, yearly contract): run away from this platform! Prospector, lead builder, the data is awful, Engage is useless." Source

Cognism appears to be a tool that might work well for European businesses looking for sales intelligence software with a good work-life balance for employees. However, it may not be suitable for companies requiring highly accurate data or those primarily operating in the US market.

Who Cognism Is Best For

Cognism is an excellent fit for Go-to-Market teams across sales, marketing, RevOps, and recruitment that are looking to streamline their prospecting efforts and connect with high-quality leads. The platform's comprehensive features, including phone-verified mobile numbers, real-time signals, and seamless CRM integrations, make it a powerful tool for teams of all sizes.

For small to medium-sized businesses, Cognism's Grow plan provides essential prospecting tools and verified contact data to help them build targeted lists and improve outreach efficiency. This plan is particularly well-suited for teams focusing on the European market, where Cognism's data coverage and accuracy are highly praised.

Larger enterprises and rapidly scaling teams will find Cognism's Elevate plan more advantageous, as it offers advanced features like Champion Changes, expanded intent data, and more robust signal intelligence. These insights enable sales and marketing teams to identify the most promising opportunities and tailor their outreach accordingly.

Cognism's user-friendly interface and easy integration with popular tools make it accessible to teams with varying levels of technical expertise. However, businesses with limited budgets or those primarily targeting the US market may find Cognism's pricing and data coverage less suitable for their needs.

Overall, Cognism is an ideal choice for Go-to-Market teams that prioritize data accuracy, compliance, and efficiency in their prospecting efforts, particularly those operating in European markets or with substantial budgets to invest in a premium sales intelligence solution.

Final Thoughts

Cognism is a powerful sales intelligence platform that offers a comprehensive suite of features designed to streamline prospecting efforts and drive revenue growth for B2B go-to-market teams. With its emphasis on high-quality, compliant data and actionable insights, Cognism is particularly well-suited for businesses operating in European markets or those with substantial budgets to invest in a premium solution.

The platform's standout features, such as phone-verified Diamond Data, real-time Buyer Signals, and the intelligent Sales Companion, enable users to connect with key decision-makers more efficiently and personalize their outreach at scale. Cognism's user-friendly interface and seamless integration with popular CRMs and sales tools make it accessible to teams of all sizes and technical expertise levels.

While Cognism's pricing may be a barrier for some small businesses or startups, the value it provides in terms of data accuracy, compliance, and time-saving features makes it a worthwhile investment for many organizations. However, companies primarily targeting the US market may find Cognism's data coverage less comprehensive compared to other alternatives.

Overall, Cognism is an excellent choice for B2B sales, marketing, and revenue teams looking to improve their prospecting efforts, identify high-potential opportunities, and ultimately drive growth. With its commitment to data quality, compliance, and customer success, Cognism is poised to remain a leader in the sales intelligence market.