AI for Business in 2024: Why ChatGPT Is No Longer Sufficient

Note: This post was written around a conversation with Chris Lu, founder of Copy.ai. Check out the full interview below: 

AI—Artificial Intelligence—has the potential to transform businesses in 2023 and beyond. While ChatGPT and other chatbots, which leverage natural language processing, can be useful for simple, one-off tasks, they're not enough for businesses to truly leverage AI for business purposes.

The key reasons AI will be crucial for businesses are:

• Efficiency at scale
• Personalization
• New opportunities
• Successful AI strategy

Let’s take a closer look at each one.

Efficiency at scale

AI can automate repetitive, mundane business processes at a massive scale. This allows employees (and not just technology-oriented professionals) to focus on high-impact, creative work.

Businesses can do more with less by using AI for these routine processes.

Personalization

AI has the ability to gather data-driven insights from every customer interaction and use that data to personalize experiences. This could be through personalized content, product recommendations, tailored messaging, and more.

Personalization is key to customer experience and loyalty, which is essential for a successful business strategy.

New opportunities

AI, along with machine learning, opens up new opportunities for digital business growth that weren't possible before.

For example, a company could use generative AI to create new content from customer conversations, then use that content in marketing to attract new customers. AI allows companies to spot patterns they would otherwise miss, revealing new ways to improve the business and solve business problems.

While chatbots are useful for simple questions and tasks, they require human input and interaction, which limits their scalability and potential.

For businesses to truly benefit from AI in 2023, they need end-to-end AI systems and workflows, or what some might call an emerging business technology.

These systems can operate autonomously across multiple systems, learning and improving over time to maximize the impact across various business functions in the entire organization.

Chatbots alone are not sufficient for that level of AI enablement in business.

What can AI specifically do for a business?

AI has the potential to transform businesses in powerful ways, from startups to large enterprises. Specifically, AI can help businesses in the following ways:

Generate scalable processes

AI excels at automating repeatable, mundane tasks. This allows businesses to scale key processes without needing to hire more data professionals.

For example, AI can help generate marketing content from customer conversations, create sales enablement materials for online marketers, send follow-up emails, and more through an online program. These types of AI-powered workflows remove bottlenecks and help employees focus on more strategic work.

Improve efficiency

By handling routine tasks, AI allows employees to be more productive and efficient.

This could mean spending less time on data entry or email and more time on high-impact work like product development or client meetings. At scale, the time savings from AI can be huge.

Gain data-driven insights

AI is excellent at analyzing huge amounts of data to uncover patterns and insights.

Businesses can use AI to better understand their customers, optimize their marketing and sales funnels, improve product recommendations, detect fraud, and make many other data-driven decisions.

Personalize experiences

AI powers highly personalized experiences for customers by understanding their needs, preferences, and past interactions with a brand.

Personalization leads to higher customer satisfaction and loyalty, which in turn translates to higher sales. AI makes personalization possible at large scale across websites, mobile apps, email campaigns, and more.

Innovate faster

AI accelerates innovation by helping teams test new ideas quickly.

For example, AI can generate new product concepts, new marketing campaigns, personalized customer experiences, and more.

Teams can then evaluate the most promising options and refine them. This type of AI-assisted ideation and experimentation allows businesses to bring new offerings to market faster.

How do you build AI that actually works for your business?

To build AI that provides real value for your business, you need to think beyond simple chatbots. 

While chatbots and assistants like ChatGPT can be useful for one-off tasks, they are not sufficient for implementing AI at an enterprise scale.

To make AI work for your business in a practical way, here are some key steps you could take getting started with a platform like Copy.ai:  

Step 1) Educate your employees

The first step is educating your team on the capabilities and limitations of AI tools. 

They need to understand how these systems work so they can provide the right inputs and instructions to get the desired outputs. Learning how to "talk to the AI" by providing specific and detailed prompts is becoming an essential skill.   

Step 2) Identify repeatable processes

Look for mundane, repeatable tasks and processes within your business that could benefit from automation or generation of new information.

These are opportunities to build scalable AI workflows. 

Historically, scaling processes required hiring more people and extensive documentation to make the processes "bulletproof." With AI, the key is making the processes bulletproof for the AI by providing extremely clear instructions and examples.  

Step 3) Build the workflows

Developing AI workflows with Copy.ai is like coding, but in plain English. 

You describe the steps, inputs, and outputs, and the AI can assemble the components to automate the process. These workflows can generate new information and content tailored for different customer personas or pain points. 

They create a feedback loop to continually improve your products, marketing, and customer experience.  

Step 4) Evaluate tools for chat and scale

Look for AI platforms that offer both a chat interface for simple tasks as well as the ability to build scalable workflows. While chatbots can provide ROI for specific uses, the real value comes from building workflows that can be used at unlimited scale across your business. 

The best tools will allow your employees to develop workflows in a simple, code-free way using natural language.  

With the right approach, AI can transform how your business operates and scales key processes. By educating your team, identifying the right opportunities, building effective workflows, and choosing tools that offer both chat and scale, you can implement AI in a practical, impactful way. 

The end result is a more productive, empowered workforce and a better customer experience.  

How to evaluate AI tools for your business needs

As a business, choosing the right AI tool is crucial for success. This post will examine the factors you need to consider when evaluating AI tools for your team, ensuring you make the best-informed decision.

Chat functionality

Selecting an AI tool with a chat interface can be hugely beneficial for quick, one-off tasks requiring AI assistance. A simple chat interface is essential for basic questions and requests, enabling seamless interaction between your team and the AI tool.

Scalability for business growth

While chat functionality is valuable, your chosen AI tool should offer more than just answering isolated questions. 

Search for a solution that permits the creation of automated workflows and processes, scaling along with your business expansion. The ideal AI tool will efficiently and consistently handle high volumes of work.

Return on investment (ROI)

When evaluating AI tools, your focus should be on their potential return on investment. Simple AI chatbots and automations may yield some ROI, but tools enabling genuinely scalable, generative workflows have the power to unlock massive productivity gains and cost savings. 

Be sure to select a tool that offers both immediate benefits and long-term growth potential.

User-friendly design

AI tools should be easily accessible and implementable by your employees. Seek out solutions that provide an intuitive interface, educational resources for quick learning, and flexibility to adapt the tool to your requirements. 

A user-friendly AI tool increases the likelihood of success for your team.

Customized solutions for unique needs

Remember, every business has its distinct needs, data sets, and processes. 

Opt for an AI tool that is customizable and flexible enough to adapt to your particular use cases and workflows. Stay clear of rigid, one-size-fits-all solutions, and instead, embrace platforms that can be tailored specifically to your business requirements.

Data privacy and security

Data privacy and security are of utmost importance when evaluating any AI tool. Ensure that the AI tool you choose prioritizes data privacy and security by keeping your information safe and using it exclusively to enhance the services provided to your company. 

Refrain from adopting tools that share or sell your data to third parties.

Final thoughts

AI—specifically AI for business—is not just a buzzword for 2023; it's a fundamental shift in how businesses will operate and scale.

While chatbots like ChatGPT offer initial steps into the world of AI through natural language processing, they are merely the tip of the iceberg when it comes to leveraging artificial intelligence and machine learning for tangible business benefits.

A successful AI strategy goes beyond just automating tasks; it involves transforming business processes for efficiency, innovating quickly, and most importantly, enhancing customer experiences through personalization.

And this is not just for technology-oriented professionals.

Instead, even non-techie creatives can see vast improvements in their respective domains by adopting AI.

Emerging business technology like AI offers many opportunities to solve business problems, and the key to unlocking this potential lies in adopting end-to-end AI systems. These systems, capable of operating across multiple systems, will be instrumental in changing various business functions, setting a new standard for digital business.

Building such AI capabilities isn't an overnight affair—it requires a comprehensive business strategy.

So, if you're considering taking your AI initiatives to the next level, now is the time to start looking into more robust AI solutions that can integrate with your existing workflows and provide real, scalable value.

To dig deeper into these insights and more, be sure to check out the full interview with Chris Lu, founder of Copy.ai (at the top of this post).

Chris draws from his knowledge and experience in leveraging AI for business, and his perspective can provide invaluable guidance as you navigate your own AI journey.

Make the smart move now to embrace AI's full potential and propel your business into the future.

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