[Press Release] Copy.ai Launches First-Ever GTM AI Platform

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Kyle Coleman

Kyle’s started B2B SaaS in 2013 when he joined Looker as the 6th employee (acquired by Google in 2019 for $2.6b). He then moved on to Clari to lead SDR and growth, and ultimately became the CMO as the company nearly 10x'd in ARR in 5 years. Kyle is now the CMO @ Copy.ai, the first GTM AI Platform.

‍Copy.ai Launches First Ever GTM AI Platform

Surges Past 15 Million Users

Transforming the way companies run their go-to-market org with its generative AI solution

SAN FRANCISCO, CA - Copy.ai, a leader in generative AI, has surpassed 15 million worldwide users. The milestone comes with the launch of their industry-first GTM AI Platform, which unifies data, workflows, and tooling for go-to-market teams to achieve sustainable revenue growth and increased profitability.

“We have the best, most innovative customers. They’re on the leading edge of driving business value with AI,” said Paul Yacoubian, CEO and co-founder of Copy.ai. “They’re coming to us with a huge problem. They see and feel the bloat problem all around them, and they know there has to be a better way to run their go-to-market organization. They’re committed to solving the bloat problem with our platform.”

The last two years have been rocky for software companies. Copy.ai points to GTM Bloat–the accumulation of underperforming investments in go-to-market technology, resources, and processes–as the biggest problem companies are facing in 2024.

“You can see it in public metrics,” said Yacoubian, a former CFO. “Customer acquisition costs, lifetime value, payback periods, valuations. Companies are upside-down, and investors and operators are desperate for a fundamentally better way of executing GTM strategies.”

Copy.ai promises to eliminate GTM Bloat by automating repetitive, mundane tasks for sales, marketing, and operations teams. This frees up precious time for people to think strategically and creatively, and execute in a high-velocity, high-performance environment.

“Your AI strategy can’t be restricted to point solutions with bolt-on AI capabilities that only solve one workflow,” said Chris Lu, co-founder and Chief Technology Officer. “You have to think holistically and ensure you adopt an AI-native solution that has extensibility and use cases for everyone inside your GTM organization. Otherwise, you’ll create an inefficient environment with bloated application sprawl.”

This is what a GTM AI Platform delivers. Out-of-the-box capabilities to power go-to-market use cases, as well as an intuitive user experience that allows its users to invent their own use cases and solve problems unique to their business.

“The creativity of our customers is inspiring,” added Lu. “They’re solving problems with our platform that we had never even considered. They’re full of amazing ideas, which feeds the flywheel of product innovation and customer innovation.”