Cognism Review

Cognism is a premium B2B sales intelligence platform designed to help sales, marketing, and revenue operations teams boost their outreach efforts and increase conversions. It solves key go-to-market challenges by providing accurate, phone-verified contact data, powerful prospecting capabilities, and compliance features.

With Cognism, sales reps can identify ideal target accounts using advanced search filters, reach decision-makers directly with high-quality mobile numbers that deliver 3X the connection rates, and prioritize prospects who are actively searching for solutions. This enables sales teams to have more live conversations, book more meetings, and ultimately close more deals.

Cognism is an excellent choice for B2B businesses in EMEA, US and DACH regions who want to:

• Improve data quality and accuracy
• Increase outbound call connection rates
• Identify in-market buyers earlier
• Streamline prospecting and lead generation
• Ensure compliance with data regulations

By enriching existing databases with fresh, accurate information and providing direct dials to key decision makers, Cognism empowers revenue teams to spend less time researching contacts and more time engaging with potential customers. Overall, Cognism is a powerful sales intelligence solution for boosting pipeline, maximizing productivity, and driving efficient revenue growth.

Cognism: What Is the Product?

Cognism is a premium sales intelligence platform designed for B2B sales and marketing teams. It helps solve go-to-market challenges by providing high-quality contact and company data, along with advanced prospecting and enrichment capabilities. Cognism enables users to identify ideal target accounts, reach decision-makers directly, and prioritize buyers who are ready to purchase.

What Are Cognism's Main Features?

Cognism is built for sales, marketing, and revenue operations teams looking to improve their outreach efforts and increase conversions. It helps solve problems like finding accurate contact information, identifying potential customers, and ensuring compliance in sales outreach.

Phone-Verified Mobile Database

Cognism offers access to a large database of phone-verified mobile numbers. This feature allows sales teams to connect directly with decision-makers, bypassing gatekeepers and increasing the chances of live conversations. The phone verification process ensures higher accuracy and better connection rates compared to standard contact databases.

AI-Powered Search

Cognism's AI Search feature accelerates the prospecting process, allowing users to find potential customers faster. It uses artificial intelligence to analyze search criteria and deliver highly relevant results. This tool helps sales teams quickly identify and target prospects that match their ideal customer profile.

Data Enrichment

The platform provides robust data enrichment capabilities. Users can update and enhance their existing contact and company databases with fresh, accurate information. This feature ensures that sales and marketing teams always have the most up-to-date and comprehensive data for their outreach efforts.

Compliance Tools

Cognism incorporates compliance features to help users adhere to data protection regulations. The platform checks against Do Not Call lists in multiple countries and notifies users of any restrictions. This feature reduces the compliance burden on sales teams and helps maintain ethical outreach practices.

Intent Data

Cognism offers intent data capabilities, allowing users to identify potential buyers who are actively searching for solutions. This feature helps prioritize outreach efforts by focusing on prospects who are more likely to be interested in the product or service being offered.

Integrations

The platform integrates with popular CRM and sales engagement tools, such as Salesforce, HubSpot, SalesLoft, and Outreach. These integrations allow for seamless data flow between systems, enabling users to access Cognism's data and features within their existing workflows.

Cognism Pricing

Cognism offers customized pricing based on individual business needs. They provide two main packages - Platinum and Diamond - with flexible licensing options. All plans include a platform access fee covering data maintenance, setup, onboarding and 24/7 support. Pricing is not publicly listed, but interested customers can request a quote.

Platinum Plan

Includes contact and company data, event tracking, unrestricted database access, list building tools, CSV enrichment, browser extension, and CRM integrations.

Diamond Plan

Includes all Platinum features plus phone-verified mobile numbers, intent data, on-demand number verification, and advanced filtering options.

Cognism Capterra Review Summary

Cognism receives overwhelmingly positive reviews on Capterra, with users praising its comprehensive features and user-friendly interface. The software is highly regarded for its data quality and integration capabilities.

• Link to Reviews

Pros

• Comprehensive and user-friendly interface
• High-quality, accurate data
• Excellent integrations with popular sales tools
• "Software is very intuitive, easy to use, it has all integrations with the most popular sales tools like Salesforce, Outreach, Linkedin ant etc." Source

Cons

• Pricing information not readily available
• Some users may find it complex due to its extensive features

Cognism would be an excellent choice for sales teams and businesses looking for a robust, data-driven prospecting tool with extensive integrations. However, smaller companies or those with limited budgets may want to carefully consider the cost-benefit ratio before committing.

Cognism G2 Review Summary

Cognism receives overwhelmingly positive reviews on G2, with users praising its ease of use, efficiency, and reliable sales intelligence features. The platform is highly recommended by many reviewers for its lead generation and sales automation capabilities.

• Link to Reviews

Pros

• User-friendly interface and easy navigation
• Highly accurate and up-to-date contact information
• Effective lead generation and email automation tools
• Excellent customer support

"I really appreciate Cognism for its user-friendly interface, which makes it easy to navigate and utilize its features effectively." - Source

Cons

• Some users report occasional data inaccuracies
• Pricing may be a concern for smaller businesses
• Limited customization options for some features

"When comparing quality of ongoing product support, reviewers felt that Cognism is the preferred option." - Source

Cognism appears to be an excellent choice for businesses of all sizes looking to improve their sales intelligence and lead generation processes. However, smaller companies with limited budgets may need to carefully consider the cost-benefit ratio before investing in the platform.

Reddit Review Summary

Sentiments about Cognism are mixed, with opinions varying based on users' specific needs and regions. While some praise its effectiveness for European markets, others criticize its data quality and pricing structure.

Pros

• Strong performance for European and Scandinavian markets, particularly compared to competitors
• Better mobile number data compared to ZoomInfo

"For Europe we went with Cognism and are getting very good results, too. We tried Zoominfo's international data and compared it to Cognism for Europe and Cognism was much better." - Source

Cons

• Poor data quality for some industries, especially with reception numbers
• Expensive pricing and problematic auto-renewal policy

"Cognism is just bad, they will rip you off for mediocre data that is guessed, and if you dont act 60 days before the renewal date they will auto renew you for a year." - Source

Cognism appears to be most suitable for businesses targeting European markets and those requiring accurate mobile contact data. However, it may not be ideal for companies focused on public sector sales or those with limited budgets due to its pricing structure.

Cognism

• LinkedIn URL

Cognism is a leader in international sales intelligence with over 106,000 LinkedIn followers. They offer a GDPR-compliant B2B sales and marketing lead generation platform, providing real-time company, people, and event data. The company has a strong presence on LinkedIn, with active job postings and content about prospecting tools, marketing strategies, and lead generation techniques. Cognism also offers a Chrome extension for exporting leads from LinkedIn and Sales Navigator. Employees praise the company's growth trajectory and opportunities for personal development.

Cognism's TrustPilot Reviews

The TrustPilot reviews for Cognism are generally positive, with users praising the platform's data quality and user-friendly interface. However, some reviews mention areas for improvement.

Link to Reviews

Pros

• High-quality contact data
• User-friendly interface
• Excellent onboarding and customer support
• Effective for lead generation and prospecting

"Availability of high quality contacts, far superior to their competitors. Great onboarding team to make sure that implementation is smooth and easy." Source

Cons

• Some users report occasional data inaccuracies
• Pricing may be a concern for smaller businesses

"Many users have mentioned that they find the platform's data quality to be of high standard, which helps them make informed decisions in their lead generation ..." Source

Cognism appears to be a valuable tool for businesses focused on B2B lead generation and sales prospecting, particularly for those who prioritize data quality and ease of use. However, smaller businesses or those with limited budgets may need to carefully consider the cost-benefit ratio.

Who Cognism Is Best For

Cognism is an ideal solution for B2B sales and marketing teams looking to enhance their prospecting efforts and connect with key decision-makers in EMEA, US, and DACH regions. The platform's comprehensive features, including high-quality contact and company data, event tracking, and seamless CRM integrations, make it a powerful tool for businesses of various sizes.

Cognism is particularly well-suited for:

1. Mid-market to enterprise-level companies: With its extensive database and advanced features, Cognism can handle the complex prospecting needs of larger organizations.
2. Go-to-Market teams: Sales development representatives (SDRs), account executives (AEs), and marketing professionals can leverage Cognism's data-driven insights to identify and engage with their ideal prospects, ultimately accelerating their go-to-market strategies.
3. Companies targeting European and Scandinavian markets: Cognism's data quality is highly regarded for these regions, making it an excellent choice for businesses looking to expand their presence in these areas.
4. Teams prioritizing mobile outreach: Cognism's Diamond Data plan offers phone-verified mobile numbers, enabling sales teams to connect with prospects more effectively through direct phone outreach.
5. Organizations with a strong focus on data-driven sales and marketing: Cognism's robust data and analytics capabilities empower teams to make informed decisions and optimize their prospecting efforts.

While Cognism can be an excellent fit for many B2B organizations, it may not be the best choice for companies with limited budgets due to its customized pricing structure. Additionally, businesses primarily targeting industries where Cognism's data quality is less reliable may want to consider alternative solutions.

Ultimately, Cognism is a powerful sales intelligence platform that can help B2B go-to-market teams of various sizes streamline their prospecting efforts, connect with key decision-makers, and drive growth in their target markets.

Final Thoughts

Cognism is a powerful sales intelligence platform designed to help B2B sales, marketing, and revenue operations teams supercharge their prospecting efforts. With its comprehensive database of accurate contact information, advanced search capabilities, and compliance features, Cognism empowers users to identify ideal prospects, connect with decision-makers directly, and prioritize in-market buyers.

While the platform's pricing may be a consideration for smaller businesses, Cognism's extensive features and integrations make it a valuable tool for mid-market to enterprise-level companies looking to streamline their go-to-market strategies. The platform's strong performance in European and Scandinavian markets, as well as its high-quality mobile number data, set it apart from competitors.

Overall, Cognism is an excellent choice for data-driven B2B organizations seeking to enhance their prospecting efforts, increase productivity, and drive efficient revenue growth. By leveraging Cognism's powerful capabilities, go-to-market teams can focus on engaging with the right prospects at the right time, ultimately boosting pipeline and closing more deals.

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