apollo.io Review

Apollo.io is a powerful AI-driven sales platform that combines robust sales intelligence, prospecting, and engagement capabilities. It's an ideal solution for B2B sales and marketing teams looking to streamline their lead generation, outreach, and pipeline management processes.

With access to a database of over 210 million contacts and 35 million companies, Apollo.io simplifies the process of finding and connecting with potential customers. Its advanced search filters and AI-assisted personalization features enable users to identify the most promising leads and tailor their outreach across multiple channels.

The platform's Call Assistant feature is particularly noteworthy, as it provides valuable tools for enhancing sales calls and meetings. From meeting scheduling and call recording to AI-powered insights and automatic follow-ups, this feature helps sales teams close more deals faster.

Apollo.io also excels in data enrichment, ensuring that users always have access to accurate and up-to-date information. Its ability to provide richer prospect profiles, clean up CSV files, and integrate with various systems via API makes it a versatile tool for maintaining data quality.

Perhaps most importantly, Apollo.io serves as a comprehensive go-to-market platform, allowing teams to manage their entire sales cycle in one centralized location. With seamless CRM integrations and unified customer data, the platform streamlines sales operations and boosts overall efficiency.

Whether you're a sales leader, account executive, sales development representative, or marketer, Apollo.io offers a range of features designed to help you find the right people, engage effectively, and ultimately grow your business. Its combination of powerful data, AI-driven insights, and automation capabilities make it a compelling choice for any B2B organization looking to optimize their sales process.

Apollo.io: What Is the Product?

Apollo.io is an AI-powered sales platform that combines sales intelligence, prospecting, and engagement tools. It aims to help B2B sales and marketing teams find and connect with potential customers, streamline their outreach processes, and ultimately grow their business.

What Are Apollo.io's Main Features?

Apollo.io is built for sales and marketing professionals in the B2B space. It helps users solve problems related to lead generation, prospecting, sales engagement, and data enrichment. The platform enables teams to identify ideal prospects, automate outreach, and manage their sales pipeline more effectively.

Pipeline Builder

The Pipeline Builder feature helps users find and engage with potential customers. It provides access to a vast B2B database of over 210 million contacts and 35 million companies. Users can leverage advanced search filters to identify ideal prospects and use AI-assisted outreach to personalize their communication across multiple channels.

Call Assistant

Apollo.io's Call Assistant feature enhances the effectiveness of sales calls and meetings. It includes a meeting scheduler, call recording capabilities, and AI-powered insights. The tool provides pre-meeting intelligence, offers real-time transcription, and generates automatic follow-up emails and CRM updates to streamline the sales process.

Data Enrichment

The Data Enrichment feature keeps users' CRM and marketing automation data up-to-date. It provides richer prospect profiles with up to 30 data points, enables easy CSV clean-up, and offers an API for enriching data in any system. This ensures that sales teams always have access to accurate and actionable information.

Go-To-Market Platform

Apollo.io serves as an end-to-end go-to-market platform, allowing users to manage their entire sales cycle in one place. It offers centralized deal management, syncs all customer data to a single database, and provides seamless CRM integrations. This unified approach helps teams streamline their sales operations and improve overall efficiency.

Apollo.io Pricing

• Apollo.io offers four main plans, billed annually in USD, each designed for different levels of usage and team sizes. Its free tier provides limited credits and features, while paid tiers unlock a greater quota of credits and advanced capabilities to help automate outreach and enrich data. Users can opt for monthly billing at higher rates or purchase add-on credits if they need more. For complete details, visit Apollo.io’s pricing page.

Free

Priced at $0 per month and includes up to 1,200 contact credits per user per year. Offers limited sequences and basic filters, making it a good starting point for new or casual users.

Basic

Costs $49 per user/month (billed annually) and delivers 60,000 credits per user/year. Unlocks more advanced filters, CRM integrations, and outreach capabilities than the Free plan.

Professional

At $79 per user/month (billed annually) with 120,000 credits per user/year. Adds unlimited sequences, enhanced automation workflows, and call recording with AI insights for robust sales engagement.

Organization

Runs $119 per user/month (billed annually, minimum of 3 users) and includes 180,000 credits per user/year. Provides the full suite of features, including advanced security, expanded intent topics, and more comprehensive collaboration tools.

Apollo.io Capterra Review Summary

Apollo.io receives generally positive reviews on Capterra, with users praising its ease of use and powerful automation features. The tool maintains a high rating of 4.6 out of 5 stars based on 364 reviews.

• Link to Reviews

Pros

• User-friendly interface
• Powerful automation capabilities
• Effective prospecting tools
• Valuable LinkedIn integration
• Excellent customer support

"Ease of use, the automation is incredible and has really transform my ability to outreach whilst I am doing other things." - Source

Cons

• Occasional slowdowns during high-usage periods
• Limited third-party integrations
• Inconsistent data accuracy

"Data accuracy is inconsistent" - Source

Apollo.io appears to be an excellent tool for sales professionals and businesses looking to streamline their outreach and prospecting efforts. However, it may not be ideal for those who require extensive third-party integrations or rely heavily on data accuracy for their operations.

Apollo.io G2 Review Summary

Apollo.io generally receives positive reviews on G2, with users praising its data accuracy and ease of use. However, some concerns about data reliability and duplicate entries are noted.

• Link to Reviews

Pros

• High-quality contact data
• Intuitive interface with robust filtering options
• Smooth integration with existing tech stacks
• "Apollo has the highest score in data availability, ease of setup, and quality of support." - Source

Cons

• Occasional duplicate entries
• Some users report data inaccuracies
• "Apollo's data (as well as other similar tools like ZoomInfo) is inaccurate and outdated." - Source

Apollo.io appears to be a good fit for sales teams and marketers looking for a comprehensive lead generation tool with strong data capabilities. However, users should be prepared to verify data accuracy independently for optimal results.

Reddit Review Summary

Apollo.io receives mixed reviews on Reddit, with users praising certain features while criticizing others. The overall sentiment is cautiously positive, with many users finding value in specific aspects of the tool despite some notable drawbacks.

Pros

• All-in-one sales automation solution that offers convenience for prospecting and list building
• Good data quality compared to competitors for lead generation and email finding

"Apollo has been the best. I did a trial of seamless and it was terrible plus I agree about the CEO." - Source

Cons

• Unreliable data with high bounce rates for email marketing campaigns
• Poor AI features and generic responses in automated communications

"Their AI features are HORRIBLE. They give the same generic responses and sometimes make no sense." - Source

Apollo.io appears to be best suited for sales professionals who need a comprehensive tool for lead generation and initial outreach. However, it may not be ideal for those requiring highly accurate data or sophisticated AI-driven communication features.

Apollo.io

• LinkedIn URL

Apollo.io is a B2B GTM platform that integrates with LinkedIn for prospecting and lead generation. Pros include its Chrome extension for searching and requesting prospect details from LinkedIn and Sales Navigator, ability to send personalized messages, and task management features for LinkedIn outreach. However, there are reports of Apollo.io being removed from LinkedIn's platform in March 2025, suggesting potential issues with compliance or partnership status. The tool appears popular for sales engagement, but users should be aware of possible limitations in its integration with LinkedIn.

Apollo.io's TrustPilot Reviews

The sentiment for Apollo.io on TrustPilot is predominantly negative, with users expressing frustration over data inaccuracy and poor customer service. Many reviewers report issues with email bounces and unreliable contact information.

Link to Reviews

Pros

• Affordable compared to some competitors
• Extensive database of contacts
• "Apollo has been the best. I did a trial of seamless and it was terrible..." Source

Cons

• Inaccurate data leading to high bounce rates
• Poor customer service and support
• Slow page transitions within the platform
• "Aside from the data often being more inaccurate than not, they completely don´t care about their customers. In my scenario, all of my emails bounced..." Source

Apollo.io might be suitable for businesses on a tight budget looking for a basic sales intelligence tool. However, it may not be ideal for companies requiring highly accurate data or those who prioritize responsive customer support.

Who Apollo.io Is Best For

Apollo.io is an ideal solution for Go-to-Market (GTM) teams looking to streamline their sales prospecting and outreach efforts. This all-in-one sales platform is particularly well-suited for:

• Sales Development Representatives (SDRs) who need a powerful tool to build targeted prospect lists, automate multi-channel outreach sequences, and track engagement metrics. Apollo's extensive database and advanced search filters make it easy for SDRs to find and connect with the right leads.

• Account Executives (AEs) who want to enrich their pipeline with accurate contact data, gain valuable insights into prospect behavior, and close more deals faster. Apollo's AI-powered features like Lead Scoring and Recommended Actions help AEs prioritize their efforts and personalize their approach.

• Revenue Operations (RevOps) teams who are responsible for aligning sales, marketing, and customer success functions to drive growth. Apollo's robust integrations with popular CRMs, marketing automation platforms, and other tools enable seamless data flow and visibility across the revenue stack.

• Marketers who need to identify high-value accounts, segment audiences based on firmographic and technographic data, and orchestrate targeted ABM campaigns. Apollo's rich company profiles and intent data help marketers craft relevant messaging and content.

• Founders and small business owners who wear multiple hats and need an affordable, easy-to-use solution to generate leads, automate follow-up, and manage their pipeline. Apollo's intuitive interface and pre-built templates make it simple for even non-sales professionals to get started quickly.

In terms of team size, Apollo is designed to scale with your organization's needs. It offers plans for individual users, small teams, and large enterprises. However, Apollo may be overkill for very small businesses with limited sales resources or those just starting out. These teams may find more value in a basic CRM or email outreach tool before graduating to a comprehensive platform like Apollo.

On the other hand, Apollo may not be the best fit for extremely large enterprises with highly complex sales processes, extensive customization requirements, or stringent security and compliance needs. These organizations may require a more enterprise-grade solution with deeper integrations and greater flexibility.

Overall, Apollo.io is an excellent choice for GTM teams of all sizes that want to improve their sales productivity, data quality, and revenue growth. Its combination of powerful features, ease of use, and affordable pricing make it a top contender in the sales engagement and intelligence market.

Final Thoughts

Apollo.io is a powerful, all-in-one sales platform that offers a compelling solution for B2B organizations looking to optimize their lead generation, outreach, and pipeline management processes. With its extensive database, advanced search capabilities, and AI-driven insights, Apollo.io empowers sales and marketing teams to find the right prospects, engage them effectively, and ultimately close more deals.

The platform's robust features, including the Pipeline Builder, Call Assistant, Data Enrichment, and Go-To-Market Platform, make it a versatile tool for streamlining sales operations and boosting overall efficiency. While pricing may be a consideration for some users, Apollo.io's range of plans and flexible billing options cater to teams of various sizes and needs.

User reviews on Capterra, G2, and Reddit highlight Apollo.io's ease of use, powerful automation capabilities, and valuable integrations. However, some concerns about data accuracy and reliability suggest that users should be prepared to independently verify information for optimal results.

Overall, Apollo.io is an excellent choice for sales development representatives, account executives, revenue operations teams, marketers, and founders who want a comprehensive solution for their GTM efforts. Its combination of sales intelligence, prospecting, and engagement tools make it a top contender in the market, offering significant value for B2B teams looking to drive growth and success.