11 Best ABM Tools to Improve Your Marketing in 2025

Account-Based Marketing (ABM) has emerged as a powerful B2B marketing strategy that focuses on targeting and engaging high-value accounts. To succeed with ABM, marketers need the right tools in their arsenal. These tools enable precise targeting, personalized messaging, and seamless collaboration between marketing and sales teams.

In this guide, we'll explore 11 of the best ABM tools available today. From all-in-one platforms to specialized solutions for data enrichment and content experience, these tools can help you take your account-based marketing efforts to the next level. Whether you're just getting started with ABM or looking to optimize your existing campaigns, discovering the perfect tool for your needs is crucial. Let's dive in and uncover the top ABM tools that can revolutionize your marketing strategy and drive remarkable results.

What Are ABM Tools?

ABM tools are specialized software solutions designed to help businesses implement and execute Account-Based Marketing strategies effectively. These tools provide a range of features and functionalities that enable marketers to identify, target, engage, and nurture high-value accounts, ultimately driving revenue growth and improving customer relationships.

At their core, ABM tools help businesses align their sales and marketing efforts by focusing on specific accounts that have the highest potential for conversion and long-term value. These tools leverage data and insights to create personalized experiences for each target account, ensuring that the right message reaches the right people at the right time.

One of the key features of ABM tools is their ability to provide in-depth account intelligence. By integrating with various data sources, such as CRM systems, social media platforms, and website analytics, ABM tools can gather comprehensive information about target accounts, including their demographics, firmographics, technographics, and behavioral data. This intelligence enables marketers to develop targeted content, personalized campaigns, and tailored engagement strategies that resonate with each account's unique needs and preferences.

ABM tools also streamline the process of identifying and prioritizing high-value accounts. Through advanced algorithms and machine learning capabilities, these tools can analyze vast amounts of data to uncover accounts that have the highest likelihood of converting and generating significant revenue. This allows businesses to focus their resources on the most promising opportunities, optimizing their marketing efforts and maximizing ROI.

In summary, the main benefits of ABM tools include:

• Aligning sales and marketing efforts for targeted account engagement
• Providing in-depth account intelligence for personalized experiences
• Identifying and prioritizing high-value accounts for optimal resource allocation
• Enabling targeted content creation and tailored campaign execution
• Improving customer relationships and driving revenue growth

With the power of ABM tools, businesses can streamline their Account-Based Marketing strategies, deliver exceptional customer experiences, and achieve their growth objectives more efficiently.

Best Tools for ABM

When it comes to implementing a successful account-based marketing strategy, having the right tools in your arsenal is crucial. ABM tools help you identify and target high-value accounts, personalize your marketing efforts, and align your sales and marketing teams for maximum impact. In this section, we'll explore 11 of the best ABM tools available on the market today, each offering unique features and functionalities to streamline your ABM campaigns. From comprehensive platforms like Terminus and Demandbase to specialized solutions for data enrichment, content experience, and social selling, these tools are designed to help you engage your target accounts effectively and drive better results from your ABM initiatives.

1. Copy.ai

Copy.ai is an innovative AI-powered platform designed to streamline and supercharge go-to-market efforts for sales, marketing, and operations teams. By unifying AI capabilities, data sources, and GTM best practices into a single platform, Copy.ai helps businesses eliminate inefficiencies, break through content bottlenecks, and accelerate their overall GTM velocity.

For go-to-market teams struggling with disconnected tools, content bottlenecks, and inefficient processes, Copy.ai offers a compelling solution. By harnessing the power of AI within a unified platform, businesses can produce better content faster, standardize best practices, and gain the insights and efficiency to achieve breakout GTM success.

Standout Features

• GTM AI Platform to codify best practices and optimize the entire GTM process
• AI-powered workflows to automate key GTM tasks
• 90+ AI templates to rapidly generate high-quality content
• Centralized Infobase to ensure content is accurate and on-brand
• Specialized AI chat to assist sales and marketing teams

Pricing

• Free plan: $0/month, 1 seat, 2k words in Chat
• Starter plan: $49/month, 1 seat, unlimited Chat
• Advanced plan: $249/month, up to 5 seats, workflow credits
• Enterprise plan: Custom pricing, API access, integrations

TL;DR: Who's This For? Copy.ai is an ideal solution for small to medium-sized go-to-market teams looking to enhance their content creation, improve efficiency, and maintain brand consistency.

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2. Hubspot

Hubspot is an all-in-one inbound marketing, sales, and customer service platform designed to help businesses grow better. With a full stack of software for marketing, sales, and customer service, Hubspot provides everything you need to attract, engage, and delight customers. The platform includes tools for content management, social media, web analytics, landing pages, customer support, CRM, and more.

Hubspot is best suited for small to medium-sized businesses looking for an integrated solution to manage all their marketing, sales, and service needs in one place. It's especially useful for companies focused on inbound marketing strategies to attract, convert, close, and retain customers. While robust, the interface is intuitive and there are lots of resources to get up and running quickly.

Standout Features

• All-in-one platform with full suite of marketing, sales, service tools
• Free CRM with up to 1,000,000 contacts
• Powerful automation for email, social, workflows, and more
• Detailed analytics and reporting on all activities
• Hundreds of integrations with other popular business tools
• Extensive knowledge base, training, and support

Pricing

• Free tools available for basic needs
• Starter Growth Suite starts at $50/month
• Professional Growth Suite starts at $1,780/month
• Enterprise Growth Suite starts at $4,000/month

TL;DR: Who's This For? Hubspot is an excellent choice for SMBs wanting an all-in-one platform to manage inbound marketing, sales, and customer service in a single solution.

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3. Nextroll

Nextroll is a powerful marketing technology platform designed to help ambitious B2B and D2C companies accelerate their growth through AI-driven digital advertising. Whether you want to target key accounts, boost ecommerce sales, or streamline cross-channel campaigns, Nextroll provides a comprehensive suite of tools to reach your goals and maximize ROI.

One standout feature is Nextroll's AI optimization, which leverages machine learning to continually refine ad targeting and performance across display, social, and email. This enables lean marketing teams to run highly effective campaigns at scale. Nextroll also simplifies multi-channel campaign management and offers advanced account-based marketing capabilities through its RollWorks platform for B2B.

Standout Features

• AI-powered ad optimization across channels
• Streamlined cross-channel campaign management
• ABM platform (RollWorks) to align marketing & sales
• Emerging privacy-focused ad solutions

Pricing

• Account-Based Advertising: custom pricing
• Account-Based Marketing: custom pricing
• Contact for detailed pricing options

TL;DR: Who's This For? Nextroll is ideal for growth-focused B2B and D2C companies looking to leverage AI and streamline multi-channel digital advertising to engage target audiences and drive measurable revenue impact at scale.

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4. Terminus

Terminus is a powerful account-based marketing (ABM) platform designed to help B2B go-to-market teams efficiently grow revenue by engaging target accounts with precision. By bringing together first-party data, third-party intent signals, and CRM insights, Terminus enables revenue teams to identify and prioritize best-fit accounts, orchestrate multi-channel campaigns, and measure impact on pipeline and revenue.

Terminus stands out for its robust data foundation, breadth of engagement channels, and ability to align sales and marketing efforts around high-value accounts. The platform is ideal for B2B organizations looking to make ABM a strategic growth lever. Companies of all sizes can benefit from Terminus to create more efficient, predictable revenue engines by focusing on the accounts that matter most.

Standout Features

• Identify and prioritize target accounts using data and AI
• Engage accounts across channels like ads, web, email and chat
• Measure account engagement and tie to pipeline and revenue
• Align marketing and sales with shared account intelligence

Pricing

• Not publicly disclosed, contact for details
• Offers a free demo to explore the platform

TL;DR: Who's This For? Terminus is best for B2B marketing, sales, customer success and operations teams looking to make account-based strategies the centerpiece of their go-to-market approach and create a more targeted, efficient revenue engine.

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5. Uberflip

Uberflip is a powerful content experience platform designed for B2B marketing and sales teams to create personalized content journeys at scale. It centralizes content from various sources, making it easy to manage, customize, and deliver engaging experiences tailored to target audiences. With Uberflip, you can quickly build content hubs and landing pages to showcase your best content in a compelling way.

One of Uberflip's key strengths is personalization. You can dynamically customize content based on visitor attributes and use AI-powered recommendations to surface the most relevant content to each individual. Robust analytics help track engagement and gain insights to optimize your content strategy. Uberflip is an excellent solution for B2B teams looking to enable marketing and sales with the right content to educate buyers, generate demand, and accelerate deals.

Standout Features

• Centralized content management
• Drag-and-drop landing page builder
• Personalized content experiences
• AI-powered content recommendations
• Robust analytics and reporting

Pricing

• Custom pricing based on needs
• Basic plan starts at $0.01/month

TL;DR: Who's This For? Uberflip is best for mid-market to enterprise B2B companies with dedicated marketing teams focused on delivering personalized content experiences to fuel demand gen, ABM, and sales enablement.

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6. Marketo

Marketo is an industry-leading marketing automation platform that helps companies attract and engage prospects, close more deals, and accurately measure marketing success. As part of the Adobe Experience Cloud, Marketo empowers marketers to create personalized, cross-channel campaigns that deliver results.

With Marketo, you can streamline and automate key marketing tasks and workflows across multiple channels like email, web, social media, and digital ads. Marketo provides powerful tools for lead management, account-based marketing, email marketing, campaign management, marketing analytics, and more. It's an ideal solution for B2B marketing teams looking to scale their efforts and drive more revenue.

Standout Features

• Advanced lead management and nurturing capabilities
• Robust email marketing tools with dynamic content personalization
• Account-based marketing functionality for targeted campaigns
• Powerful marketing automation workflows and triggers
• Detailed campaign analytics and ROI reporting
• Integrations with CRM platforms like Salesforce

Pricing

• Select: Starting at $895/month
• Prime: Starting at $1,795/month
• Ultimate: Starting at $3,195/month
• Enterprise: Custom pricing

TL;DR: Who's This For? Marketo is best suited for mid-market and enterprise B2B companies looking for a comprehensive marketing automation platform to streamline processes and drive more leads and sales.

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7. Clearbit

Clearbit, now rebranded as Breeze Intelligence for HubSpot, is a powerful B2B data solution that enables go-to-market teams to reach the right audiences and maximize the potential of AI. By providing clean, precise, and reliable data on leads, contacts, and accounts, Clearbit solves key challenges around data enrichment, lead scoring, routing, and uncovering buying intent.

Clearbit is an ideal solution for B2B marketing, sales, and service teams looking to enhance the effectiveness of their efforts. The platform seamlessly integrates with HubSpot and offers comprehensive data enrichment, real-time lead scoring and routing, website visitor intelligence, and intent-based outreach capabilities. Its powerful combination of data accuracy, coverage, and activation features set it apart in the B2B data space.

Standout Features

• Data enrichment with over 100 data points per record
• Real-time lead scoring and routing
• Clearbit Reveal to identify high-fit companies engaging with your website
• Dynamic form shortening to improve conversions
• Intent-based outreach tools

Pricing

• Enrichment: Estimated at $99/month or $199/year
• Prospector: Starts around $999/month or $12,000/year
• Custom Enterprise Plans: $17,100 to $80,700+ annually based on company size and needs

TL;DR: Who's This For? Clearbit is an excellent choice for mid-market to enterprise-level B2B companies looking to optimize their go-to-market strategies, improve lead quality, and drive more efficient growth.

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8. Leadfeeder

Leadfeeder is a powerful B2B website visitor tracking software that helps businesses identify, qualify, and connect with potential customers who visit their website. By revealing the companies behind anonymous website visits and providing detailed information about their behavior, Leadfeeder enables sales and marketing teams to generate high-quality leads and optimize their outreach efforts.

The software offers robust lead qualification features, including custom segmentation and automatic lead scoring based on visitor behavior. Leadfeeder's integration with popular CRM and marketing automation platforms is another significant benefit, automatically syncing visitor data to enable targeted campaigns and personalized outreach. For B2B companies looking to maximize the value of their website traffic and generate more qualified leads, Leadfeeder is an excellent solution.

Standout Features

• Identifies anonymous website visitors and the companies they work for
• Qualifies and scores leads based on website behavior
• Provides contact information for key decision makers
• Integrates with major CRM and marketing automation platforms
• Offers real-time alerts when target accounts visit your site

Pricing

• Free plan for up to 100 identified companies
• Paid plans start at $99/month billed annually
• Pricing scales based on number of companies identified monthly

TL;DR: Who's This For? Leadfeeder is best suited for B2B companies with established sales and marketing teams looking to generate more qualified leads from their website traffic.

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9. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a powerful sales tool designed to help sales professionals and teams prospect more effectively, build stronger relationships, and ultimately close more deals. By leveraging the vast network and data available on LinkedIn, Sales Navigator provides advanced features and insights to streamline the sales process.

This tool is particularly useful for B2B sales professionals who want to identify and connect with decision-makers in their target accounts. Sales Navigator's advanced search capabilities allow users to filter prospects by various criteria, such as job title, company size, and industry. The tool also provides valuable lead recommendations based on the user's preferences and behavior, helping to uncover new opportunities.

Standout Features

• Advanced search and lead recommendations to find the right prospects
• Real-time alerts on prospects and accounts
• InMail credits to directly message leads
• TeamLink to leverage team's network for warm intros
• Integration with popular CRMs

Pricing

• Core: $79.99/month annually or $99.99/month
• Advanced: $125/month annually or $159.99/month
• Advanced Plus: Custom enterprise pricing

TL;DR: Who's This For? LinkedIn Sales Navigator is an excellent tool for B2B sales professionals and teams looking to improve their prospecting, relationship building, and lead generation on LinkedIn.

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10. Apollo

Apollo is an all-in-one sales intelligence and engagement platform designed to help B2B sales teams find the right buyers and close more deals faster. With access to a database of over 210 million contacts and 35 million companies, Apollo makes it easy to search for and discover your ideal prospects based on criteria like job title, company size, industry, and more.

The platform solves key challenges across the sales process, from lead generation and prospecting to outreach and pipeline management. Apollo's sales engagement features allow reps to automate personalized email sequences, track opens and replies, and efficiently make calls. Powerful data enrichment and analytics capabilities help sales operations teams streamline workflows and enable sales leaders to coach their teams effectively. Whether you're a founder looking to jump-start outbound prospecting or a revenue leader seeking to enable efficient growth, Apollo offers a comprehensive suite of tools to power your sales efforts.

Standout Features

• Database of 210M+ contacts and 35M companies for targeted prospecting
• Sales engagement tools for email outreach, sequencing, and calling
• Workflow engine to automate tasks and standardize sales processes
• CRM data enrichment and cleansing to maintain high-quality data
• Detailed analytics and AI-powered coaching insights for sales leaders

Pricing

• Free plan with limited features and credits
• Basic plan at $49/user/month with 5,000 credits
• Professional plan at $79/user/month with 10,000 credits
• Organization plan at $119/user/month with 15,000 credits

TL;DR: Who's This For? Apollo is an ideal sales intelligence and engagement platform for B2B sales teams of all sizes looking to accelerate growth by identifying high-value prospects, personalizing outreach at scale, and closing more deals efficiently.

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11. Demandbase

Demandbase is a powerful account-based platform designed to help B2B enterprises identify, engage, and convert their most valuable customers. By unifying data, insights, and action across marketing, sales, and advertising channels, Demandbase enables go-to-market teams to execute their ABM strategies with precision and confidence.

The platform solves critical challenges that B2B revenue teams often face, such as identifying and prioritizing high-value accounts, engaging key decision-makers with personalized experiences, aligning sales and marketing efforts, and measuring the impact of ABM programs. Demandbase's robust data foundation, advanced AI capabilities, and purpose-built solutions make it a compelling choice for organizations looking to achieve predictable, efficient growth through account-based strategies.

Standout Features

• Account-Based Experience (ABX) for personalized, multi-channel engagement
• Intent-based B2B advertising with hyper-targeted ads
• Rich data insights powered by AI and machine learning
• Sales intelligence tools for identifying key contacts and tracking activity
• Robust analytics and reporting to measure ABM performance

Pricing

• Platform fee covering core software and services
• Per-user fee allowing easy scaling
• Customized plans available based on specific requirements

TL;DR: Who's This For? Demandbase is ideal for B2B enterprises with dedicated resources and a strong commitment to account-based go-to-market strategies, empowering revenue teams to collaborate and engage high-value accounts efficiently.

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Which Is Best for You?

When choosing an ABM tool, it's important to consider your company size, industry, specific use cases, and budget. Here's a quick recap of which tool is best suited for different types of businesses:

• Copy.ai: Best for small to medium-sized go-to-market teams looking to enhance content creation, improve efficiency, and maintain brand consistency.
• Hubspot: Ideal choice for SMBs wanting an all-in-one platform to manage inbound marketing, sales, and customer service in a single solution.
• Nextroll: Perfect for growth-focused B2B and D2C companies aiming to leverage AI and streamline multi-channel digital advertising.
• Terminus: Ideal for B2B marketing, sales, customer success, and operations teams looking to make account-based strategies the centerpiece of their go-to-market approach.
• Uberflip: Best suited for mid-market to enterprise B2B companies with dedicated marketing teams focused on delivering personalized content experiences.
• Marketo: Ideal for mid-market and enterprise B2B companies looking for a comprehensive marketing automation platform to streamline processes.
• Clearbit: Excellent choice for mid-market to enterprise-level B2B companies looking to optimize their go-to-market strategies, improve lead quality, and drive more efficient growth.
• Leadfeeder: Best for B2B companies with established sales and marketing teams looking to generate more qualified leads from their website traffic.
• LinkedIn Sales Navigator: Ideal for B2B sales professionals and teams looking to improve their prospecting, relationship building, and lead generation on LinkedIn.
• Apollo: Perfect for B2B sales teams of all sizes looking to accelerate growth by identifying high-value prospects, personalizing outreach at scale, and closing more deals efficiently.
• Demandbase: Ideal for B2B enterprises with dedicated resources and a strong commitment to account-based go-to-market strategies.

Ultimately, the best ABM tool for your business will depend on your unique needs, goals, and resources. Consider your priorities, evaluate the key features and pricing of each option, and take advantage of free trials or demos to find the perfect fit for your team.

Final Thoughts

ABM tools are essential for B2B companies looking to implement a more targeted, efficient go-to-market strategy focused on engaging and converting their most valuable accounts. By leveraging the power of data, AI, and automation, these tools enable marketing and sales teams to work together to deliver personalized experiences that drive real business impact.

In our review of the top ABM tools, we found that each platform offers a unique set of capabilities to support different aspects of an account-based approach. Copy.ai stands out for its AI-powered content creation and GTM acceleration, while Hubspot and Marketo provide comprehensive marketing automation functionality. Nextroll and LinkedIn Sales Navigator are powerful for account targeting and social selling, respectively. Clearbit and Leadfeeder enable teams to enrich their data and identify high-intent accounts. Uberflip excels at personalized content experiences, and Apollo is a robust sales intelligence and engagement platform. Finally, Terminus and Demandbase offer end-to-end ABM orchestration.

Ultimately, the best ABM tool for your business will depend on your specific needs, resources, and goals. Consider factors like the size and complexity of your target account list, the channels you want to leverage, the level of sales and marketing alignment you need, and your budget. Many of these tools offer free trials or demos, so take advantage of those to get a firsthand feel for how they can elevate your ABM game.