AdRoll Review

AdRoll is a powerful digital advertising and marketing platform that enables brands and agencies to optimize their full-funnel marketing efforts. With advanced AI and automation capabilities, AdRoll helps businesses improve customer acquisition, retention, and conversion.

The platform is especially well-suited for e-commerce brands looking to boost performance across multiple channels, including display, social, email and more. AdRoll solves key marketing challenges by providing tools for:

• Multi-channel campaign management
• Retargeting site visitors to re-engage them
• Expanding brand awareness to new audiences
• Sophisticated audience segmentation and targeting
• Cross-channel analytics and attribution

One of AdRoll's strengths is its powerful retargeting capabilities. By leveraging real-time and historical data across millions of sites and apps, it enables businesses to deliver highly targeted ads to prospects who have already shown interest.

The platform also excels at helping brands reach new potential customers through features like contextual and lookalike audience targeting. And with dynamic audience segmentation, businesses can hyper-target messaging to customers and prospects at different stages of the funnel.

Importantly, AdRoll provides a consolidated view of analytics and attribution across channels. This allows marketers to gain actionable insights into how their campaigns are working together to drive conversions and revenue.

For brands and agencies needing an integrated platform to manage, measure and optimize digital marketing performance, AdRoll is a compelling choice. Its advanced capabilities and track record of driving results for over 140,000 brands make it a standout solution in a crowded martech landscape.

AdRoll: What Is the Product?

AdRoll is a digital advertising and marketing platform designed to help brands and agencies optimize their marketing strategies across multiple channels. It offers tools for retargeting, brand awareness, audience segmentation, and performance analytics.

What Are AdRoll's Main Features?

AdRoll is built for businesses, especially e-commerce brands, looking to improve their digital marketing efforts. It helps solve challenges in customer acquisition, retention, and conversion by providing a comprehensive suite of advertising and marketing tools.

Multi-Channel Advertising

AdRoll enables businesses to run full-funnel ad campaigns across display, social, email, and other channels. It uses AI and automation to analyze real-time and historical data, optimizing campaign performance across the customer journey.

Retargeting

The platform offers powerful retargeting capabilities, allowing businesses to re-engage site visitors who have shown interest in their products or services. AdRoll uses real-time and historical data across millions of websites and apps to deliver targeted ads.

Brand Awareness

AdRoll provides tools to boost brand awareness by helping businesses reach new prospects at the right time and optimal price. It offers features like contextual targeting and lookalike audience targeting to expand reach effectively.

Audience Segmentation and Targeting

The platform allows for sophisticated audience segmentation, enabling businesses to create dynamic audience segments from both identified and anonymous contacts. This helps in hyper-targeting customers and prospects across different stages of the marketing funnel.

Analytics and Attribution

AdRoll offers consolidated reporting, cross-channel attribution, and performance insights. This allows businesses to understand how their various channels and campaigns work together to influence conversions and revenue.

AdRoll Pricing

AdRoll offers two main pricing plans to cater to businesses of all sizes. The Ads plan is suitable for those who prefer a flexible, pay-as-you-go approach for display and native advertising. The Advanced Package is ideal for businesses seeking a comprehensive solution with additional services, support, and potential ad credits when committing annually. For more detailed information, visit their pricing page.

Ads

The Ads plan operates on a pay-as-you-go basis, providing access to display, native, video, and connected TV (CTV) ads. It includes features like retargeting and prospecting campaigns, audience segmentation and targeting, and campaign reporting. This plan is perfect for businesses wanting flexibility without a long-term commitment.

Advanced Package

The Advanced Package includes all features of the Ads plan, plus additional benefits such as onboarding services, account management, creative services, optimization and policy services, and 24/7 customer support. Pricing is customized, and AdRoll encourages interested businesses to contact sales for a personalized quote.

AdRoll Capterra Review Summary

The sentiment towards AdRoll is generally positive, with users praising its ease of use and effectiveness for retargeting. Most reviewers find it a simple yet powerful tool for their marketing needs.

• Link to Reviews

Pros

• Easy to use with simple features
• No technical expertise or extensive training required
• Effective for retargeting users
• Good ROI when tracking is set up correctly
• Competent design team as a free perk

"AdRoll lets you retarget your users in the easiest way. Overall: IT has been great due to the simple features and use. No technical or training required." - Source

Cons

• Potential complexity in setting up tracking correctly
• May require careful attention to ensure optimal ROI

"ROI from AdRoll tends to be good, assuming your tracking is set up correctly." - Source

AdRoll would be particularly beneficial for businesses looking for an easy-to-use retargeting solution without requiring extensive technical knowledge. However, it may not be ideal for those who need more advanced features or have complex tracking requirements.

AdRoll G2 Review Summary

AdRoll receives generally positive reviews on G2, with users praising its ease of use and effectiveness for retargeting campaigns. The platform is highly regarded for its intuitive interface and strong return on investment.

• Link to Reviews

Pros

• Easy to set up and use
• Excellent ROI for retargeting campaigns
• Clean and intuitive user interface
• "AdRoll is one of the best retargeting platforms that we've ever used in digital marketing. We've running ads for B2B and eComm clients and the ROI is excellent" - Source

Cons

• Limited customization options for some users
• Learning curve for advanced features
• "I know it works because I can see my ads on several websites, but I wish there were more customization options" - Source

AdRoll appears to be an excellent choice for businesses looking for an effective and user-friendly retargeting platform, particularly for small businesses and those new to digital advertising. However, it may not be the best fit for companies requiring highly advanced or customized advertising solutions.

Reddit Review Summary

The sentiments towards AdRoll are mixed, with some users finding value in its retargeting capabilities, while others express concerns about its effectiveness and transparency. Overall, there seems to be more skepticism than enthusiasm among PPC professionals.

Pros

• Offers retargeting across multiple display networks beyond just Google's, including Facebook
• Can handle optimization for advertisers, saving time and effort
• "Adroll was nice cuz because the ads looked better" - Reddit user

Cons

• Concerns about click fraud and ads appearing on suspicious sites
• Limited incrementality and performance compared to other platforms like Google Ads
• "They never really performed well. Always got better results over Google Ads dynamic display." - Reddit user

AdRoll might be suitable for businesses looking to expand their retargeting reach across multiple networks with less hands-on management. However, it may not be ideal for PPC professionals seeking high performance and transparency in their campaigns.

AdRoll

• LinkedIn URL AdRoll is a marketing and advertising platform with over 8,400 followers on LinkedIn. The company focuses on helping marketers grow revenue and save time through intelligent advertising solutions. AdRoll is a division of NextRoll, which has a larger following of over 39,300 on LinkedIn. While there are no specific pros or cons mentioned in the reviews, the platform appears to offer integration with various advertising channels including LinkedIn Ads, Microsoft Advertising, and display advertising. The company seems to emphasize scalable growth methods and data analysis capabilities for marketing campaigns.AdRoll's TrustPilot Reviews

The sentiments for AdRoll on TrustPilot are generally mixed, leaning towards negative. With an average rating of 2.4 out of 5 stars based on 182 reviews, users have expressed both satisfaction and frustration with the platform.

Link to Reviews

Pros

• Effective retargeting capabilities
• User-friendly interface
• Good customer support
• "AdRoll is a good product if you are trying to retarget to your website visitors." Source

Cons

• Concerns about pricing and hidden fees
• Some users report difficulty in canceling services
• Inconsistent campaign performance
• "The tool is easy to use and very effective compared to other platforms which are complicated." Source

AdRoll would be good for businesses looking for a straightforward retargeting solution with a user-friendly interface. However, it may not be suitable for those on a tight budget or requiring more advanced marketing features beyond retargeting.

Who AdRoll Is Best For

AdRoll is an excellent choice for small to medium-sized businesses and marketing teams looking for an easy-to-use retargeting and display advertising solution. It's particularly well-suited for:

• Ecommerce brands wanting to re-engage website visitors and boost sales through effective retargeting campaigns across multiple ad networks. AdRoll's dynamic product ads can showcase relevant products to users who have previously interacted with your site.

• Busy marketers and lean teams who don't have the time or expertise to manage complex ad campaigns. AdRoll's AI-powered optimization and automation features handle much of the heavy lifting, allowing you to focus on other aspects of your marketing strategy.

• Go-to-market teams of 5-20 people who need a scalable advertising solution to support their growth objectives. AdRoll can help you reach new audiences, drive brand awareness, and nurture leads through targeted display ads and email campaigns.

• Businesses with limited advertising budgets, as AdRoll's flexible pricing plans and pay-as-you-go option make it accessible for companies of all sizes. You can start with a small budget and scale up as your needs grow.

However, AdRoll may not be the best fit for larger enterprises or experienced PPC professionals who require more advanced features, granular control, and transparency in their advertising efforts. Some users have reported concerns about click fraud and limited incrementality compared to other platforms like Google Ads.

Overall, AdRoll is a solid choice for businesses and go-to-market teams who prioritize ease of use, multi-channel reach, and automated optimization in their retargeting and display advertising campaigns.

Final Thoughts

AdRoll offers a compelling advertising and marketing solution for small to medium-sized businesses looking to optimize their digital strategies. Its strengths lie in its powerful AI-driven retargeting capabilities, multi-channel campaign management, and accessible pricing options.

For e-commerce brands, busy marketers, and growing go-to-market teams, AdRoll can be an effective tool for boosting customer acquisition, retention, and conversions. The platform's automation and optimization features make it easy to deliver targeted ads across display, social, email, and other channels.

However, AdRoll may not be the ideal fit for larger enterprises or experienced PPC professionals who require more advanced features, granular control, and transparency. Some users have also expressed concerns about potential click fraud and limited incrementality compared to other platforms.

Overall, AdRoll is a strong choice for businesses prioritizing ease of use, multi-channel reach, and results-driven performance in their digital advertising efforts. Its track record of driving success for over 140,000 brands makes it a standout solution in the crowded martech landscape.