How to Use a Free Press Release Generator for Your Next Launch

Press releases are often labeled as being old-fashioned and unnecessary. The reality is they remain one of the absolute best public relations tools companies can use to make professional announcements.

When your company has something important to share—whether it’s a product release, a new investment, or even an exciting new hire—a press release is still one of the best ways to get that news in front of the right audience.

A press release is a document with newsworthy brand announcements—from product releases to recent investments to new hires.

Journalists count on press releases to find newsworthy topics and story ideas to write about. Your job is to write one that stands out in the sea of pitches that inundate reporters (and bloggers) on a daily basis.

What if you could craft the perfect press release that grabs their attention immediately? What if your press release was powerful enough to land media coverage in major outlets like newspapers, magazines, and podcasts? Now, that’s the kind of exposure you want for your company.

A press release that's strong enough to pique the media's interest can lead to more than a mention or a social media share. It can help secure newspaper or magazine features, podcast invites, television interviews, and other significant media coverage and exposure.

Whether you’re a seasoned public relations pro or writing your first press release, don’t be afraid to use different writing methods and tools to help yourself stay creative and try out different angles. A press release generator is a fantastic tool that can do just that.

What if you don’t take advantage of this tool? Without a strong, professional press release, your message might get lost in the crowd, and you might miss opportunities for high-quality media coverage. So why not use the right tools to ensure your press release stands out?
AI press release generator is the AI tools that are designed to streamline the creation process, making it easier for you to generate engaging content that fits your brand voice.

How an AI Press Release Generator Works

Writing your first press release or improving your current approach? Let’s walk through how our AI-powered press release generator can help.

Step 1: Describe your company/product and the press release’s purpose

Launch the Copy.ai application and go to the “Tools” list on the left. Click on “Writing Tools,” and then find and click on “Press Release Intros.”

Screenshot illustrating the location of "Press Release Intros" in the Copy.ai app.

The press release generator interface will open. Enter your company name and what the press release is about. Our generator will use this information to create possible introductions for your press release.

We recommend including as much relevant information as possible in the “What is the press release about?” section. The more data the press release generator has to work with, the more varied and creative the AI models will be at generating ideas that are aligned with your target audience and key messages..

Screenshot showing where to input company name and press release details.

Don’t forget to pick a tone, too. Choose one that reflects your brand personality and the feeling you want the release to evoke. Whether it’s formal, friendly, or exciting, the tool will adapt the tone to match.

Screenshot displaying tone selection options in the generator.

Once you’ve set your tone of voice, click the “Create Copy” button to fire up the press release generator.

Step 2: Browse the ideas that have been generated

AI-generated content is a game-changer because it eliminates writer's block and gives you fresh angles for your press release. It only takes a few seconds for the generator to create a bunch of press release intros based on the data you provided.

Screenshot of generated press release intro ideas.

With our tool, you're not limited to one round of suggestions. To get the generator to produce more press release intros, scroll down to the end of the list of generated ideas and click the “Make More” button.

Screenshot showing the "Make More" button at the bottom of the suggestions list.

Need to move your press release intros elsewhere? Press the “Copy All Results” button (below the “Make More” button) to copy all of the created suggestions to your clipboard. This feature can come in handy if you’re collaborating with others on the press release and want to share the generated text with them.

Step 3: Save the press release intros you like

If you think one of the generated press release intros might be a good start, save it for later by clicking the “Save” button below the text. The text you like will automatically be sent to the “Saved” section of the press release generator.

Screenshot highlighting the "Save" button beneath a generated intro.

Click on the “Saved” tab to look at all of your saved press release intros whenever you want. It’s located in the top right corner. Want to revisit or edit them later? The saved section has all your choices in one place.

Screenshot showing the "Saved" tab location.

If you fall out of love with a saved suggestion, click on the “Remove” button to remove it from your “Saved” section. There’s also an option for copying all saved results to your clipboard by clicking on the button below “Remove” (shown above).

Step 4: Use your favorite press release intros to generate new ideas

Use the “More Like This” feature to create additional press release intros based on generated text that you particularly like. This option allows you to refine your direction further, helping you craft the perfect intro, followed by content that flows smoothly into the body of your press release.

This feature is distinct from the “Make More” button, which can be found at the bottom of the originally generated list of ideas. It creates more ideas based on the initial information you entered into the press release generator. The “More Like This” button generates new text based on one particular intro. Here’s how it works:

If you’re still in the “Saved” tab, click back to the “Create Copy” tab and find a press release intro you think has promise. Now click the “More Like This” button to generate “spin-off” suggestions based on that intro.

Screenshot showing the "More Like This" button beneath a selected intro.

Use this feature to generate other potential intros or even supporting text to transition into the body of the document. The image below shows some of the “spin-off” intros that were created using the “More Like This” feature.

Screenshot displaying new intros generated using "More Like This".

We recommend spending some time playing around with this feature. The more you use it, the greater the chances it’ll generate fresh ideas to make your press release intro really jump off the page.

Step 5: Develop your ideas further using these press release best practices

Our generator is a great tool for getting the wheels turning and brainstorming angles for your press release intro. Once you’re set on the intro, use these best practices for writing an SEO-friendly effective press release that grab attention and make an impact:

• Write a succinct, attention-grabbing headline: Journalists get dozens of press releases in their inboxes daily. Make them stop and click on yours by writing a headline that’s short and to the point. Try to keep it under 10 words, and be clear on what your news release is about. “Company X Secures $50 Million Funding to Expand Product Line,” for example, succeeds in both.
• Get the lead right: A great lead covers the “Five Ws”—what, when, who, where, and why in the first paragraph. Present the press release’s need-to-know information, and set a foundation for the supporting points.
• Add an interesting quote, ideally from an authority—top company executives, investors, stakeholders, or industry experts. It should also sound natural. Read it out loud to see if it sounds like something a real person would say in a conversation and not a string of confusing buzzwords.
• Use hard numbers: Provide strong support for why your announcement should interest others by using data and statistics. For example, if the press release is directed toward investors, highlight the company's valuation and growth trajectory.
• Keep it short: Your entire press release shouldn’t exceed one page in length.

Include your contact information: Include the name, email address, social links, and phone number of your company’s media contact so reporters can reach out. To make sure the contact information is easy to find, place it at the top of the press release.

Use a press release generator to hammer home your key points

It’s easy to veer off on tangents when you’re writing about your company—especially in exciting times when you're announcing a new product launch, investments, or important hires.

With all the enthusiasm, it’s common to get carried away and stray from your main message. But with an AI-powered tool like a press release generator, you can stay focused and craft the perfect message without getting lost in unnecessary details.

Using an AI press release generator gives you a head start in crafting the perfect message. Not only will it help you stay on point, but it will also help you highlight what’s truly important for your target audience. 

Additionally, you can optimize your release for SEO, including meta descriptions, readability, and ensuring that your press release ranks well on search engines. This makes it easier for journalists, bloggers, and your audience to find and share your announcement.

The beauty of these AI models is that they leverage powerful algorithms to generate compelling bullet points that pinpoint the key aspects of your company information. Just feed the tool with your announcement's key details—such as your brand name, the pricing, product description, and what makes the newsworthy—and the tool will suggest different angles to keep the story interesting.

By using a press release generator, you’ll not only stay focused on the essential points but also produce high-quality content that resonates with both the media and your audience. Whether you’re a content creator or someone new to copywriting, these free tools can enhance your press release and save valuable time in the workflow.

Remember, the better you articulate why your announcement matters, the more likely it is that media outlets and news outlets will cover your story. If they see how your news benefits the target audience, they’ll be more inclined to give it the attention it deserves.

Want to learn more? Check out our other resources below to see how AI can boost not just your press release writing, but also enhance your business development and workflow automation processes:

• AI for Private Equity Investments: A Beginner's Guide – AI revolutionizes private equity: Enhance deal sourcing, due diligence, and portfolio management for smarter investing and improved outcomes.
• Unleashing AI for Business Development Success – Discover how AI revolutionizes business development, streamlining processes and driving growth. Learn key benefits, tools, and implementation strategies.
• The Workflow Automation Process Demystified: Learning What's Possible – Discover the key components, benefits, and implementation steps of the workflow automation process to boost efficiency and productivity in your business.

Start using an AI press release generator today and experience firsthand how it can transform your content creation process!