Why Modern Sellers Should Become Mini-Marketers, with Andrew Ettinger

Join Kyle Coleman, CMO at Copy.ai, as he hosts Andrew Ettinger, a strategic advisor and Founder/CEO of Game Plan Partners, on the Future Proofed podcast. Discover how modern sellers are evolving into mini-marketers and revolutionizing the sales landscape.

• Learn why the mini-marketer mindset is crucial for today's sales professionals
• Explore strategies to blend sales and marketing techniques for maximum impact
• Gain insights on leveraging AI and data-driven approaches in your sales process

If you're a sales professional, leader, or entrepreneur looking to stay ahead in the rapidly changing world of sales and marketing, this episode is a must-listen.

The Rise of the Mini-Marketer in Sales

In this episode of Future Proofed, Kyle Coleman and Andrew Ettinger dive into the evolving role of salespeople as mini-marketers. With over $2 Billion in enterprise software and services sales under his belt, Andrew brings a ton of wisdom and experience to the discussion.

The conversation explores how the lines between sales and marketing are blurring, and why adopting a mini-marketer mindset is essential for sales success in today's competitive landscape. Kyle and Andrew share their insights on leveraging modern tools, AI, and data-driven strategies to enhance the sales process and drive results.

Embracing the Mini-Marketer Mindset

Learn how thinking like a marketer can help salespeople create more meaningful connections with prospects and close deals more effectively.

Leveraging AI and Data in Sales

Discover how artificial intelligence and data-driven approaches are transforming the sales process and how you can harness these tools to your advantage.

Aligning Sales, Marketing, and Product Strategy

Explore strategies for creating synergy between sales, marketing, and product teams to drive growth and innovation in your organization.

Meet Your Speakers

Kyle Coleman - Chief Marketing Officer at Copy.ai Kyle is a sales and marketing leader with a passion for people development and unifying departments across the revenue org. With experience as CMO at Clari and strategic advisor at Lavender, Kyle brings a unique perspective on the intersection of sales and marketing.

Andrew Ettinger - Strategic Advisor and Sales Leader Andrew is a highly technical, modern, AI-driven executive GTM leader with over 25 years of industry experience. He has been responsible for over $2 Billion in enterprise software and services sales and has raised over $1 Billion from Tier 1 investors. Andrew's expertise lies at the intersection of GTM, Marketing, and Product Strategy.

Time Stamped Recap Notes

00:00 - 02:11: Introduction and background on Andrew Ettinger's experience

02:11 - 05:46: Discussion of what worked for sellers in the past (10-20 years ago) vs. today

05:46 - 10:13: Breakdown of why individual sellers are struggling in the current environment

10:13 - 15:23: Introduction of the concept of "sellers as mini marketers" and generating demand

15:23 - 21:50: Explanation of the "3 Cs" framework: Content, Community, Conversion

21:50 - 26:27: Importance of understanding buyer personas at a deeper level

26:27 - 28:13: Role of leaders in enabling sellers to adopt this new mindset

28:13 - 31:46: Advice for leaders on implementing this approach, including leading by example

31:46 - 33:16: Additional benefits of this approach, including improved recruitment

33:16 - 34:07: Wrap-up and where to find Andrew Ettinger online