What is ActiveDEMAND?

ActiveDEMAND is a comprehensive marketing automation platform tailored for businesses and agencies. It offers a suite of tools to manage and optimize marketing efforts across multiple channels. From email marketing and social media management to call tracking and dynamic content, ActiveDEMAND provides everything you need to execute successful marketing campaigns.

Designed to solve common marketing challenges, this platform integrates seamlessly with your existing tools and processes. With features like behavior-based customer journeys, lead scoring, and robust reporting, ActiveDEMAND enables you to deliver personalized experiences and measure ROI effectively. Whether you are a small business or a large enterprise, ActiveDEMAND scales to meet your needs.

The Go-to-Market Challenges ActiveDEMAND Solves

ActiveDEMAND is a comprehensive marketing automation platform that helps businesses and agencies solve several key marketing challenges:

1. Disjointed Marketing Efforts
   • Provides a unified platform to manage and automate marketing activities across multiple channels.
   • Enables creation of integrated, omni-channel campaigns.
   • Offers a centralized dashboard to monitor performance and analytics.
2. Lack of Personalization
   • Allows building automated, behavior-based customer journeys.
   • Supports dynamic website content to deliver personalized experiences.
   • Enables lead scoring to identify and engage high-value prospects.
3. Social Media Management Challenges
   • Streamlines social media management with direct scheduling and posting.
   • Supports automating social posts across Facebook, LinkedIn, Instagram, Twitter.
   • Provides social analytics to track engagement and performance.
4. Inadequate Reporting & Analytics
   • Delivers comprehensive reporting to analyze marketing performance.
   • Enables measuring ROI and revenue impact of individual channels.
   • Offers agency-style reporting features for client accounts.
5. Disconnected Marketing Stack
   • Provides native integrations with popular marketing and sales tools.
   • Supports connecting non-integrated apps via Zapier.
   • Enables data syncing across CRM, ad platforms, and other systems.
6. Niche Industry Needs
   • Offers specialized features for businesses like senior living facilities.
   • Supports multi-location and franchise marketing needs.
   • Provides appointment scheduling for industries like healthcare, financial services.

By addressing these key problems, ActiveDEMAND helps businesses streamline marketing operations, personalize customer engagement, demonstrate marketing ROI, and drive business growth.

The Benefits of ActiveDEMAND

Unified Marketing Automation Platform

• Consolidates email marketing, landing pages, social media management, and other key marketing functions into a single, easy-to-use platform.
• Eliminates the need to integrate and manage multiple single-point solutions, saving time and reducing complexity.

Powerful Lead Scoring Engine

• Automatically scores and qualifies leads based on their behaviors and engagement with your marketing campaigns.
• Ensures sales reps can prioritize and focus their efforts on the hottest leads most likely to convert.

Built-in Call Tracking

• Unique call tracking feature allows you to track and attribute phone calls generated by your marketing campaigns.
• Provides complete visibility into which campaigns are most effective at driving high-quality phone leads.

Deep Insights and Analytics

• Robust reporting and analytics give you a complete picture of your marketing performance across all channels.
• Customizable reports and dashboards make it easy to surface the metrics that matter most to your business.

Seamless CRM Integration

• Bidirectional sync with popular CRM platforms keeps your marketing and sales databases in lockstep.
• Instant lead transfer ensures no lead falls through the cracks between marketing and sales.

User Reviews of ActiveDEMAND

G2 Reviews

Overall Rating: 4.4/5
Top 3 Competitors: ActiveCampaign, HubSpot Marketing Hub, Constant Contact Advanced Automation

Positive Quotes:

1. "There is built-in call tracking which has been useful for managing our marketing agency. It enables us to integrate tracking of phone calls with other marketing activities, which provides a much better understanding of the impact of campaigns." Cousillas C. [4.5/5]
2. "Integrating text messages and emails was a must-have for any follow-up automation system our team was looking at. While other service providers theoretically offered text messages, they needed to be integrated and delivered through Twillio. If you're ok with that then this review isn't relevant. But if you also find Twillio complicated and confusing, then Active Demand is a great solution." David J. [4.5/5]
3. "Once you are in the Agency program adding new clients is very straightforward, this allows all energies to go into getting a clients marketing both setup and traceable in very short order." Gerry W. [5/5]

Concerns:

• Learning Curve
• App Functionality
• Campaign Issues
• Dashboard Issues
• Data Management Issues

General Sentiment: The general sentiment on G2 is positive. Users appreciate the platform's comprehensive feature set and integration capabilities but note some learning curve and functionality issues.

Positive Reviews:

• Built-in call tracking.
• Easy client management in Agency program.
• Effective text and email integration.

Negative Reviews:

• Steep learning curve.
• Some functionality issues.
• Occasional campaign and dashboard glitches.

Read more reviews on G2

Reddit Reviews

Overall Sentiment: Mixed to Positive
Reddit users often highlight the platform's comprehensive features and integrations. However, some mention the learning curve and occasional functionality issues.

Relevant Reddit Resource

Integrations and Compatibility

monday.com

• Offers a "Connections" tab in their Automation center to manage integration connections.
• Allows connecting to and integrating with various apps.

ActiveCampaign

• Provides a Google Ads integration to automatically sync new contacts from Google Ad form submissions.
• Can integrate forms with ActiveCampaign using an API key and URL.
• Has an integration available with Pipeliner CRM via the Pipeliner CRM Apps Marketplace.

Zoho CRM

• Supports connecting and integrating with over 900 apps to automate business workflows.

Odoo

• Offers integrations to connect Odoo with various ecommerce apps.

ATUM Multi-Inventory

• Compatible with WordPress.
• Designed to integrate seamlessly with WooCommerce for comprehensive inventory management.

Zoho Flow

• Enables creating workflow integrations across 900+ applications.
• Provides a no-code integration platform.

The information suggests extensive integration options are a key capability for these SaaS tools. Enabling customers to connect the tools to their other key apps and systems seems to be a priority.

What to Use ActiveDEMAND With

1. Copy.ai
   • The world's first AI-powered go-to-market platform. Copy.ai's Workflows product enables automating key GTM activities like content creation, lead research, and sales outreach. It's the perfect complement to ActiveDEMAND.
2. Salesforce
   • The leading CRM platform. Integrating ActiveDEMAND with Salesforce ensures seamless data flow between marketing and sales for end-to-end pipeline management.
3. Drift
   • A top conversational marketing platform that enables chatbots on your website. Pairing Drift with ActiveDEMAND allows engaging web visitors in real-time and converting them into leads.
4. Demandbase
   • A leading account-based marketing (ABM) platform. Combining Demandbase's account targeting and insights with ActiveDEMAND's campaign automation enables precise, personalized ABM programs at scale.
5. Bombora
   • The top intent data provider. Feeding Bombora's account-level intent signals into ActiveDEMAND allows triggering hyper-relevant campaigns and sales outreach based on prospects' topic interest.
6. Vidyard
   • A leading video platform for sales and marketing. Embedding Vidyard videos into ActiveDEMAND campaigns and pages boosts engagement. Vidyard also provides valuable video analytics.
7. Outreach
   • A top sales engagement platform. Connecting Outreach and ActiveDEMAND ensures that sales reps are following up with marketing-generated leads in a timely, personalized way.
8. Influitive
   • A leading customer advocacy platform. Integrating Influitive with ActiveDEMAND enables mobilizing your happiest customers to drive referrals, references, reviews, and more.
9. Unbounce
   • A popular landing page builder. While ActiveDEMAND has built-in landing pages, Unbounce provides additional customization options to maximize conversion rates.
10. Zapier
    • The leading integration platform. With Zapier, you can connect ActiveDEMAND to 1000s of other apps to automate workflows and eliminate manual data entry.

This best-of-breed GTM stack, with Copy.ai and ActiveDEMAND at the core, provides a powerful foundation for B2B marketing success. The key is tight integration between tools to maximize efficiency and impact.

ActiveDEMAND FAQ

What does ActiveDEMAND do?

ActiveDEMAND is a comprehensive marketing automation platform designed to streamline and scale marketing efforts for digital marketing agencies, businesses of all sizes, and even senior living facilities. It offers a wide range of features including email marketing, social media management, omni-channel campaign creation, call tracking, dynamic website content, lead scoring, and robust reporting and analytics.

How easy is it to set up ActiveDEMAND?

Setting up ActiveDEMAND is relatively straightforward, with most users able to get started quickly without extensive technical expertise. The platform provides an intuitive interface and setup wizards to guide users through configuring their account, importing contacts, and creating their first campaigns. On average, users can expect to have their account up and running within a few hours to a couple of days, depending on the complexity of their setup.

What makes ActiveDEMAND different from other similar tools?

ActiveDEMAND differentiates itself through its integrated, industry-tailored approach that spans social, email, web, and offline channels. Standout features include:

• Built-in call tracking that integrates with other marketing activities for full-funnel visibility.
• Simplified text and email automation without the need for third-party tools.
• Specialized capabilities for niche industries like senior living facilities.
• White-label solutions for agencies to serve their clients.

Can ActiveDEMAND integrate with other tools and platforms?

Yes, ActiveDEMAND offers a range of native integrations with popular marketing and sales tools, allowing data to sync seamlessly across your tech stack. This includes CRM platforms, ad networks, e-commerce tools, and more. For tools that don't have a native integration, ActiveDEMAND supports connecting them via Zapier. The platform also offers an open API for custom integrations.

What are the pricing plans for ActiveDEMAND? Are there any hidden fees?

ActiveDEMAND offers several pricing tiers to cater to different business needs and budgets:

• Lite: from $15/month for up to 500 contacts
• Small Business: from $69/month for up to 2,500 contacts
• Corporate: from $199/month for up to 10,000 contacts
• Enterprise: custom pricing for 25,000+ contacts

All plans include core features like email marketing, landing pages, and social media management. Higher-tier plans unlock advanced capabilities like predictive lead scoring and custom reporting. There are no hidden fees, but some features like SMS credits are an additional cost.

Is there a free trial available, and what features are included?

Yes, ActiveDEMAND offers a 14-day free trial that gives access to nearly all features of the platform. The only exceptions are a few advanced features like custom user roles and API access. You can sign up for the free trial without providing credit card information.

Does ActiveDEMAND offer customer support?

ActiveDEMAND provides customer support via email, live chat, and phone. Their global support team is available 24/7 to assist users. In addition, they offer an extensive knowledge base with articles and video tutorials to help users troubleshoot common issues and learn best practices. For Enterprise plan customers, dedicated account managers and priority support are available.

Who is ActiveDEMAND ideally suited for?

ActiveDEMAND is an ideal solution for:

• Digital marketing agencies looking for a white-label platform to manage client campaigns.
• Small to medium-sized businesses that need a comprehensive yet easy-to-use marketing automation tool.
• Enterprise marketing teams that require robust integrations and advanced features.
• Senior living facilities that want to streamline their marketing while catering to multiple locations.
• Franchise and multi-location businesses that need to balance corporate marketing with local execution.

The platform is suited for businesses across a wide range of industries, but particularly caters to the unique needs of sectors like healthcare, financial services, home services, and hospitality.