AYTM Review

Looking to tap into the voice of your customers and advance your market research initiatives? AYTM may be just the tool you need. This agile consumer insights platform combines powerful survey design, audience targeting, and analytics capabilities into one seamless solution.

AYTM is ideal for market researchers, product managers, and marketers who need to rapidly gather actionable consumer feedback. It helps solve go-to-market challenges by enabling users to create complex surveys, precisely target specific audiences, and analyze results in real-time - all within a single platform.

Some of AYTM's standout features include:

• An intuitive survey authoring tool with advanced question types and customization options
• A predictive sample engine providing access to over 100 million respondents that can be targeted with precision
• An automated insights dashboard that visualizes data in real-time and offers advanced analysis capabilities
• An AI-powered research assistant called Skipper that can help generate surveys, translate them, and summarize key findings

By centralizing and streamlining core market research functions, AYTM empowers teams to efficiently capture nuanced consumer insights that inform critical business decisions. If you need a flexible yet robust platform to engage your target market and uncover the insights that will drive your business forward, AYTM is well worth exploring. Here is a summary of AYTM's key features in the requested format:

AYTM: What Is the Product?

AYTM (Ask Your Target Market) is an agile consumer insights platform that combines survey tools, audience targeting, and analytics capabilities. It enables businesses to quickly gather actionable consumer insights to inform product development, marketing, and business strategy decisions.

What Are AYTM's Main Features?

AYTM is built for market researchers, product managers, and marketers who need to rapidly collect consumer feedback and insights. It helps solve go-to-market challenges by providing tools to design surveys, target specific audiences, and analyze results - all in one platform.

Agile Survey Authoring Tool

The survey authoring tool allows users to create complex surveys with advanced question types, image uploads, and randomization options. It provides an intuitive interface to design comprehensive surveys that can capture nuanced consumer feedback on products, brands, and marketing concepts.

Predictive Sample Engine

AYTM's sample engine gives access to over 100 million respondents through proprietary and partner panels. Users can precisely target and segment their audience using demographic and psychographic criteria to reach the exact consumers needed for their research.

Real-Time Insights Dashboard

The automated analytics dashboard visualizes survey data in real-time as responses come in. It offers advanced analysis capabilities and customizable reports to help users quickly uncover key insights and trends from their consumer research data.

AI-Powered Research Assistant

AYTM recently launched Skipper, an AI research assistant that can help generate survey drafts, translate surveys, and provide AI-assisted summaries of key findings. This allows researchers to accelerate and enhance various stages of the insights process.

AYTM Pricing

AYTM offers three main pricing tiers: Lite, Plus, and Max. The Lite plan is free, while Plus costs $150 per month or $1,440 annually (20% savings). Max pricing is custom. These plans cater to different research needs, from basic to advanced enterprise-level insights. View pricing details

Lite

Free plan offering basic research tools and access to standard question types. Limited features compared to paid tiers.

Plus

$150/month or $1,440/year. Includes advanced question types, exports, and analysis tools. Ideal for teams needing more robust research capabilities.

Max

Custom pricing. Offers full access to all features including advanced research tests, unlimited banner tables, and enterprise-level tools like Datalab and Conjoint Simulator.

AYTM Capterra Review Summary

AYTM (Ask Your Target Market) receives overwhelmingly positive reviews on Capterra. Users praise its ease of use, cost-effectiveness, and powerful insights.

• Link to Reviews

Pros

• Intuitive and user-friendly platform
• Cost-effective solution for market research
• Provides quick and accurate insights
• "Great value and instant estimates for an easy to use platform." Source

Cons

• Limited number of reviews available on Capterra
• Some users may require more advanced features

AYTM appears to be an excellent choice for businesses and marketers seeking a user-friendly and cost-effective market research tool. However, larger enterprises or those needing highly specialized features may want to evaluate if it meets all their requirements.

AYTM G2 Review Summary

AYTM (Ask Your Target Market) receives generally positive reviews on G2. Users appreciate its ease of use and intuitive interface for creating and conducting surveys.

• Link to Reviews

Pros

• Intuitive and easy to use
• Real-time quote generation while programming surveys
• Pre-designed survey templates available

"AYTM is pretty intuitive and easy to use. You can easily access the system and get a real-time quote while you program your survey. They have pre-d..." Source

Cons

• May require some setup and administration
• Potential learning curve for advanced features

"When assessing the two solutions, reviewers found AYTM easier to use. However, Suzy is easier to set up and administer." Source

AYTM appears to be a good fit for businesses looking for a user-friendly survey tool with robust features. However, those requiring minimal setup or administration might want to explore alternatives.

Reddit Review Summary

The sentiment towards AYTM (Ask Your Target Market) is generally positive, with users recommending it as a good option for market research and surveys. However, discussions often mention it alongside other popular tools, suggesting it's one of several viable options rather than a standout favorite.

Pros

• User-friendly interface for conducting market research
• Cost-effective compared to some alternatives
• "aytm (aytm.com) is really good!" - User comment

Cons

• Less well-known compared to platforms like Qualtrics or SurveyMonkey
• May not have as many advanced features as some premium options

AYTM would be good for startups, small businesses, or researchers looking for a balance between functionality and cost. It might not be the best fit for large enterprises or those requiring highly complex survey programming capabilities.

AYTM (Ask Your Target Market)

• LinkedIn URL

AYTM is a market research platform with over 4,000 followers on LinkedIn. They regularly post content about survey design, brand tracking, segmentation studies, and concept testing. The company appears to be fully remote and offers benefits like $0 deductible health insurance and unlimited PTO. AYTM engages with their audience by sharing insights on AI adoption, offering certifications to improve survey skills, and providing guides on various market research topics.

Who AYTM Is Best For

AYTM is an ideal market research solution for small to mid-sized businesses, startups, and lean go-to-market teams who need powerful consumer insights without breaking the bank. It offers an intuitive platform that makes it easy to tap into the voice of your target customers, influence product and marketing decisions, and advance key research initiatives - even if you don't have deep market research expertise.

For go-to-market teams, AYTM can be an invaluable tool to validate product-market fit, test messaging and positioning, and gather critical feedback at every stage from ideation through launch and beyond. Its cost-effective pricing and user-friendly interface make it accessible to teams of all sizes, from early-stage startups to established brands.

AYTM is best suited for:

• Startups and small businesses looking to conduct market validation and consumer research on a budget
• Lean marketing teams who need quick insights to inform campaign strategies and creative
• Product teams seeking feedback on features, pricing, packaging, and more
• UX and CX professionals looking to evaluate designs, prototypes, and customer journeys
• Agencies and consultants who need a reliable, scalable platform to support client projects

While AYTM can support a wide range of research needs, larger enterprises with very complex requirements may prefer a more specialized enterprise-level solution. But for most go-to-market applications, AYTM offers a robust, user-friendly, and budget-friendly toolkit to help you capture critical consumer insights.

Final Thoughts

AYTM is a powerful and user-friendly market research platform that offers an attractive balance of features, ease of use, and affordability. It's an excellent choice for startups, small businesses, and lean go-to-market teams who need to quickly capture consumer insights without heavy investment in specialized research tools or expertise.

With its intuitive survey authoring, precise audience targeting, real-time analytics, and even an AI-powered research assistant, AYTM provides a comprehensive toolkit to help inform product, marketing, and customer experience decisions. While larger enterprises with highly complex research needs may require more specialized solutions, AYTM is more than capable of supporting the vast majority of go-to-market research applications.

If you're looking for a flexible, scalable platform to help you tap into the voice of your target market and advance critical research initiatives, AYTM is well worth considering. Its combination of power and simplicity can help you efficiently uncover the insights you need to build great products, craft compelling messaging, and deliver experiences your customers will love.