August 17, 2023
April 3, 2025
10 Generative AI Prompts for Email Marketers
According to Databox, over a third of marketers send subscribers emails several times a week, while another 45% send emails at least once a week. That’s a lot of emails, especially when you’re writing them all from scratch.
Imagine when you've got five email campaigns due tomorrow, and you're staring at a blank screen wondering where to even begin. Sound familiar? We've all been there—trying to craft the perfect message that resonates with your target audience while juggling a million other marketing tasks.
Fortunately, generative AI can significantly speed up the time you spend on email marketing. In this article, we’ll walk through 10 ways you can use generative AI in your email marketing workflow. I’ll also share a few example prompts that I use in my own email marketing work that you can steal and tweak to suit your own needs!
🚨 Remember (and this is crucial): as you use these prompt suggestions, it’s important to tweak them to get your intended final result. Just like you would change a content brief template to suit your needs, you should do the same with generative AI prompts.
Prompt Writing Best Practices
At this stage, you’re probably familiar with artificial intelligence (AI) writing platforms like ChatGPT and Copy.ai. (That’s us!) You may have even played with them a few times, prompting the tool to write an email or blog post for you.
However, as you begin to add generative AI into your workflows more strategically, you’ll want to make sure you’ve perfected the art of writing prompts for AI (also known as prompt engineering). After all, the more specific your prompt is, the higher the likelihood that you’ll get a more helpful result from your AI tool.
The difference between a vague prompt and a detailed one can be like night and day for your email marketing efforts. Want to see better results? Get specific!
We’ll touch a bit more on this in the prompt examples below, but to get you started, here’s our quick crash course on how to write the perfect prompt:
10 prompts for email marketers
Here are practical ways to use AI for each stage of your email marketing process. These prompts work well and help marketers save time while writing better emails. No matter your experience level with AI, you'll find useful tips you can apply right away.
Part 1. Using AI to brainstorm ideas
When it comes to writing content, the hardest part is getting started. (There’s nothing more daunting than a blank page!) Fortunately, generative AI can speed up your process by helping you brainstorm everything from email topics to click-worthy subject lines that'll boost those open rates.
Let’s take a look at a few prompt examples using Chat by Copy.ai.
Prompt #1: Brainstorm email marketing ideas
Let’s say I was planning an email marketing calendar for August. To get the ball rolling, I might prompt Copy.ai to generate a few email marketing ideas for me:
PROMPT: Generate weekly email marketing ideas to be used in August for Copy.ai (https://copy.ai/). Emails should promote any events we're hosting, repurpose content from our blog, and promote new features.
You’ll notice that in my prompt, I gave the platform some context around the type of content we would like to include in emails, such as events, repurposed content, and new features.
Here are just a few of the seven ideas Copy.ai returned:
Isn't it amazing how quickly you can generate fresh ideas for your email marketing strategy? No more staring at the ceiling hoping for inspiration to strike!
To get even more targeted results from your generative AI tool, you could also include more specific requests in your prompt, such as:
- Email formatting guidelines
- Targeting specific audience segments
- Intended goal of the email (I.e. conversion, conversational)
Play around with the prompt above to see how it alters the results you get.
Can you see how these details would help the AI understand your demographics and customer journey? The more context you provide, the better your generated content will align with your email marketing strategy!
Prompt #2: Brainstorm subject lines
If I wanted to brainstorm potential subject lines for a Black Friday email marketing campaign, I might give Copy.ai the following prompt:
PROMPT: Create a list of 10 catchy and engaging subject lines for a Black Friday marketing email promoting a 15% discount on new memberships for Copy.ai (https://copy.ai/). The subject lines should be fun, friendly, and intriguing to entice readers to open the email and explore the sale.
With this prompt, I’ve included context around:
- Brand tone: Catchy, engaging, fun, friendly, intriguing
- Intention of the campaign: Black Friday email
- Goal of the email: 15% off sale
Here’s what Copy.ai generated in response:
These subject lines create a sense of urgency while highlighting your special offer—perfect for promotional emails that drive conversions!
To get more on-brand results with your prompts, you can also create a Brand Voice within Copy.ai. This lets you upload examples of your best content into Copy.ai for the tool to emulate—so, if you have existing marketing emails that really capture your desired brand voice, you can upload them here and select that Brand Voice for future prompts.
Prompt #3: Brainstorm angles for email topics
Looking for fresh ways to frame certain topics for your audience? Ask generative AI for help.
Let’s say, for instance, that I wanted to find a way to frame the much-discussed launch of Meta’s Threads to our audience of Copy.ai users. Here’s what I asked Copy.ai:
PROMPT: What are some unique angles Copy.ai (https://copy.ai) could take in a marketing email covering the launch of Threads (https://about.fb.com/news/2023/07/introducing-threads-new-app-text-sharing/)?
And here’s what it gave me in return:
Based on these ideas, I could then give Copy.ai further prompts–such as asking which Copy.ai features and templates would be most helpful to highlight for new Threads users.
These unique angles could help you stand out in a crowded inbox where everyone's talking about the same new product/service. Want to be the email that actually gets read? Start with a fresh perspective!
Part 2. Generating Email Copy
Now that you've got brilliant ideas brewing, let's talk about turning them into compelling copy that converts!
Generative AI can also be integrated into your workflow further down the production line when you’re actually crafting email marketing copy.
While you’ll likely need to tweak the copy produced by AI, having generative AI whip up a first draft for you (often in under a minute) can significantly speed up the content production process.
Let’s the examples of AI prompt for generating email copy!
Prompt #4: Generate subject lines and preheaders
Did you know that 47% of email recipients open an email based on the subject line alone? Talk about pressure to get it right!
To generate copy for an email’s subject line and preheader, your prompt should either include the email content itself (if you have it drafted) or include details about what the email will include.
For example, let’s say I was sending out a weekly newsletter to job hunters pursuing a career in tech. I would want to give Copy.ai a prompt that clarified the tone I was aiming for, any parameters it should work within (such as word count), and the content I was including in the email:
PROMPT: Generate an email subject line and preheader (between 30 and 80 characters long) for an email to subscribers. This email will include a weekly round-up of tech news (including the launch of Threads, White Castle's use of AI, and Twitter's rebrand to X), share 5 tips on landing a career in tech, and share several job postings. The subject line and preheader should be enticing, intriguing, and friendly.
In response, this is what Copy.ai gave me:
Before sending this to subscribers, I might want to tweak a thing or two–but I’d likely end up using 95% of what Copy.ai generated.
Prompt #5: Generate content summaries
There are many reasons it might be helpful to use content summaries in your email marketing workflow. Like many others, you may already use them in your email marketing to drive traffic to your blog posts.
Alternatively, you may just want content summarized for you so that you can more easily include it in a news round-up or product update.
Regardless of your reasons for wanting it, your prompt for a content summary should include the article you’d like summarized, as well as any guidelines you’d like the summary to follow. For example:
PROMPT: Summarize this blog post (https://www.copy.ai/blog/repurpose-content-for-social-with-ai) in one sentence. The summary will be included in an email to newsletter subscribers, so the summary should entice readers to click on the link to read the full blog post.
This is what Copy.ai produced in response:
However, if I simply wanted to summarize the same article so that I could quickly scan it for my own understanding before writing an email on the same topic, I might alter my prompt to:
PROMPT: Summarize the main points of this blog post in under 100 words: https://www.copy.ai/blog/repurpose-content-for-social-with-ai
As you can see, the output now reads very differently:
Remember: the more context you can give generative AI when prompting it, the better your results will be.
Prompt #6: Generate newsletter copy
Dreading writing that weekly newsletter? What if I told you it could be done in minutes rather than hours?
Generative AI can also write a first draft of newsletter copy. For instance, let’s say I wanted to share a product update as an email. I might prompt Copy.ai:
[PROMPT]: Write a newsletter up to 500 words based on this blog post: https://www.copy.ai/blog/chat-by-copy-ai
Use bullet points to call out the key takeaways, and include a call to action at the end of the newsletter that encourages the reader to try Chat by Copy.ai.
Here’s what Copy.ai would give me in response:
Look at that—a complete email newsletter draft ready to go! Now you can focus on customizing it for your specific audience segments rather than starting from scratch.
Depending on the type of email you’re sending, you could also alter your prompt to ask Copy.ai to create a summary of several different blog posts, encourage readers to leave a product review, or write a net-new email on a specific topic.
Prompt #7: Generate CTAs
The secret ingredient to emails that convert? It's all about that CTA—the final push that turns readers into customers!
Crafting the perfect call-to-action (CTA) is critical when it comes to guiding readers toward a desired outcome and driving conversions. However, it’s not always easy to know exactly how to phrase a CTA for readers.
Fortunately, you can ask Copy.ai to generate a CTA for you–just let it know what type of action you would like the CTA to drive, such as:
PROMPT: Write a call-to-action for a limited-time discount for customers to upgrade to our Pro tier.
This is what Copy.ai produced in response to the prompt:
These CTAs create that essential sense of urgency that can boost your click-through rates dramatically. Have you tested different CTA approaches in your abandoned cart emails? The results might surprise you!
Want your CTA to be a certain length or mention certain benefits? Just include them in your prompt and Copy.ai will weave them into the final CTA.
Part 3. Creating Powerful Workflows
Ready to take your productivity from "getting by" to "crushing it"? Let's talk about AI workflows—they're like having a marketing assistant who never sleeps!
To make generative AI even more useful day-to-day, you might want to start experimenting with AI workflows. Workflows let you automate and scale your tasks by linking together (or chaining) several AI prompts in a row. That way, rather than only carrying out portions of a workflow, AI can carry out several successive tasks that build on one another.
Let’s take a look at two examples of AI prompts for creating powerful workflows that can help you tackle those repetitive email marketing tasks.
Prompt #8: Editorial review workflow
Ever sent an email with a typo and wished the ground would swallow you whole? We've all been there. Here's how to prevent that embarrassment:
Let’s say that part of your workflow includes proofreading and copy-editing your emails against your brand guidelines. Using Workflows by Copy.ai, you can actually have Copy.ai carry out that task for you.
You would want to start by using Workflows to chain several prompts together (i.e., editing an email and reviewing it against your brand guidelines).
In this case, I’ve started by uploading our brand guidelines into Copy.ai’s Infobase, a hub where you can store information about your company that can be referenced and used by the tool to improve the quality of content generation.
Then, all you have to do is click “New Workflow” and describe your ideal Workflow:
Copy.ai will then create a full workflow based on your workflow description:
Try this Workflow out yourself!
To use the workflow, you can then simply use the “Input” tab to add text to be edited–i.e., any emails you would like edited for spelling, grammar, typos, and brand guideline compliance. After running through the chain of prompts, Copy.ai will return a fully proofread and copy-edited email, ready to go.
Prompt #9: Blog post to newsletter copy workflow
If you’re sending emails each week that use the same format–such as repurposing a longer, weekly blog post into a short-form newsletter–you can create a workflow that does the majority of that work for you.
For instance, I might give Workflows the following workflow prompt:
Given a blog post URL, create a newsletter based on the blog post (without mentioning the blog post itself). The newsletter should be under 500 words and summarize the key takeaways from the blog post. Use bullet points where possible and employ a casual, smart tone.
Based on that prompt, Workflows would then create the following workflow for me:
Try this Workflow for yourself!
Whenever I add a blog post URL as input to this Workflow, Copy.ai will then scrape the blog post, summarize the key points in 3 bullet points, and write a newsletter under 500 words based on the summary.
To superpower this Workflow, I could even upload examples of our brand voice to Copy.ai and ask Workflow to ensure the final product matches our brand voice.
Weekly newsletter: done. ✅
Just think—while this workflow handles the heavy lifting of content creation, you can focus on higher-level strategy and optimization. That's working smarter, not harder!
Maximizing your AI email marketing strategy
Beyond these specific prompts, the real power of AI in email marketing comes from integrating it across your entire strategy. Imagine using these tools to create engaging email templates for your e-commerce business, complete with attention-grabbing subject lines and persuasive copywriting that drives sales.
Many marketers use ChatGPT and Copy.ai to design entire email sequences—from welcome emails for new subscribers to follow-up emails after webinars and targeted sales emails that cross-sell related products. The option are endless.
The most successful teams combine AI-generated content with strategic A/B testing to continuously improve performance. Try creating multiple versions of your emails with different visuals, CTAs, and social proof elements like testimonials.
This approach works particularly well for content marketing campaigns that span both email and social media channels. We've seen Copy.ai users transform their entire approach to email list management, using these prompts to craft specialized messages for different audience segments while maintaining a consistent voice across all communications.
Now, the choice is yours, are you ready to embrace the future of email marketing and transform your campaigns with AI-powered creativity? Your competitors already are.
Final Thoughts
Are you still crafting every email from scratch like it's 2010? It's time to embrace the future of email marketing! With these AI prompts and workflows, you can transform what used to be days of work into hours—or even minutes.
Even the best ChatGPT prompts (or any other AI prompts!) aren't just about saving time—they're about elevating your entire email marketing strategy. Whether you're writing a welcome email, planning a product launch, or sending a promotional email with limited-time offers, these AI tools can help you craft messages that resonate with your audience and address their pain points directly.
And the best part? The more you use AI prompts for your email campaigns, the better you'll get at crafting them. You'll see improvements in your metrics—from open rates to conversion rates—and you'll have more time to focus on the strategic aspects of your marketing that truly need your human touch.
Ready to take your email marketing efforts to the next level? Here are some additional resources to help you along the way:
- Understanding SEO: Using Keywords Strategically
- Top SEO Ranking Factors for 2025
- The Ultimate Guide to Marketing Campaign Creation
The future of email marketing is here with GTM AI Platform and Copy.ai leading the way. These tools aren't just changing how we create content—they're transforming the entire customer journey from awareness to conversion. So why not give them a try? Your future self (and your impressive email marketing ROI) will thank you!
Have you tried using AI for your email marketing yet? If not, what's holding you back? The water's warm, and we'd love to see your success stories!
From brainstorming ideas to editing your marketing emails, generative AI can be a powerful tool to plug into your existing email marketing workflow. Get started with Copy.ai for free today to start automating your marketing processes.
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